The Bike to Work Challenge 2013 aims to increase bicycle commuting and recruit new cyclists in the region. It is a month-long event in October that involves registration, commute trip logging to earn points and prizes, and educational classes. The goals are to raise awareness of biking as transportation, increase the number and percentage of bicycle commuters, and utilize leads from the successful first year. Key activities include an online registration system, weekly and grand prizes awarded through a points system, and lunch/learn and skills classes held throughout the month.

1. Bike to Work Challenge 2013
Power to the Pedals
Lacey Bousquet , Ryan Ellis, Brian Carr
 August 27, 2013

2. Purpose: Increase Bicycle Commuting and Recruit New Cyclists
 Bicycle commuting rarely used in this region
 Provides health and cost benefits for all
 Less than 1% of commute mode share trips are by bicycle
 Month long event
 Multi-month outreach components
 Educational aspects (website, classes, events)
 Huge success in first year
What is the Bike to Work Challenge?

3. Goals
• Increase awareness of bicycling as a viable option
• Increase number of bicycle commuters in the region
• Increase number of commute trips that include a bike segment
• Utilize leads for bicycle ambassadors from pilot year
• Overall increase participation in regional program

4. How does it work?
• Program runs in October – registration in September
• Commuters sign up as an individual or part of a team
• Register at www.ATLBiketoWork.com
• Log bicycle commute trips (work commute trips only)
 Earn points towards grand prizes
 Earn chances to win weekly prizes
• Get educated at Lunch n’ Learns, assorted cycling
classes, and visiting www.ATLBikeToWork.com

5. Rules of Eligibility
• Live or work in the 22 county service area (Bibb and Floyd)
• Work one or more weekdays
• For employees commuting to and from work
• Teams consist of 2-5 people.
– Must include at least 1 “New Cyclist”
• “New Cyclist” = Hasn’t biked to work more than 7 times in
past 60 days
• Teams must be enrolled by October 4th
• Teams do not need to be from same employer and they do
not have to physically bicycle together

6. “Bike Trip” Defined
• One way (to or from work)
• Must have “Bicycle” logged to be at least one segment

7. Points - Individuals
• Points are cumulative throughout the
month of October
• Bike to work (or segment of trip) = 1 pt
• Bike home from work (or segment) = 1 pt
• Bike round trip in one day = 3 pts
• If a new cyclist – 1st new bike trip
logged = 5 pts
• Attend Lunch n’ Learn = 5 pts
• Attend Atlanta Bicycle Coalition Cycling Class = 10 pts (only once)
• Log at least one “trip” in the Cycle Atlanta App = 3 pts
• Most “liked” video or picture on Facebook of you cycling = 10 pts
for 1st place, 5 pts for 2nd place, 3 pts for 3rd place
No tie-breaker, random selection if tie

8. CYCLE ATLANTA
Cycle Atlanta is a free smartphone app created by Georgia Tech for recording
bicycle trips. When bike commuters use the app, they are giving transportation
planners with the City of Atlanta the data they need to make Atlanta a better place
to ride.
• Uses your phone's GPS record your routes in real-time, allowing
the City of Atlanta to know which routes cyclists prefer
• App will also allow users to report problems along their route
such as potholes, obstructed bike lanes
The information collected by the app will be used by the City of Atlanta to make
strategic improvements to bicycle infrastructure.
This will make cycling in Atlanta more pleasant, and encourage those who
currently don’t bike to give it

9. CYCLE ATLANTA
This year Bike to Work Challenge Participants will earn 3 pts for installing,
registering and logging at least one commute trip with the same email address
used for the Bike to Challenge
• The points will be applied at the end of the challenge period
• Its is ok if the participant does not commute within the City of Atlanta

10. Points - Teams
• Points are cumulative throughout the month of October
• All members bike at least 1 trip in a day = 2 pts/member
• All members bike at least 4 days (RT) in a week = 3
pts/member
• Individual points wrap up into total team score
• Most “liked” video or picture on Facebook of the team cycling
= 10 pts for 1st place, 5 pts for 2nd place, 3 pts for 3rd place
Tie-breaker:
~ Team that has most “New Cyclists”
~ If still tied, # of new cyclist trips logged
~ If still tied, random selection

11. Prizes: Registration
• First 100 to register:
• REI 20% off Coupon for one item
• REI Water Bottle

12. Prizes: Weekly Drawing
Weekly Random Drawing:
• 8 prizes per week in October (40 total)
• Moisture wicking T-shirt branded with BTWC logo
• Drawn by ESO: 1 per TMA, 2 for CAC each week
• Individual can only win one weekly prize
• If ESO territory has less than 4 people participating
that territory will not be awarded a weekly prize
• T-shirt will have BTWC logo on front with “Power to
the pedals” tagline, GCO logo on back
• Winners announced:
– Facebook
– www.ATLBikeToWork.com
– www.logyourcommute.org

13. Prizes: Regional Grand Prizes
• Individual Grand Prize: 5 Individuals will win
– Patagonia Torrent shell Rain Jacket ($129.00 value)
• Team Grand Prize: 1 Team will win (up to 5 people)
– Pending asks out there for in-kinded gifts
– If asks do not come through, these will be $100 REI
gift card per team member on winning team
– Up to $500 total worth of REI gift cards
$100

14. Registration steps
• Go to www.ATLBikeToWork.com
• Answer Question: Are you currently registered and logging at
www.logyourcommute.org?
• Fill out registration form – differs depending on above answer
• Submit form online – all must do this, including every team member.
Will ask for team name and members if joining as a team
• If not in CT, CAC program staff will create account for commuter
• Welcome Email received (individual or team), log commutes!
• Visit www.ATLBikeToWork.com for live updates on
standings (daily), Team status, cycling resources, and events!

