One of the essential methods to grow your business is to build your brand. This helps you gain the recognition you need to generate leads and develop relationships with your customers. Today we are sharing 8 most common and best ways to build a brand from scratch. 1. Research your target audience and competitors 2. Separate your unique differentiators 3. Define your brand personality 4. Choose your brand name 5. Pick your brand's colors 6. Design your logo 7. Craft your message 8. Define your values