Sharing Economy, using Uber as a case in point. A very good example on how to strategically develop a mobile app.

1. Uber and the Shared/Access Economy
by: Dr. Kang Mun Arturo Tan
Assistant Professor

2. Objective:
This presents a technological solution
to logistics and transportation problem.
It thrives on the idea of “sharing
economy” which could hit US$ 335 Billion
by 2025.

3. Why is this talk important to the students?
It opens one more idea of
developing a mobile app
and
shows some ways of an
entrepreneurial activity
that is being started
through the sharing economy.
It can be a basis of an applied learning project.

4. 1 What is Uber?
2 Shared/Access Economy
3 Resiliency
4 How to use the App?
5 Pricing Structure
6 Growth Drivers

5. What is Uber?
Uber is an app-powered on-demand
car service provider for smart phones.
Uber was developed by Mr. Travis Kalanick,
an entrepreneur, who had a computer
science and math background.

6. What is Shared/Access Economy?
Access to ownership
Acquisition of Private Assets
Uber and AirBnB: A case of discussion

7. How does one get a ride with it?

9. How does it calculate its pricing?
1_ Fixed Airport Rates
2_ Standard Fees
3_ Dynamic Pricing

10. Concern over its dynamic pricing
During high volume days,
(New Year’s Day, Inclement Weather)
prices are increased.
While the customer is notified, the actual
fare is calculated after the service is done.
This creates a negative effect, and is
sometimes called price gouging.

11. Five Key Factors Driving its Growth:
1_ Loudspeakers vs Telephones
2_ Millennials ( 1983 to 2003 )
3_ Pain Points (specific pain points)
4_ Shared Experience (wanting to have a…)
5_ Empowerment (feeling of … )
Graham Brown

12. Uber-ization
when any product or service
becomes part of the shared social movement
peer-to-peer, mesh, open source
commerce, sharing society
everybody helps deliver a product, or service
prices adjusts in real-time,
balancing supply and demand

13. Conclusion:
The use of Information Technology,
in particular the mobile phone,
could open up a business segment
and opportunity for the young graduate.
By focusing on the issues of “shared
economy,” an app could be developed
to push anyone towards entrepreneurship.
* Sharing Economy: paid partial-short-term access to one’s assets.

14. Thank You