15. Registration Form- What is needed?
Required fields on form:
• First & Last name
• Email Address (same as in CT), phone number (work preferred)
• Home address, work address, commute distance
• How they heard about program and why excited to sign up
Participants can check team registration status on
ATLBiketoWork.com
• * After registration- Weekly e-mails sent out to hold
interest and keep commuters coming back to
www.ATLBikeToWork.com

16. Commuter Education Classes: Cycling Classes
Lunch and Learn
• Duration:1 hr
• If you have some questions about making commuting by bike possible then
please join us for a brief but informative 1 hour lunch and learn session. The
session includes a brief presentation covering bicycling rights and
responsibilities, how to select a commute route, what to do if you get a flat,
how to arrive fresh and professional. If we miss addressing anything you might
have a question about we leave plenty of time for questions and answers!
• Resources needed
• Projector
• Laptop/Computer
• Seating space for 12 or more (depending on their interest)

17. . 2013 Lunch and Learns will be available only on Wednesday and Fridays
**Classes are first come first serve by ESO**
(Have multiple dates in mind when booking)
Commuter Education Classes: Lunch and Learns
Wednesday Classes Friday Classes
September 11th 12:00 pm - 1:00 pm September 13th 12:00 pm - 1:00 pm
September 18th 12:00 pm - 1:00 pm September 20th 12:00 pm - 1:00 pm
September 25th 12:00 pm - 1:00 pm September 27th 12:00 pm - 1:00 pm
October 2nd – Not Available October 4th – Not Available
October 9th- Not Available October 11th 12:00 pm - 1:00 pm
October 16th 12:00 pm - 1:00 pm October 18th 12:00 pm - 1:00 pm
October 23rd 12:00 pm - 1:00 pm October 25th 12:00 pm - 1:00 pm
October 30th 12:00 pm - 1:00 pm

18. Commuter Education Classes: Cycling Classes
Bike Basics
• Duration: 2 hrs
• Interested in biking but have yet to incorporate bicycling into your commute
patterns (to work, school, the gym, grocery store, etc)? This is the class for you!
We’ll go through your rights and responsibilities as a bicyclists, how to select a
proper bike, what’s what on a bike, and other quick tips to help you bicycling more.
• Class max: 12 students
• Resources Needed
• Projector
• Laptop/Computers
• Seating Space for 14
• Any necessary access codes for moving between the classroom and parking lot
for skills and drills session.
• Bathroom access
• Signage is the room location is obscure

19. Commuter Education Classes: Cycling Classes
Commuting 101 Class
• Duration: 3 hrs
• Biking to work (or school, to run errands, etc) can be a practical way to increase your fitness level
while saving money, conserving energy, protecting the environment, and becoming more involved in
your community. This class walks you through the considerations and planning to become an
occasional or avid bike commute. This class also includes bike handling skills and a hands on demo
of how to fix a flat.
• Prerequisite: printed proof of having completed the free online
TS101 course available at http://bikeed.org/
• Class max: 12 students (Bikes required)
• Resources needed
• Projector
• Laptop/Computer
• Seating space for 14
• Permission to bring one demonstration bicycle in to the classroom
• Parking lot/grass area minimum of 64x 48 ft (8 parking spaces) for skills & drills
• Necessary access codes for moving between the classroom and parking lot
• Bathroom access
• Signage is the room location is obscure

20. Commuter Education Classes: Cycling Classes
Confident City Cycling Class
• Duration: 3 hrs
• This compact yet comprehensive class covers everything you need to know to learn to “drive” your bicycle
safely and confidently around metro Atlanta. Class includes knowledge on how to fix a flat, bike handling
skills, and an instructor led ride with feedback to reinforce what you learn in class. This class has
something for everyone! Whether you are new to urban cycling and want to gain confidence riding on urban
streets, a trail rider who would like to bicycle around the neighborhood with your kids, a bike commuter
looking for tips on crash avoidance, or a bike enthusiast interested in leading your own rides, you’ll be
surprised by what you learn.
• Prerequisite: printed proof of having completed the free online TS101 course available at
http://bikeed.org/
• Class max: 12 students (Bikes required)
• Resources needed
• Projector
• Laptop/Computer
• Seating space for 14
• Permission to bring one demonstration bicycle in to the classroom
• Parking lot or grass area minimum of 64x 48 ft (8 parking spaces) for skills & drills.
• Necessary access codes for moving between the classroom and parking lot
• Bathroom access
• Signage is the room location is obscure

