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Industrial Design Thesis

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Concept validation for a sustainable energy system.

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Industrial Design Thesis

  1. 1. Colin BurrowsIndustrial Design Thesis ProjectGate 3: Concept ValidationOCAD University20101209<br />
  2. 2. Dar Es Salaam<br />2.8 million people<br />
  3. 3. 70%living in unplanned settlements<br />
  4. 4. Electricity<br />Only 59%of people have access to<br />
  5. 5. Waste<br />No Collection<br />
  6. 6. Charcoal<br />94%use for cooking<br />
  7. 7. Estimated consumption in Dar Es Salaam is28579bags per day<br />
  8. 8. The equivalent of 332hectares<br />of forest per day<br />
  9. 9. Government losses more than<br />$10,950,000 per year<br />Charcoal producers operate illegally<br />& pay 0 taxes<br />
  10. 10. Improving the Marketability of the Biogas Digester*<br />(*it turns Food Waste into Cooking Fuel)<br />
  11. 11. Thesis Direction<br />Go from<br />here<br />cost<br />To<br />here<br />desirability<br />
  12. 12. Thesis Direction<br />Make itmore desirable.<br />Make itcheaper.<br />Add <br />Value.<br />
  13. 13. Decreasing Cost<br />
  14. 14. Howdo youmake itcheaper?<br /><ul><li> share the cost
  15. 15. decrease cost of materials & production
  16. 16. decrease cost of installation & transport
  17. 17. Increase the opportunity cost</li></li></ul><li>Collapsible Structure<br />
  18. 18. Lighter Materials<br />
  19. 19. Increasing Desirability<br />
  20. 20. Howdo youmake itmore desirable?<br /><ul><li> lower the cost
  21. 21. make it easier to use
  22. 22. make it seem safer
  23. 23. change the appearance and branding
  24. 24. have it create value & generate income</li></li></ul><li>High Tech<br />Stylish<br />Safe<br />
  25. 25. Branded<br />
  26. 26. Redesigned Digester<br />
  27. 27. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  28. 28. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  29. 29. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  30. 30. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  31. 31. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  32. 32. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  33. 33. Redesigned Digester<br />Collapsible Structure<br />Brand Identity<br />Attractive Finish<br />Instructions & Warning Labels<br />Improved User Interface<br />Factory Fittings<br />
  34. 34. Redesigned Digester Experience<br />
  35. 35. Redesigned Digester Experience<br />User cuts<br />up food<br />first<br />Userdoesn't<br />
  36. 36. Redesigned Digester Experience<br />User pours<br />food into<br />funnel<br />User puts<br />food in<br />basket<br />
  37. 37. Redesigned Digester Experience<br />User<br />Flushes<br />Feed Pipe<br />User cranks<br />handle<br />
  38. 38. Redesigned Digester Experience<br />Empty<br />overflow<br />Bucket<br />when full<br />Drip line<br />requires nomaintenance<br />
  39. 39. Repositioning the Product<br />Biogas<br />Digester<br />RedesignedBiogas<br />Digester<br />cost<br />Biogas<br />Co-Generator<br />Add<br />Value<br />desirability<br />
  40. 40. Repositioning the Product<br />Biogas<br />Digester<br />RedesignedBiogas<br />Digester<br />cost<br />Biogas<br />Co-Generator<br />desirability<br />
  41. 41. Adding Value<br />
  42. 42. Howdo youadd value?<br /><ul><li> co-generate heat and electricity
  43. 43. lower electricity costs
  44. 44. generate carbon credits</li></li></ul><li>A More Valuable End Product<br />10.5kWh<br />(105 hrs of light)<br />2kg food<br />(12 Apples) <br />3<br />= 1m biogas = 36000btu =<br />
  45. 45. A More Valuable End Product<br />Savings<br />per month<br />Charcoal<br />$28<br />Electricity<br />$50<br />VS.<br />
  46. 46. Cogenerating Heat + Electricity<br />Fly Wheel<br />Stirling Engine<br />Fulcrum<br />Piston<br />Cool Air<br />Displacer<br />Hot Air<br />
  47. 47. Cogenerating Heat + Electricity<br />
  48. 48. Cogenerating Heat + Electricity<br />Electrical Connection<br />Gas Line<br />Generator<br />Cook Stove<br />
  49. 49. Cogenerating Heat + Electricity<br />Electrical Connection<br />Fly Wheel<br />Piston<br />Heat Vents<br />Alternator<br />Cook Stove<br />Gas Line<br />
  50. 50. Electricity in Dar Es Salaam<br />Power company sells<br />pay-as-you-go cards<br />through local vendors.<br />Customers activate themat home through their power meter box.<br />
  51. 51. Cook Stove User Experience<br />
  52. 52. Cook Stove User Experience<br />
  53. 53. The System<br />Power Company<br />Subsidizes the cost<br />of the digesterto the consumer<br />
  54. 54. The System<br />Biogas Digesterproduces clean burning fuelfrom food waste<br />
  55. 55. The System<br />users createselectricitywhile cooking<br />
  56. 56. The System<br />As they cookthe user refillsthe system &extendsthe durationof their power. <br />
  57. 57. The System<br />Power infrastructure<br />is used as a vaultto bank the power<br />
  58. 58. The System<br />Power Co<br />acts as broker,charging tosafely storethe power<br />
  59. 59. What is the Business Opportunity?<br />Brokering electricity<br />$1.05<br />(10% of 1/kWh)<br />Per Day<br />10.5kWh =<br />- or –$383.25per year<br />
  60. 60. What is the Business Opportunity?<br />Carbon Trading<br />
  61. 61. What is the Business Opportunity?<br />Carbon Trading<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />
