Flow Of Study Market

1. Study of Demand with primary information Balance Demand-Supply Pricing Analysis Comercialization FLOW OF MARKET STUDY Study of Supply 1 2 3 4 5 Prepared for Lic.Adm. Hans Burmester Andreu

2. Study of Demand with primary information Determine the potential demand unsatisfied Profile Consumer Demographic characteristics Lifestyle Reasons Personality Values Beliefs and attitudes Perception Learning Prepared for Lic.Adm. Hans Burmester Andreu

3. Study of Demand with primary information Determine the potential demand unsatisfied When there are no data to calculate trends in demand Analyze third factors that affect it Examples: 1.-Respect Lucuma Juice if there is not statistics in France ,so try to Study Similar Juices 2.-Respect Fashion Lamps if there is not statistics , so try to study statistics of remodeling works Prepared for Lic.Adm. Hans Burmester Andreu

4. Study of Demand with primary information Determine the potential demand unsatisfied ANOTHER EXAMPLE: Suppose that you are trying to know what is the level of Juice consumption and you couldn´t get any trend about it. THIS STATISTIC CAN BE USEFULL (like an alternative) Prepared for Lic.Adm. Hans Burmester Andreu YEAR LITERS OF WATER CONSUMPTION P/C 2000 350 2001 370 2002 390 2003 400 2004 420 2005 460 2006 420

5. Study of Demand with primary information Determine the potential demand unsatisfied But the question is: HOW I CAN USE IT? Prepared for Lic.Adm. Hans Burmester Andreu

6. Study of Demand with primary information Determine the potential demand unsatisfied Mathematically predicting the next numbers in the series Using a Linear Trend Y= a + bx Prepared for Lic.Adm. Hans Burmester Andreu

7. Study of Demand with primary information Determine the potential demand unsatisfied Prepared for Lic.Adm. Hans Burmester Andreu YEAR LITERS OF WATER CONSUMPTION P/C Y PERIOD X X^2 XY 2000 350 1 1 350 2001 370 2 4 740 2002 390 3 9 1170 2003 400 4 16 1600 2004 420 5 25 2100 2005 460 6 36 2760 2006 420 7 49 2940

8. Study of Demand with primary information Determine the potential demand unsatisfied Y = a + bx Applying formulas: Coefficient of Correlation Coefficient of Determination Prepared for Lic.Adm. Hans Burmester Andreu r= Covarianza/(  X *  y) r 2

9. Study of Demand with primary information Determine the potential demand unsatisfied Prepared for Lic.Adm. Hans Burmester Andreu

10. Study of Demand with primary information Determine the potential demand unsatisfied … Continuing our example, the prediction for the year 2007 will be: Projection Prepared for Lic.Adm. Hans Burmester Andreu YEAR LITERS OF WATER CONSUMPTION P/C Y PERIOD X 2000 350 1 2001 370 2 2002 390 3 2003 400 4 2004 420 5 2005 460 6 2006 420 7 2007 461.43 8