Sam and Jack from our UK team participated in last week’s Smarter Travel Live Presentation. Sam’s presentation on, “What have we learned?” was highly requested so we have uploaded it here for your consumption. If you would like a full version, or to discuss the presentation you can contact Sam at sam@lovetoride.org. We will be posting our own recap of Smarter Travel Live in the next week on our own blog!

1. What have we learned?

2. The model
Challenge encouragement programmes
• Workplace-based
• Open to all
• Ride for 10 mins
• Prizes offered
• Data + analysis
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5. Data collection
• 10 countries 4 languages
• 120 Cities
• 9,338 Businesses
• 176,286 Participants
• 48,700 non-cyclists
Exploring data from 4 core cities:
London Sydney Milan Atlanta
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6. Research Questions
• Who is currently riding?
• Why? (Benefits)
• Why not? (Barriers)
• Who is not yet riding?
• Why?
• Why not?
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7. Ask the Audience…
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8. Demographics
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Demographics

10. Motivationsto Ride
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11. Motivationsto Ride
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13. Barriersto Cycling to Work
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14. Barriersto Cycling
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15. Barriersto Cycling
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17. ActivityLevels
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18. Next Steps
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19. Getting data in your area
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20. • Year round programme
• Proven approach
• Focus on cycling
• Accessto Data / reporting
• Quick start
• All about results!
2016 -17
Want to learn more? Get in touch!
sam@lovetoride.org
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