What have we learned? Our Smarter Travel LIVE Presentation

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Sam and Jack from our UK team participated in last week’s Smarter Travel Live Presentation. Sam’s presentation on, “What have we learned?” was highly requested so we have uploaded it here for your consumption. If you would like a full version, or to discuss the presentation you can contact Sam at sam@lovetoride.org. We will be posting our own recap of Smarter Travel Live in the next week on our own blog!

Travel

The model
Challenge encouragement programmes
• Workplace-based
• Open to all
• Ride for 10 mins
• Prizes offered
• Data + analysis
2

Data collection
• 10 countries 4 languages
• 120 Cities
• 9,338 Businesses
• 176,286 Participants
• 48,700 non-cyclists
Exploring data from 4 core cities:
London Sydney Milan Atlanta
5

Research Questions
• Who is currently riding?
• Why? (Benefits)
• Why not? (Barriers)
• Who is not yet riding?
• Why?
• Why not?
6

• Year round programme
• Proven approach
• Focus on cycling
• Accessto Data / reporting
• Quick start
• All about results!
2016 -17
Want to learn more? Get in touch!
sam@lovetoride.org
20

The Netherlands is known for its high cycling shares and great cycling infrastructure. What many people less realize is the challenge to increase those shares even more to enhance cycling in the sustainability smart cities objectives. To push cycling to the next level a national collaboration has been set up to join forces in the field of cycling data collection, storage, visualisation and analyses. Next, cycling knowledge sharing between a variety of stakeholders, ranging from academic to highly applied level, is essential. This paper not only covers an overview of challenges of the national organisation and the development of a cycling data platform but also shows how European award winning best practises add to the smart city objectives in the Netherlands. Combining mobile phone data, GPS/GNSS data, traffic light data, national survey data, traffic forecast model data and virtual and augmented reality results in a joint approach to smart cycling cities and ITS cycling developments. These developments can lead to a greener mobility system, but if done wrongly eradicate the strengths of cycling in an autonomous-vehicle dominated city.

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