21. Commuter Education Classes: Cycling Classes
**Classes are first come first serve by ESO**
(Have multiple dates in mind when booking)
Goal: Book as
many Cycling
Classes as soon
as possible for
publication on
the Bike to Work
Website
Saturday Classes Tuesday Classes Thursday Classes
September 14th
10:00 am - 1:00 pm
Bike Basics
September 10th
Not Available
September 12th
Not Available
September 21st
10:00 am - 1:00 pm
Bike Basics
September 17th
5:30 pm - 7:30 pm
Bike Basics
September 19th
5:30 pm - 7:30 pm
Bike Basics
September 28th
10:00 am - 1:00 pm
Commuting 101
September 24th
5:30 pm - 8:30 pm
Commuting 101
September 26th
5:30 pm - 8:30 pm
Commuting 101
October 5th
Not Available
September 10th
5:30 pm - 8:30 pm
Commuting 101
September 12th
5:30 pm - 8:30 pm
Commuting 101
October 12th
10:00 am - 1:00 pm
Commuting 101
October 1st
Not Available
October 3rd
Not Available
October 19th
10:00 am - 1:00 pm
Confident City Cycling
October 8th
Not Available
October 10th
Not Available
October 26th
10:00 am - 1:00 pm
Confident City Cycling
October 15th
5:30 pm - 8:30 pm
Commuting 101
October 17th
5:30 pm - 8:30 pm
Commuting 101
October 22nd
5:30 pm - 8:30 pm
Commuting 101
October 24th
5:30 pm - 8:30 pm
Commuting 101

22. Commuter Education Classes
*Lunch and Learns will not receive and EventBrite link for Registration
Following the Event : Turn in Roster of Attendees
Email: lbousquet@cleanaircampaign.org
ABC Will Reach Out Prior to Event for “Day of Details”
You will receive
Confirmation of Accepted Request EventBrite link for Cycling Classes*
Provide the following
Location/Employer 2/3 Date Options Who the ESO Contact Will Be
How to book classes
E-mail: rellis@atlantaregional.com
Goal: Book as many Cycling Classes as soon as possible for publication on the Bike
to Work Website

23. Timeline
• September :
• 3rd: Registration open on ATLBiketoWork.com
• 4th: Media press release distributed to outlets
• Month of October:
• 4th: Team registration ends
• 1st – 31st: Bike Challenge! (Weekly Prizes Winners Named)
• Early November:
• Grand Prize winners announced
• Weekly prize winners awarded T-shirt
• Participant Survey

24. Communications Support
for 2013 Bike to Work
Challenge
August 27, 2013

25. 1. Work through existing networks + online communities of
dedicated bicycle enthusiasts to build interest in the
competition and increase logging.
2. Attract hobbyists who ride for fun but may not yet have
made a bicycle commute trip to get them in and continue
to engage on commute options.
2013 Bike to Work Challenge
Comms Strategy and Tools

26. 2013 Bike to Work Challenge
Comms Strategy and Tools
• Leverage local bicycle listservs, past participants and social media
outlets
• Use online, print and broadcast news media to spotlight bicycle
commuters and how they got started, benefits derived from switching
• Make info available via local bike shops to drive sign-ups
• Push messaging out via ESO e-mail communications vehicles
• Work messaging into upcoming commuter tabling events
• Drive traffic to one-stop web portal for signing up

27. Deliverables On The Way
ESO toolkit of copy/paste articles, graphics, print-
on-demand flyer
Printed posters and handout flyers
Dedicated regional microsite for registration, local
resources, scoreboard
Ongoing e-mail drip campaign throughout
promotion
Friday, 8/30
Friday, 8/30
Wednesday, 9/4

28. Website Phases
Phase I “Full Registration Site” 9/4 – 10/1
– Links to registration, resources for cyclists/employers, local
events, media, FAQs
– Bicycle commuting tips, weather forecast widget, social share
Phase II “Scoreboard Site” 10/2 – 11/1
– Upper half of design switches to competition scoreboard on 10/1

29. ATLBiketoWork.org
Website
Poster/Handout
Toolkit Doc

30. Was the pilot year successful?
 # of Participants: 1,070 (goal was 500)
 # of “New Cyclists”: 188 (goal was 60)
(17.4% of survey takers were new cyclists – 17.6% of 1070 = 186)
 755 participants logged > 1 bike trip during October 2012
 133,323 bike trips logged in 2012 (vs 104,192 trips in 2011)
 168 commuters attended Lunch n’ Learns and Confident
City Cycling classes
 4,026 unique visitors to the micro site
 816 commuters new to logging system
 128,381 vehicle miles reduced by participants in Oct.

31. Bike to Work Challenge Survey
 17.6% of participants either never cycled or only did it a few days/year
prior to challenge
 Health benefits, environmental benefits and the prizes were the
motivators
 41% said financial incentives are the most beneficial in getting people to
bike
 93.4% of participants were very satisfied/somewhat satisfied with the
program

32. Questions?
“Nothing compares to the simple
pleasure of riding a bike.”
~ John F. Kennedy