hug patrol agency pitch

1. Catherine, Ethan, Hallie, Maria
MKTG3256
Prof. Dr. Matthew O'Hern

2. Hug Patrol, founded by Lynne in New Hamphsire, sells carefully
researched and intentionally designed weighted wraps, blankets,
and other comfort creation. Products are 100% cotton sourced in
America.
Mission is to "provide natural support and comfort to individuals
across the world."
Slogan: "We believe that everyone deserves to feel safe, loved,
and comforted."
The channels of distribution include Website
(Hugpatrol.net), Wholefoods, conventions,
Made in New Hampshire Store, etc.
about hug patrol

3. Motivated by her full time job in the Bio-tech
industry. Wants to excel in and out of school.
Wants to achieve honors at Boston College.
Her VALS type is an achiever, as she values
functionality and innovators.
Senior at Boston College
Completing her last ever finals
season
Stressed about graduation due to
her difficult Biology exams.
Huge final paper that has resulted in
her hunched over her computer for
hours.
Loves running and relaxing
Rebecca Sinars
Gender
Age
Education
Occupation
Address
:
:
:
:
:
Female
22
Bachelor's degree
Incoming Patient Experience
Associate at Vertex
Pharmaceuticals
North Andover, Massachusetts
PROFILE
I want to RELAX
after a busy finals
season.
MOTIVATIONS
GOALS
FRUSTRATIONS
BIOGRAPHY
PERSONALITY
MOTIVATIONS
Energetic
Unenthusiastic
Passionate
Indifferent
Friendly
Unfriendly
Environment
Relaxation
Learning
FREQUENTLY VISITED APPS
Rebecca is exhausted after finals.
Rebecca's shoulders are killing her
after hunching over her computer
Rebecca cannot sleep after the stress of
the week and wants to find out her
grades
Find a way to relax
Enjoy a new activity
Remain calm awaiting her grades

4. #1: Hug finals goodbye

5. TIK TOK/REEL:
#1: Hug finals goodbye

6. Landing page
#1: Hug finals goodbye

7. A HUG AWAY FROM HOME
EMAIL CAMPAIGN
hugpatrol.net
This email campaign would appeal to a younger target market
in college to gain traction in this popular segment and utilize a
profitable demographic. The theme of the campaign is for
students who are busy with school work, sports, friends, and
everyday life to use HugPatrol during key time periods! The idea
is that we will email students during significant periods in a
school year, specifically around key milestones and holidays. We
will also try to use data to email parents of newly enrolled
college students, to send their college student off with a hug.
This would appeal to our persona because finding ways to relax
during college is important. Students will also enjoy the
adaptability of the product, as they can use the comfort wraps
hot, cold, or as is, or find comfort in the weighted blankets.
#1: Hug finals goodbye

8. A HUG AWAY FROM HOME
SAMPLE EMAIL
#1: Hug finals goodbye

9. Back to school theme: Hugs Are Back in Session
College football theme: Fall, Football, and Hugs
Halloween: Happy Hug-oween
Midterm season: Hug the Stress Away
Thanksgiving: Hugs-giving
Winter/ski season: Aprés-Hug/Hug the Slopes
Christmas: Merry Hug-mas
Drake and Josh throwback theme: Hug Me Brother
Valentine's theme: Gift a Hug
Spring theme: Spring has Sprung, Share a Hug
Finals seasons: Hug Finals Away
Pride Month theme: Spread the Love, Give a Hug
Summer theme: Dive into Relaxation
HuG away from home Subject lines
IMAGES:

10. Motivated by her children, seeks
educational experiences
Her VALS type is believers because
she wants to find a product to help
her son focus and feel comfortable
Works as a Psychologist in New York
Wife and mother of two
Her son has been diagnosed with
autism and has difficulty focusing in
school
A young mom who likes to create
hands on activities for her kids
Frequent camper
Appreciates art and history
Sarah Rodgers
Gender
Age
Education
Occupation
Address
:
:
:
:
:
Female
36
Doctorate in Psychology
Psychologist
Buffalo, New York
MOTIVATIONS
FRUSTRATIONS
BIOGRAPHY
PERSONALITY
MOTIVATIONS
Energetic
Unenthusiastic
Passionate
Indifferent
Nurturing
Rigid
Parent Groups
Mobile Apps
Live Streaming
PROFILE
GOALS
FREQUENTLY VISITED APPS
Provide enriching experiences for her kids
My kids are more
important to me
than anything else.
Find Products to help her son
Create a nurturing environment in her home
Lack of products geared towards
Therapeutic products can be costly.
Helping children with autism.

