Mailage is a workflow automation platform that integrates various apps to streamline team processes. It currently has 110 users and 5000 beta signups. Mailage aims to automate repetitive tasks, standardize processes, and provide insights. The founders have experience building other startups. Mailage's technology allows building workflows from actions across integrated apps like Gmail and Asana. It monitors changes and workflow progress without status emails. The target market is teams of up to 200 users, especially tech startups. The business model is a subscription plan. Milestones include launching paid plans after expanding features and users to 700 free and 50 paid. Financing of $50-70k is requested to hire developers and spread awareness to reach 500 customers
2. Quick Introduction
• Mailage is a Workflow Automation Platform for
your team with a focus on Integrations
• We have about 110 users on the platform and 6000
beta signups.
• We have 5 integrations, and are adding more
every week.
• Built to be used from inside other apps like Gmail,
Asana, Dropbox, etc.
3. Team
• Arvind Nedumaran - Co-Founder & CEO - B. Tech
Information Technology, Rajalakshmi Engineering
College, Founded Modelyst (Chinaccelerator Batch
2013).
• Mukesh Murali - Co-Founder & CTO - B. Tech
Electronics and Communication Engineering,
Madras Institute of Technology, Machine Learning
and Hardware enthusiast.
4. Problem
• Everything is a process; Most of them require
personal intervention.
• Too many apps for your team to manage and
update.
• Human errors cause a lot of havoc, especially with
outbound communications.
• Processes can be standardised. But enforcing them
is hard, especially in small and friendly teams.
5. Solution
• Workflow Automation - Automate away the parts of
your workflow that don’t require personal attention.
• Integrate all your apps and streamline app to app
communication. No more messing around with
IFTTT or Zapier endpoints.
• Manage and Monitor your team’s processes.
• Get insights about your team’s performance.
6. Technology
• At the core of Mailage is an integrations engine.
This makes it managing your integrations extremely
simple.
• The workflows are sequences built from unit
actions you can perform on the apps you’ve
integrated.
• We continuously monitor for changes in any of the
apps you’ve integrated and keep track of the
progress of your workflows. No more status emails.
7. Marketing
• How big is the market : Any team with a size of
upto 200 users can immensely benefit from
Mailage.
• Who are these teams : Predominantly tech and
process oriented startups.
• We have about 6000 signups for the beta.
• Acquiring more users - through a referral program,
as an offer on F6S, go.co and other sites.
8. Business Model
• We have a straightforward Subscription model.
• Each user requires an account and has a monthly
subscription.
• Teams can refer other teams and earn ‘user
months’ as credits.
9. Competition
• The only direct competitor we have is FlowXO.
• There are other workflow automation platforms, but
almost all of them address one specific issue - Forms,
and forwarding them to various people in a team.
• No product so far provides a service with a wide
range of integrations, for the entire team.
• Also, most require using a separate app. Mailage
works from right inside the apps you already use.
10. Milestones
• Current Status : We currently have 110 Users, 5
integrations, 6000 beta signup queue.
• Next 1-3 months : Fixing product issues and getting ready
for a public beta launch,
Target Users : 500
Integrations : 12+
• 6-8 months : Incorporate Premium features and launch
Paid plans.
Target Free Users : 700
Target Paid Users : 50
Integrations : 20+
11. The way forward..
• Self evolving workflows based on behaviour patterns is
not very far.
• Workflow automation isn’t limited to workplace
productivity.
• We’ve explored and discussed the possibility of using a
custom Mailage implementation for a Drone Fleet
Management System.
• We’re exploring the possibility of a personal assistant
based off Mailage.
12. Financing
• Ask : $50,000-$70,000 in exchange for upto 15%
equity.
• Usage : This round of financing will be spent
predominantly on hiring 1 more backend
developers and a Frontend engineer. Some of it will
go towards spreading the word and getting to the
500 customers planned for the first 3 months.