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Earn while you cook sunderbans project achievements
1. The “Sunderbans” Business Model
- Key Successes and Achievements
Servals Automation Pvt Ltd
Earn While you Cook
“ A Triple Line Oriented Economic
Model that pays households for
using improved cook-stoves”
Sapient Infotech
2. Background
In Sunderbans, India
Around TLUD Gasifier Biomass
Cookstove
First carbon project with Gasifier
cookstoves
Largest dissemination of gasifiers
in the world till date
First ever to build in a charcoal
buyback system
Best organised at the local level
(kudos to the implementation
partner- Sapient - in Sunderbans)
Servals and Sapient have set up a pioneering carbon project
Has Received Gold Standard Registration
Has started generating Carbon Credits
3. Background
The project has 8500 TLUD installations so far;
expected to reach 15000 installations in the next 6
months.
Process is underway to upgrade this project, which
is currently registered as a “Gold Standard project”
to a “CDM Gold Standard project”.
The CDM is a UN standard and requires more
stringent monitoring and evaluations. In simple
language, in “carbon credit” parlance, CDM Gold
Standard projects are considered more “premium
quality” than Gold Standard.
Atmosfair, A German NGO, is our carbon funder
4. What was the intended Goal?
The vision was to develop a business model for the
dissemination of the improved cookstoves
• That are not dependent on grants or subsidy
• That create a series of economic activity in the
local community
•That creates an eco-system for other stakeholders
to participate in the economic activity (Loan
partners, local stakeholders, local distribution
channels, rural households)
Create the Charcoal
“Collateral”
5. The “TLUD Charcoal”
Economy…
The Households using TLUD ..
Will store the charcoal after each cooking session in a
container..about 15-20 kg per month
Which will get picked up by the charcoal entrepreneur
Every month
For which they will get paid every month
The charcoal entrepreneur will consolidate charcoal
quantities
And sell them to charcoal users
7. Notable Mentions of the “Earn While you
Cook” Model at Sunderbans
At 8500 households (as on Apr ‘15) this is the largest organized charcoal
buy-back program in the world
Currently producing 125 ton of charcoal per week
Valued at INR 1.5 million per week
.
A 7 crore economic enterprise from
cookstove residue from 8500 households
….
8. The Socio-Economic-
Environmental Balance Sheet
Social:
– Users earning 250 per month - 8000 users
– The Charcoal Buyer employs additional 20 workers to handle our load of
charcoal
Economic:
– Setting up a rural enterprise - Quality Enterprise
– INR 6 million infused into the rural economy of the project area every
month ( 4 ml char turnover + 2 ml user earning )
– Rural wealth generation - vans for quality enterprise, high profitability
Environmental:
– 1kg of TLUD charcoal saves 6 kg of wood - corresponding to approx. 7 kg of
CO2.
– 300 T of charcoal generated every month = 1800 T of wood saved = 2160 T
of CO2 emission saved per month only for charcoal
9. What is the significance of
this achievement
• Shows that a triple bottom-line oriented business model is possible in the
household cook-stove sector
• Shows that the cook-stove addresses at least 5 out of the 8 Millennium
Development Goals of the UN
• Shows that the TLUD charcoal residue can be a meaningful new source of energy
fuel
• Shows that building the entire cook-stove ecosystem rather than just selling
cook-stoves, is a more sustainable way to promote clean cook-stoves
• Shows that grant/subsidy/patient capital targeted at market building can be
effective
.
The ‘Cook-n-Earn’ model, can create tangible social impact while
alleviating energy poverty.
…
10. Learnings
- The “short elevator” pitch
• Cook-n-Earn is an energy access program with a difference.
• Through the act of cooking with a clean cookstove, women from low income
households become artisans who turn biomass into charcoal
• which they then sell to earn additional income.
• By supplying biomass, local vendors of clean, sustainable fuels are presented
with unprecedented opportunities for market creation, brought about by clean
cookstoves and charcoal.
Measurable communal and economic benefits
Emboldens corporations and businesses in their quest to realise triple bottom
line benefits.
Enables generation of carbon credits that can be purchased by corporations to
reduce their carbon footprints.
11. What Next?
• Help Spread the Message about Business model
• To identify more project implementers who can build such programs
• To identify project funders who can help replicate the model
• Help spread the Message about this new fuel
• Green or organic charcoal?
• Additional source of legitimate fuel
• Environmental benefits of this fuel source
.
Evangelize the success to create more such
successes…