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Know the rules but play your own game
1. Know the Rules But Play Your Own Game:
How Self-Branding and Entrepreneurial
Thinking Can Advance Your Career
Leadership Empowerment Institute
July 27, 2012
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5. “I‟m Not a Businessman;
I‟m a Business, Man!”
Writeyour business plan
Why should someone invest in you?
Know how to tell your story
6. The Basics
Have strong written and verbal
communications
Understand your Emotional Intelligence
Be self-aware and constantly seeking
improvement
Learn how to take feedback
READ:
7. Relationships
Relationships will outlast jobs, businesses, locations
and more
“To Serve is to Lead”
Help others fulfill their dreams
Mentor and share your life lessons
Seek out smart, creative, driven people and spend
as much time as possible with them
Get „a reputation‟… in a good way!
8. Passion
Discoverwhat you are passionate about
Make a plan to have a positive impact
Know what others are passionate about
and encourage them
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10. See the Possibilities
Job description vs. impact
Colleague vs. life-long friend
Caine‟s Arcade
11. Build YOUR Brand
Be an expert about something!
Twitter
Website
LinkedIn
Personal email
12. Rules I Live By…
If a venture capitalist or angel investor wants to give you
money – take it!
Never re-hire
Send handwritten thank you notes
Sign up for Google Alerts
Be concise and don‟t waste time – you won‟t get it
back!
Don‟t allow your job to define you!
Know your long-term goals and make sure what you are
doing today will matter
Every time you say yes to something you are saying no
to something else… be careful!
Know how to read financials but have a good
accountant
Have a lawyer write your contracts
Know your value!
13. 72 Hour Challenge
What will you do in the next 72 hours with
the information you have learned this
morning?
Keep/Lose/Change
Living Your Legend blogAlways be ready to make your 30 sec pitch and PRACTICE IT, REFINE IT….
Host your own focus groupAsk friends and colleagues for feedbackCall old colleagues for feedback – try to balance the good with the bad
Breakfast meet-upLunch brainstorming and ask others to submit topics for discussion or things that are keeping them up at nightStart a book club at work, with friends, etc.Handwritten notes – Thank you cards when I leave a position/companyInterns are now professors at universities, clients and sub-contractors
Be fiercely passionate about something – a cause, your family, self-improvement, Austin…How will your passion make a difference? Why will it matter?Experience at the optometrist – What are you passionate about? How do you spend your free time? SAILING…Be known as someone that makes dreams come true – example: New Year’s Eve ‘bucket list’
Watch Caine’s Arcade on Vimeo http://vimeo.com/40000072 Games are played on a field and with rulesArtists choose their ‘box’ with a canvas, building, etc.Architects have to work with a given space, building restrictions and more