This PDF presented by www.ppcadsmanagement.com tells you about the questions to ask before hiring a PPC company.

1. 10 Questions To Ask
Before Hiring A PPC
Company

2. Question : 1
 What are the services offered by the agency?
Before selecting a PPC company, you must be aware of the services
being offered by the company. The consultants of the company must be
skilled enough to manage the advanced pay per click campaign. You may
go for specialized agencies rather than selecting full-service agencies.

3. Question : 2
 Who will be the manager of my AdWord account?
You will have to be aware who is actually managing your account. You may
be communicating with experienced PPC strategists of the company but the
actual work may be managed by any junior team member of the agency. The
members should be highly analytical and should possess excellent process
oriented skills.

4. Question : 3
 Any minimum contract length?
Many agencies provide a lengthy contract from 6 to 12 months, after the
initial agreement. You may have to count on release fees if you leave the
contract earlier than the agreed period. So, select a company which
provides a 30 days notice period to you if you want to leave the campaign,
i.e. if you let them know that you desire to leave before 30 days, they may
not charge you the release fees.

5. Question : 4
 How do you calculate the price for the campaign?
All the PPC companies do not charge the campaign price at the same
manner. Some of the companies may ask for a fixed rate, regardless of the
outcome. Some of them may charge you on a percentage based on the
monthly expenditure and some may apply both the process, i.e. both fixed
rate and on performance based.

6. Question : 5
 How often will I get the progress reports?
You should get a regular progress report of your campaign so that you get to
know how well your money is getting utilized. They should be flexible
enough to serve different clients with their different needs. You may ask to
provide a monthly report or a report which is more frequent with in-depth
analysis.

7. Question : 6
 Will the campaign be manually reviewed?
You must be aware whether your account is being manually reviewed or
not. Some companies follow ‘set and forget’ rule where they set up the
account and then manage the campaign by any bid management software.
Thus proper monitoring and reporting of the account is being neglected in
this case. You should ensure that your account is being manually reviewed
frequently and proper report is generated.

8. Question : 7
 Do you only work for PPC search engines or you help to increase the
traffic?
Ensure that the PPC company can generate large number of traffic for
your site. An efficient PPC agency will not only work on the search engines
but they will focus on lead generation and better Return On Investment.

9. Question : 8
 What other services do you offer?
Some Companies provide lot of other services like Social Media
Marketing, Email Marketing with Pay Per Click Services. You should
focus on the specialized companies who only manage the campaign
services and provide skilled services.

10. Question : 9
 What tools you use to manage the campaigns?
Ensure that the PPC company is using proper tool to manage your
campaign. Some companies use various bid management software which
are very difficult to understand. You can select the company which uses
simple tools like Excel and does the actual work with proper planning and
strategies.

11. Question : 10
 Can you give some examples of your track record where it can be proved
that you have saved client’s money ?
Examples of track records can prove the credibility of the company. Many
companies speak a lot of words about their activities but cannot provide
much details of examples or proofs. You may ask for detailed figures of
past records to get your doubts cleared.