Failures Of Yum Brands

Failures Of Yum Brands
Yum Brands have the strong domestic and international recognition of the brand. For instance, they have a wide–ranging of food industries such as
Pizza, Mexican and Chicken, and all of these are highly recognized brands in worldwide.
Yum brand products compared to competitor's products are exclusive and unprecedented.The company's fried chickens and other items, special, and
that is what makes it unique as, for instance, the secrets recipe that consists of secret herbs and spices the secret recipe have been very valuable for the
company.
Area of business expansion by the company as according to the facilities because of the diverse type of business. The company's strong brand value
facilitates customer recall and allows Yum Brands strengthen... Show more content on Helpwriting.net ...
For example, Yum! Brand's competitor McDonalds offers low fat and low calorie ham burgers and become the first FDA approved quick service
restaurant (QSR). So, Yum! Restaurants should emphasis more on inexpensive, healthy food options by opening new markets; expand their menu, and
customers who are looking healthier food.
Emerging markets: It provides an opportunity to gain market share when new powerhouse emerging as the country.Yum brand become the first
mover to open its first restaurant in Ulaanbaatar, Mongolia in 2013 as fast food companies such as Mcd and Starbucks does not operates at
Ulaanbaatar, Mongolia, so being a first mover in these new markets can prove to be most rewarding .Yum brand also are not emerge yet in Ethiopia
country and most of the countries at North Africa such as Mali, Libya, Algeria, Niger, Sudan, Eritrea and more.
Offering new products– Continue to innovate and offer new products to entice people to come in and try them out. For example, Fresin Fries is a
locally owned fast food outlet; it always creates a unique, innovative, entertaining menu that will differentiate from the rest of the
... Get more on HelpWriting.net ...

Marketing Taco Bell
INTRODUCTION
The company I have chosen to base my assignment on is Taco Bell. It is a leading Mexican style fast–food chain serving tacos, burritos, signature
quesadillas, Border BowlsВ®, nachos and other specialty items. Currently, Taco Bell serves more than 35million consumers each week in
approximately 5,600 restaurants in the United States of America. It is recognized as the best Mexican fast–food chains in the United States of America
(Yum! Brands, 2010). This fast–food chain plans on introducing its products in Malaysia.
MARKETING ANALYSIS (SWOT)
Strengths.
Strengths refer to core competencies and positive attributes that give Taco Bell an advantage in meeting the needs of its consumers. The strength of
Taco Bell is when it ... Show more content on Helpwriting.net ...
Threats. The threats include external factors that could put Taco Bell's business at risk. In Malaysia, the main threat rises from its competitor in the
same market which is McDonalds. Taco Bell needs to be constantly revising their prices and menus in order to keep up with McDonald's offers
(Fujinaka, 1996). Besides that, the new researches and the raised awareness among the publics about the harmful health impacts of fast food
consumption is a threat to Taco Bell's fast food menus. The ingredients such as sugar, oil and salt which are in the fast foods being offered, are thus
consumed in low proportions by the aware and educated consumers (Taco Bell,2010).
MARKETING SEGMENTATION In Malaysia, Taco Bell should cater to a well defined target market in order to market their product successfully.
The major bases for segmentation are geographic, demographic, psychographic and behavioral. The geographic positioning of any business is
important in the success of a business. In Malaysia, Taco bell should be located in the heart of urban areas such at Kuala Lumpur or Georgetown
where the population density is at its highest. Climate aspect of the location would not be an issue as the weather throughout Malaysia is considerably
fine. In demographic segmentation, Taco Bell as a fast–food outlet should target mainly to teenagers and small kids as they are the ones who are either