  62. 62. What is the Business Opportunity?<br />Carbon Trading<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />$<br />
  63. 63. What is the Business Opportunity?<br />3<br />1 tonne Carbon =<br />1360 Digesters =<br />2040m Biogas =<br />$5<br />
  64. 64. What is the Business Opportunity?<br />365tonnes Carbon =<br />per year<br />$1,825per year<br />- or -$523,045per year<br />- or -<br />$385 ea<br />1360Digesters =<br />5,212,200 kWh =per year<br />$521,220<br />per year<br />
  65. 65. Who Benefits and How?<br />The Manufacturer<br />The Consumer<br /><ul><li> Outsources production
  66. 66. Concentrates on higher value activities, marketing & promotion
  67. 67. Partners with Power Co.
  68. 68. access to distribution network
  69. 69. Single B to B Client
  70. 70. Reduces cost of digester
  71. 71. Reduces cost of waste removal
  72. 72. Provides clean cooking fuel
  73. 73. Extends duration of electricity</li></ul>The Community<br />The Power Company<br /><ul><li> Captures lost tax revenue
  74. 74. Improved health conditions
  75. 75. Cleaner more attractive city
  76. 76. improved access to electricity
  77. 77. reduced deforestation
  78. 78. reduced greenhouse gas
  79. 79. Increases adoption of electricity
  80. 80. Gets people using more electricity
  81. 81. Creates a saleable commodity in the form of carbon offsets
  82. 82. Positions firm as an electricity broker
  83. 83. Reduces need to generate power </li></li></ul><li>Who Benefits and How?<br />The Manufacturer<br />The Consumer<br /><ul><li> Outsources production
  84. 84. Concentrates on higher value activities, marketing & promotion
  85. 85. Partners with Power Co.
  86. 86. Access to distribution network
  87. 87. Single B to B Client
  88. 88. Reduces cost of digester
  89. 89. Reduces cost of waste removal
  90. 90. Provides clean cooking fuel
  91. 91. Extends duration of electricity</li></ul>The Community<br />The Power Company<br /><ul><li> Captures lost tax revenue
  92. 92. Improved health conditions
  93. 93. Cleaner more attractive city
  94. 94. improved access to electricity
  95. 95. reduced deforestation
  96. 96. reduced greenhouse gas
  97. 97. Increases adoption of electricity
  98. 98. Gets people using more electricity
  99. 99. Creates a saleable commodity in the form of carbon offsets
  100. 100. Positions firm as an electricity broker
  101. 101. Reduces need to generate power </li></li></ul><li>Who Benefits and How?<br />The Manufacturer<br />The Consumer<br /><ul><li> Outsources production
  102. 102. Concentrates on higher value activities, marketing & promotion
  103. 103. Partners with Power Co.
  104. 104. access to distribution network
  105. 105. Single B to B Client
  106. 106. Reduces cost of digester
  107. 107. Reduces cost of waste removal
  108. 108. Provides clean cooking fuel
  109. 109. Extends duration of electricity</li></ul>The Community<br />The Power Company<br /><ul><li> Captures lost tax revenue
  110. 110. Improved health conditions
  111. 111. Cleaner more attractive city
  112. 112. improved access to electricity
  113. 113. reduced deforestation
  114. 114. reduced greenhouse gas
  115. 115. Increases adoption of electricity
  116. 116. Gets people using more electricity
  117. 117. Creates a saleable commodity in the form of carbon offsets
  118. 118. Positions firm as an electricity broker
  119. 119. Reduces need to generate power </li></li></ul><li>Who Benefits and How?<br />The Manufacturer<br />The Consumer<br /><ul><li> Outsources production
  120. 120. Concentrates on higher value activities, marketing & promotion
  121. 121. Partners with Power Co.
  122. 122. access to distribution network
  123. 123. Single B to B Client
  124. 124. Reduces cost of digester
  125. 125. Reduces cost of waste removal
  126. 126. Provides clean cooking fuel
  127. 127. Extends duration of electricity</li></ul>The Community<br />The Power Company<br /><ul><li> Captures lost tax revenue
  128. 128. Improved health conditions
  129. 129. Cleaner more attractive city
  130. 130. Improved access to electricity
  131. 131. Reduced deforestation
  132. 132. Reduced greenhouse gas
  133. 133. Increases adoption of electricity
  134. 134. Gets people using more electricity
  135. 135. Creates a saleable commodity in the form of carbon offsets
  136. 136. Positions firm as an electricity broker
  137. 137. Reduces need to generate power </li></li></ul><li>Who Benefits and How?<br />The Manufacturer<br />The Consumer<br /><ul><li> Outsources production
  138. 138. Concentrates on higher value activities, marketing & promotion
  139. 139. Partners with Power Co.
  140. 140. access to distribution network
  141. 141. Single B to B Client
  142. 142. Reduces cost of digester
  143. 143. Reduces cost of waste removal
  144. 144. Provides clean cooking fuel
  145. 145. Extends duration of electricity</li></ul>Thank You<br />The Community<br />The Power Company<br /><ul><li> Captures lost tax revenue
  146. 146. Improved health conditions
  147. 147. Cleaner more attractive city
  148. 148. Improved access to electricity
  149. 149. Reduced deforestation
  150. 150. Reduced greenhouse gas
  151. 151. Increases adoption of electricity
  152. 152. Gets people using more electricity
  153. 153. Creates a saleable commodity in the form of carbon offsets
  154. 154. Positions firm as an electricity broker
  155. 155. Reduces need to generate power </li>

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