This document presents a marketing plan for Time Talker Watches. It outlines the company's mission to provide world-class products and services while creating a positive customer experience. The vision is to become a famous, innovative brand known for quality products. The plan discusses the product features, performs a market analysis, segments the market demographically and behaviorally, and identifies the target market of students, executives, and high-earning customers. It then presents the marketing mix of product, price, place, and promotion, and how performance will be evaluated and controlled.

1. MARKETING PLANNING AND
STRATEGY
Submitted by:- PGDM 11-13
Akshay Jain
Arunima Purohit
Bhupesh Sharma
www.themegallery.com Company Logo

2. A name to the timing experience….
“TIME TALKER
WATCHES”

3. MISSION
“Time-talker mission is to provide world-class
products & services, deliver lasting business value
to our clients, and create a positive customer
experience during every interaction with our
company and also to contribute to the society. ”

4. VISION
 To be the world class, innovative and progressive
organization
 To become famous and successful brand in all over the
country by combining breakthrough business concepts,
quality products and a passion for mutual enrichment
with a prosperous, dynamic and harmonious
environment
 To dedicate towards developing long-term and mutually-
beneficial relationships with partners by offering them the
most advanced, most user-friendly and most equality
lifestyle products that meet the demands of today’s
consumers

5. ABOUT THE PRODUCT….
 Leather and chain straps
 MP3 player
 Night mode
 Weight & Speed
 Light indicators
 Long Battery Backup

6. MARKET ANALYSIS:
 Situational Analysis
 Factors influencing the company
 Factors influencing the customer demand

7. MARKET SEGMENTATION
 Demographic Factor
 Geographic Factor
 Psychographic Factor
 Behavioral Factor

8. TARGET MARKET
 Students
 Executives
 High Earning class

9. MARKETING MIX
 PRODUCT
 PRICE
 PLACE
 PROMOTION

10. CONTROL
 Ensure that chosen sphere for marketing is optimal or
not
 Measuring customer satisfaction
 Marketing plan set with the Mission and Vision of the
company
 Evaluates market performance
 Evaluates level of adoption with marketing objective
 Finding the reasons of the problems arrived
 Suggests methods for avoiding future failures
 Develops better understanding of variables which affects
marketing mix

11. THANK YOU!!!
AKSHAY JAIN
ARUNIMA PUROHIT
BHUPESH SHARMA