Analysis Of Don 't Blame The Eater
Is Greed actually not of a financial use rather than a emotional use. If so would employees who work at fast–food establishments or even major
corporate heads of these billion dollar fast–food chains allow their own children to indulge themselves in them, knowingly aware of the vast risks they
could embark on later in life due to their unhealthy choices? David Zinczenko brings up valid points on how fast–food is harmful to one's body in
"Don't Blame the Eater,". Zinczenko is able to effectively argue against the manipulation of the food industry by showing the reader that the
consumer is the victim while the food industry is the one to blame. His use of questioning, personal appeals, imagery, direct tone and colorful diction
results in a compelling case that supports his accusations of manipulation by the fast food industry. Zinczenko asks questions to support his arguments
and guide the reader to what he believes to be actually true. He starts off the essay using an analogy: is the case of children who sued McDonald's for
their obesity the same as the case of middle–aged men suing Porsche for their speeding tickets? (Paragraph 1). He points out the fallacy of the men
suing someone else for something that was their own fault (such as receiving a speeding ticket), but brings attention to children who shouldn't be
blamed for what society claims is their responsibility. The next question he asks relates to what fast–food restaurants would argue/rebuttal with;
"shouldn't we

Taco Bell
Global Operations
Taco Bell Case
TACO BELL CASE
1. Draw a diagram of the process using the format in Exhibit 7.3.
2. Consider a base case where a customer arrives every 40 seconds and the Customer Service Champion can handle 120 customers per hour. There are
two Food Champions, each capable of handling 100 orders per hour. How long should it take to be served by the restaurant (from the time a customer
enters the kiosk queue until her food is delivered)? Use queuing models to estimate this.
О»=Arrival Rate Ој=Service Rate
Based on M/M/1 Model
So, О»=360040=90 Customers per hour ОјS (Service Champion)= 120 Customers per hourОјF (Food Champion)= 200 Customers per hour
Now, we need to calculate Average Total Time... Show more content on Helpwriting.net ...
For the type of analysis done in this case what are the key assumptions? What would be the impact on this analysis if the assumptions ware not
true? Assumption| Impact if it was not true| Customer arrival pattern is Poisson| If the customers arriving at Taco Bell Did not fulfill the
assumption to be characterized as Poisson arrival pattern the above calculation would have been wrong and other more complex model would
need to be used in order to determine correct values.| There is unlimited space for the cars waiting in line| The number of cars waiting in line
would have to be no larger than the number of space available, so calculations carried out basing on M/M/1 Model would be unrealistic.| The two
services are independent| If this assumption is not met we would meet to use more sophisticated models to provide this analysis.| Service Champion
is never helping the Food Champions, even if a complicated order is placed.| As per case in reality Service Champion sometimes need to help Food
Champions so the time it takes to serve customers would increase.| Service pattern is exponential| If the service pattern were not exponential (i.e. it
was constant) we would need to use different Model to carry out the analysis. | 8. Could this type of analysis be used by other service type businesses?

Give example Similar

Taco Bell
Summary
Justification
1.0 Introduction
1.1 Definition of Marketing 1.2 Consumer Behaviour 1.3 Advertising 1.4 Distribution
2.0 Taco Bell Corp 2.1 History of Taco Bell Corp 2.2 Taco Bell Menus 2.3 Promotion 2.4 What kind of marketing strategies Taco Bell use 2.4.1 1996
"April Fool" 2.4.2 2013 "Cool Ranch"
3.0 Competitors 3.1 Del Taco 3.2 Taco Cabana
4.0 Data Analysis
5.0 Recommendation
6.0 References Abstract
This report is for the research that is based on the questions; ' ' What is Marketing? ' ' and ' ' How to Use Marketing Strategy to Make Product Success? '
'. Firstly, marketing will be defined and some kind of ... Show more content on Helpwriting.net ...
There are so many ways to advertise such as television advertising, radio advertising, billboard advertising, street advertising, online advertising, etc.
At the time of early 17th century, people only used images, visual devices and posters to advertise because advertising on television and newspaper
are not used to yet. In 1792, after the Pennsylvania Gazette was published by Benjamin Franklin in Philadelphia advertising on newspaper became
popular. In the 21th century, companies more focus on advertising by using a profession agencies and also nowadays, technology is very advancing so
companies can advertise by sending email and message to every smart phone.
(http://www.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Advertising/AdvertisingWhatIsIt.html) (http://www.designhistory.org
/Advertising_pages/FirstAd.html)
1.4 Distribution
Distribution is simply defined that deliver the product or services to the final user. