1. HP Di gi t al
Li vi ng
Sol ut i on
Showcase
Alex CHANG
HP Malaysia 2008
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2. Our Target Audience
Primary:
 Modern, affluent urban, young families with HHI of RM 8K and above
 Individuals from ages 13 - 49 years old
 Decision-makers are the bread-winners of the family usually the father aged
between 35 – 49 years old
 They are working professionals in corporate firms
 Their children are usually aged between 8 – 19 years old
 Both parents and children are tech-savvy, know how to use the internet to
search for info, to download music, to play games, to upload photos and to
communicate with their friends and family
 Most of them own a laptop or computer at home or at work
Secondary:
 Corporate customers in Hospitality, Service MOE, Housing Development and
Interior Designing sectors whom would be in the market for such solutions from
HP
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3. Target Audience Mindset
“I am always busy either with work or one thing to
another and life actually passes me by while I am
planning for it. My wife is busy with household
matters and the children are busy growing up.
I want to be surrounded with my loved ones,
watch a movie with my wife or play games with
my children but I do not have enough time with
them. At times my job requires me to be away
from my family but I want to be in-touch with
them and I don’t want to miss a thing.
Sometimes I wish I could do everything and
be everywhere with just a snap of my fingers!
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4. Consum er Sol ut i on Showcase
el ement s
Gaming Digital Home
HiDEF gaming; Audio & Video Video, Audio, Photo,
Performance Gaming Interactive, Animation, internet
Online Gaming/MMORPG VoIP, Instant Messaging
Interactive Broadband
Multi Node (terminal)
Consumer
Solutions
Education
Outdoor & Mobile Touch Computing
Interactive, learning,
GPS
Internet
Portable
Smart handheld
Windows Mobile
Connectivity ; WiMAX, edge ;3G
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5. Di gi t al Hom Bl ue- pr i nt
e
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6. Campaign Big Idea
BE A HERO WITH HP…
Ordinary People, Extraordinary Powers.
Only with HP Digital Living Solutions.
Most of us have dreamt of being a superhero at some point in our lives.
It’s almost everyone’s secret fantasy to have special powers.
Through the revolutionary technology of HP Digital Living, the consumer can
now become the superhero they’ve always wanted to be. With HP, ordinary folk
can do “extraordinary things” through their newly acquired abilities, made
possible by the high-performance features of the HP Digital Products which
delivers the ‘Computer is Personal Again’ brand essence.
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26. Event
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27. Event Det ai l s
Event Dates : 23 – 27 October 2008
Venue : Ground Level, Highstreet, One Utama, New
Wing
Time : 10am – 9pm
Launch Date : 23 October 2008
Press Conference : 11.30am – 1.30pm on Launch Day
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28. Event Layout
Top Over vi ew
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29. Event Layout
Perspective View – Overview
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30. Event Layout
Per spect i ve Vi ew - Li vi ng
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31. Event Layout
Perspective View – SoHo
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32. Event Layout
Perspective View – Kitchen
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33. Event Layout
Perspective View – Sis’ room
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34. Event Layout
Perspective View – Bro’ room
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35. pi ct ur es
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44. Thank you
48© 2008 Hewlett-Packard Development Company, L.P. The © 2008 Hewlett-Packard Development Company, L.P. The information contained here in is subject to change without notice
information contained here in is subject to change without notice 48