11. #2: Hug them tighter

12. #2: Hug them tighter
TIK TOK/REEL:

13. Landing page
#2:Hug them tighter

14. 1.1 INSTAGRAM/
FACEBOOK POST
PRODUCT
LAUNCH
1.2 TIKTOK VIDEO 1.3 INSTAGRAM REEL
1.4 TIKTOK VIDEO
1.5 INSTAGRAM
REEL
1.6 INSTAGRAM POST
2.1 INSTAGRAM/
FACEBOOK POST
PRODUCT
LAUNCH
2.2 INSTAGRAM
REEL
2.3 TIKTOK VIDEO
2.4 WEBINAR FOR
MOTHERS
2.5 INSTAGRAM/
FACEBOOK POST
2.6 INSTAGRAM
REEL
2.7 WEBINAR FOR
MOTHERS
CALENDAR MAY
SOCIAL 05 2023
1
2
MONDAY
2
1
9
16
23
30
------------------------------------------------------STUDENT CAMPAIGN-----------------------------------------------------
8
------------------------------------------------------STUDENT CAMPAIGN-----------------------------------------------------
15
------------------------------------------------------MOTHERS CAMPAIGN-----------------------------------------------------
22
------------------------------------------------------MOTHERS CAMPAIGN-----------------------------------------------------
29
3
10
17
24
31
4
11
18
25
5
12
19
26
6
13
20
27
7
14
21
28
TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
TOP PRIORITIES KEY
INSTAGRAM/FACEBOOK POST TIKTOK VIDEO INSTAGRAM REEL
Post high quality and consistent content on all platforms
Unique and collaborative posts PRODUCT WEBINARS PRODUCT LAUNCH

15. Increase social media
engagement among
mothers by 30%
SMART goals
Use social media analytics
to monitor engagement
With paid ads targeting
social media and email
campaigns emphasizing
the benefits of the products
and appealing to emotion.
To increase social media
engagement and appeal to
mothers during a special
holiday
Mother's Day 2024 (end of
April to mid May)
1. Increase social media engagement among mothers by 30% through
targeted social media and email campaigns on Mother's Day season,
emphasizing the nurturing benefits of Hug Patrol's products for both
mothers and their kids.
Specific Measurable Achievable Relevance Time-bound

16. Increase website traffic
and sales with target
consumers through email
marketing
SMART goals
Increase email marketing
signups by 45% and this
way website sales by 25%.
Develop a targeted email
marketing campaign (sign
up get 10% off your first
order or no delivery fee )
Increasing website traffic
and sales is an important
goal for Hug Patrol.
Increase sales by the end of
the 2023-2024 academic
year
2. Increase email marketing signups by 45% to drive website traffic and
convert them into consumers.
Specific Measurable Achievable Relevance Time-bound

17. Build a community of loyal
customers by emphasizing
the high quality and
functional benefits of Hug
Patrol
SMART goals
Increase social media
engagement by 40%.
Use nurturing graphics to
appeal to mothers and
promote the functional
benefits of Hug Patrol's
products to build a loyal
customer base.
Building a community of
loyal customers will help
Hug Patrol increase revenue
and improve brand
reputation.
Enhance brand reputation
during the 2024 finals
season.
3. Enhance brand reputation by emphasizing high quality and functional
benefits of relaxation to build a community around the Hug Patrol products
during 2023 finals season. Appeal to mothers with nurturing graphics while
explaining the benefits of Hug Patrol weighted products.
Specific Measurable Achievable Relevance Time-bound

18. Join us for our upcoming "Mum Talks" series, where
mothers from different walks of life come together for
an open conversation about the challenges we face
as parents. 🫶🏻🫶🏿 🫶🏽 🫶🏾 🫶🏼
We will be sharing our own personal experiences,
and tell you how we cope parenting.
This is a safe place for sharing and meeting new
moms who share your struggles, judgmental free.
To register follow us and DM your email address, or
sign up to our newsletter to receive the Zoom link. ✨
We can't wait to connect and support each other on
this journey of motherhood.

