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New Dimensions in ICTs and Knowledge Management for Agricultural Extension
1. New Dimensions in ICTs and
Knowledge Management for
Agricultural Extension
Dr. Srinivasacharyulu Attaluri
Program Officer
National Institute of Agricultural
Extension Management (MANAGE)
For academic purpose only
MSU Extension – MANAGE Online International Short Course on Innovations in Agriculture
Extension Management, 13 – 17 September, 2021. Delivered on 15 Sept., 2021.
2. 2
Knowledge Intensive Agriculture
Changes in Extension Approaches
Information Flows in Agricultural Innovation
System
Advances in ICTs
Advances in Knowledge Management
e-Agriculture Models
Issues
Contents
3. •Sustainability - Soil and Water Conservation
•Nutritional Security – Healthy Food Systems
•Climate Change - Adaptation and Mitigation
•Markets – Access & Prices, Reforms
•Women’s Participation in agriculture – gender issues
•Agripreneurship – Youth in agri-business, Agri Startups
•Emergency – Pest attack, Pandemic outbreak
Knowledge Intensive Agriculture
Cannot be tackled without improved and enhanced sharing of
data, information and knowledge globally.
4. Changes in Extension Approach
•Communicating Innovation
•Need for 2 Way Communication
•Facilitate Innovation
•Enable Innovation
1960-70 1970-80 1980-90 2000 …………………………………….
5. Changes in Extension Approach
When Extension should be
more about managing
innovation….
Innovation requires
interactions and
information /
knowledge flows
among a wide range
of actors within the
innovation systems.
6. Changes in Diffusion of Innovations
• Disseminate new information and technologies generated by
research to farmers to increase farm productivity
• Training, Demonstrations, Mass Media.
•ICT-based, e-Extension, Social Media
•Cloud Computing, Big Data, IoT in
Agriculture, AI
Research Extension Farmer
13. •Low-cost and pervasive
connectivity
•Adaptable and more affordable
tools and apps
•Advances in data storage and
exchange
•Democratization of information,
including the open access
movement and social media.
•Innovative business models and
partnerships.
Advances in ICTs
15. Precision Agriculture
• Sensor Networks
• Drones, UAVs, GIS mapping
• Internet of Things (IoT)
Big Data in Agriculture and Cloud
Computing for Food Security
3D food printing is it the next big
thing?
• Foodini –prints Pasta &
Chocolate
New Technologies
17. Internet of Things (IoT) in Agriculture
• Monitoring of climate conditions
• Greenhouse automation
• Crop management
• Cattle monitoring and management
• Precision farming – data driven
farming
• Agricultural drones
• Farm management systems
18. Internet of Things (IoT) in Agriculture
Illustration courtesy Ajit Maru, GFAR/FAO
23. Are they truly accessible for all?
Agricultural Research Outputs
24. •Available – digital content
•Accessible – platforms, apps
•Applicable - ensure its relevance and usefulness for the
intended user
•Appropriate - enable agricultural communities to
“appropriate” it and, through effective learning, use it as new
knowledge, skills and technologies.
Openness: What does it mean?
A core pathway to usher agricultural innovation globally
is to improve openness to agricultural information and
knowledge to be:
25. Open Access Movement
• Vast quantities of
information held
by institutions
and individuals
are becoming
visible, publicly
accessible, and
reusable through
the open access
movement.
• Open Data
• Open Publications
• Open Education
• Open Access Publishers
26. Open Government Data (OGD) Platforms
http://data.fao.org/
http://data.worldbank.org/
http://data.gov.au/
http://www.data.gov/
Open Access Policies
• Data Websites
• Institutional Repositories
27. Open Data – Linked Open Data
• Semantic Web –
Machine
readable, for
interoperability
of agricultural
data
• Web Ontology
Language
32. e-Agriculture Models
Establishing access points:
• Cybercafés,
• Telecenters
• Village Information Centers
• Call Centers - KCC
• Common Services Centre
• Community Radio
• Knowledge Portals
• Generation and delivery of
content through the Internet and
Mobile Phones (SMS)
• Information Intermediaries /
Knowledge Brokers
• e-Extension
• m-Agriculture
41. Completed 185 online
training programs
covering 19225
participants in 2020 -
2021
Scheduled 430 online
programs in 2021 -2022
Over 100 One day
Webinars on current
themes.
Online Courses
43. Post Graduate Diploma in
Agricultural Extension Management
(PGDAEM) on MOOCs
•Launched in March 2017
•1 Year Course
•Fee: Rs. 7000/- or US$ 220/-
Post-Graduate Diploma in Agri-
Warehousing Management
(PGDWM) on MOOCs
•Launched in September 2018
•1 Year Course offered through
MOOCs
•Course Fee - Rs. 7000/-
Courses in pipeline:
• Agro Tourism
• Agri Journalism
• Farmer Producer Organisations
Massive Open Online Courses
50. Community Radio
• Owned by Communities
• 251 Community Radio
Stations
• Established by NGOs, State
Agricultural Universities
(SAUs), Krishi Vigyan Kendras
(KVKs) and others.
Community Radio Station of Deccan
Development Society (DDS)
53. Mobile Extension
Mr. Vijay Bharat, Ranchi, Jharkhand
• Mobile Agriculture School in Service
of Jharkhand Farmers
• Serving 1.66 lakhs farmers
• Provided jobs for 20 persons
• Rs.1.30 Crores Annual Turnover
56. MANAGE Krishi Gyandeep Knowledge Lecture Series
•Started MANAGE Krishi Gyandeep Knowledge
Lecture Series in 2021 to share the rich knowledge
of Experts in Agriculture to last mile Extension
Professionals through videos.
•Sharing of videos through MANAGEIndia YouTube
Channel and contacts on the mailing list.
•7 Videos produced with the lectures of eminent
persons in the field of Agricultural Development.
•Videos reached more that 1 Lakh
agricultural extension professionals.
Institutional YouTube Channels
60. Issues
• e-Agriculture Strategies
• Real Time Digital Content
• Capacities of Institutions – Investment, Policies,
Infrastructure and Platforms
• Capacities of People – Training to Researchers and
Extensionists to create and share digital content
• Empowering Farmers, FPOs, NGOs, Cooperatives – Skills
to access and interpret information.
• Integrating Information Systems in the existing
Research and Extension programs.