Leicester cycle challenge 2011 for businesses
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Leicester Cycle Challenge 2011 results
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Leicester cycle challenge 2011 for businesses
- 1. Leicester Shire Cycle Challenge Getting more people cycling more often
- 2. Why? • Improve staff health and fitness • Quick and affordable transport • Lower demand for car parking spaces • Meets travel planning objectives • Breaks down individuals barriers to cycling • Changes travel behaviour
- 3. Who? • Challenge partners & coordinator • Any Leicester and Leicestershire organisations • Workplace coordinators • Workplace teams • Encouragers • New and returning cyclists
- 4. How? • Ride for 10 Mins and Win • Work based coordinators • Ride when & where you want • Log trips online • Competition and prizes • Dr bike, bike try-outs & lead rides • Free to take part
- 6. Outcomes Leicester Shire Cycle Challenge 2011 results • 90 organisations • 1,724 registered people • 287 new cyclists • 87% of new cyclists, report riding more frequently three months post challenge • Between 2010 & 2011 15% switched from car to bike for trips to work
- 7. Leicester Cycle Challenge Cycle for just 10 minutes! Win prizes!
- 8. When? 1st May – 20th May 2012 03/30/09 What can you do in 10 minutes?
- 9. What people say... “The scheme has got me interested in cycling much more frequently and as a result I have raised the interest with my wife and four children.“ Occasional Cyclist “ Great website with lots of info encouraging me to use my bike more.“ Non-cyclist “Thoroughly enjoyed it and what a great idea to get the work place motivated!” Non-cyclist
- 10. Contact Chris Randall Chris.randall@leicester.gov.uk 0116 252 7131 Andy Cryer, andy.cryer@ctc.org,uk 0116 252 6556 www.leicesetershirecylechallenge.org.uk