19. Join us for our upcoming "Mum Talk" series. 🫶🏻🫶🏿 🫶🏽 🫶🏾 🫶🏼
This week we will receive a special Mum, as we know, it is
just an extra chromosome but not "just" any mum would
do it as well as you do it! ✨
Join this safe space for mothers of children with
(dis)ABILITIES and connect with others who will
understand you. 💙
To register follow us and DM your email address, or sign
up to our newsletter to receive the Zoom link. ✨
We look forward to connect with you during this journey
of motherhood.

20. Join us for our upcoming "Chronic Chronics" open
conversation event. 💙
Whether you're a veteran who now suffers from chronic
pain, have a chronic disease, or someone who has suffered
an accident and deals with pain on a regular basis, this is a
safe space for you to connect with others who understand
what you're going through. 🫶🏻🫶🏿 🫶🏽 🫶🏾 🫶🏼
Come share your experiences, learn new ways to cope
with pain but most importantly give hope and get hope.🌟
To register, follow us and DM your email address or sign up
for our newsletter to receive the Zoom link. We can't wait
to connect with you and support you on your journey.

21. Appeal to college students
during key milestones,
holidays, and events to
increase brand awareness.
SMART goals
Increase word of mouth,
reach 40% more students
on reels posts.
Utilize targeted marketing
and launch tiktoks and reels
- social media campaigns
Increasing brand
awareness among college
students
During the 2023-2024
academic year.
4. Appeal to college students during key milestones, holidays, and events
across the 2023-2024 calendar and increase word of mouth to build brand
awareness.
Specific Measurable Achievable Relevance Time-bound

22. Increase website traffic and
sales by 25%
SMART goals
Track and monitor website
traffic and sales
With paid ads targeting a
specific audience and
emphasizing the benefits of
Hug Patrol's sustainable
features
To increase sales and
appeal to environmentally
conscious consumers
2023-2024 school year
5. Increase website traffic and sales by 25% during the 2023-2024 school
year through targeted social media and email campaigns emphasizing
the use of 100% cotton and antimicrobial fabrics in Hug Patrol products,
highlighting their safety and hygiene benefits.
Specific Measurable Achievable Relevance Time-bound

23. Increase revenue by 25%
SMART goals
Use tracking tools to
monitor revenue growth
By targeting a broader
audience and promoting
higher-priced products &
launch new seasonal
campaigns
To increase revenue and
expand Hug Patrol's
customer base
By the end of the 2023-2024
academic year
6. Increase revenue by 25% by the end of the 2023-2024 academic year
through targeted marketing and advertising to reach a broader audience
and promote more expensive products.
Specific Measurable Achievable Relevance Time-bound

24. Increase brand awareness
and revenue through
influencer and brand
partnerships
SMART goals
Use tracking tools to
monitor revenue growth
and engagement
By partnering with eco-
friendly and socially
responsible influencers and
markets/fairs.
To strengthen the brand
positioning, awareness and
market share.
Increase social media and
website traffic throughout
the 2023-2024 academic
year.
7. Increase brand awareness and revenue by partnering with eco-friendly
and socially responsible influencers and brands to showcase Hug Patrol's
sustainable practices and functional benefits through social media and
email campaigns.
Specific Measurable Achievable Relevance Time-bound

25. Improve customer
satisfaction by offering a
satisfaction guarantee and
easy returns policy for all
Hug Patrol products.
SMART goals
Use customer surveys and
tracking tools to monitor
satisfaction and returns.
By implementing a
satisfaction guarantee and
easy returns policy and
emphasizing the quality
and effectiveness of the
products.
to improve customer
satisfaction and build trust
and loyalty relation with
customers.
Ongoing throughout 2023-
2024
8. Improve customer satisfaction by offering a satisfaction guarantee and
easy returns policy for all Hug Patrol products, emphasizing the quality and
effectiveness of the products and building trust and loyalty with customers.
Specific Measurable Achievable Relevance Time-bound

26. Increase customer
retention by 20%
SMART goals
Use tracking tools to
monitor customer retention
rates
By implementing a loyalty
program that rewards
repeat customers with
exclusive discounts and
early access to new
products or limited editions
To build a strong customer
base and foster brand
loyalty.
Ongoing throughout 2023-
2024
9. Increase customer retention by 20% through a loyalty program that
rewards repeat customers with exclusive discounts and early access to new
products, building a strong customer base and fostering brand loyalty.
Specific Measurable Achievable Relevance Time-bound

27. Thank You
CLIENT
PROJECT
-
May
'23
CLIENT
PROJECT
-
May
'23
Catherine, Ethan, Hallie, Maria
MKTG3256
Prof. Dr. Matthew O'Hern