for students

1. In The Name
Of Allah Who
Is Rehman And
Raheem

2. PRESENTATION
TOPIC:
Packaging
Labeling Pricing
Strategies

3. GROUP MEMBERS:
 Saba Iqbal (15)
 Kainat Jamali (58)
 Zainab Nawaz (91)
 Laiba Saifee (108)
 Mueez Hussain (112)
 Ahsan Rajper (01)

4. PACKAGING:

5. PACKAGIN
G
• Packaging refers to all activities involved in designing and
producing the container or wrapper for a product.
• The container or wrapper is the package.

6. • Primary Packaging
• Secondary Packaging
• Shipping Packaging
LEVELS OF PACKEGING:

7. 1. PRIMARY
PACKEGING:
• The primary package which is the product’s immediate
container.
• The 370ml. can containing Carnation milk is its Primary
package

8. 2. SECONDARY
PACKEGING:
 The Secondary packaging which protects the
primary package.

9. 3. SHIPPING PACKEGING:
 The shipping package which contains the
secondary package or packages. It provides
ease of storage, identification and shipping.

10. FUNCTIONS OF PACKAGING:
1. Promotion & Selling of product.
2. Defining product identity.
3. Providing information.
4. Protecting the product.

12. LABELING:

13. LABELING:
• That part of the product which provides
information about the product and the
manufacturer is called the label.
• It may be a part of the package, or a tag
attached to the product.
The
Roc
ks

15. 1. Brand Labeling
2. Descriptive Labeling
TYPES OF
LABELING:

16. 1. BRAND LABELING:

17. This label provides information about the
product: who made it, where and when it
was made, its content, how it is used and
how to use it safely.
2. DESCRIPTIVE LABELING:

18. PACKEGING AND LABELING ACT 1966
IMPORTANT ASPECTS OF
LABELING:

19. UNIT PRICING:
 stating the price per unit of standard
measure),

20. OPEN DATING:
(stating the expected shelf life of the
product),

21. NUTRITUIONAL
LABELING:
 stating the nutritional values in the product.
The Nutritional Labeling and Educational Act
of 1990 requires sellers to provide detailed
nutritional information on food products,

22. PRICING
STRETEGIES:

23. Price may be defined as the value of
product attributes expressed in
monetary terms which a consumer
pays or is expected to pay in
exchange and anticipation of the
expected or offered utility
PRICE:

24. Pricing is the function of determining
product value in monetary terms by
the marketing management of a
company before it is offered to the
target consumer for sale
Pricing:

25. Pricing Strategies:
Market-skimming pricing
Market-penetration pricing

26. 1. Market-skimming
pricing
 Setting a high price for a new
product to skim maximum
revenues layer by layer from the
segments

27. INITIAL IPHONE PRICING STRETEGY
IPHONE
• Iphone
• Iphone
• Iphone
8GB
• $599
• $399
• $199
16GB
• $599
• $499
• $299

28. 2. Market-Penetration
Pricing:
 Setting a low price for a new
product to attract a large number
of buyers and a large market
share

31. Product Mix Pricing
Strategies:
 Product Line Pricing
 Optional Product Pricing
 Captive Product Pricing
 By-Product Pricing
 Product Bundle Pricing

32. THANK YOU 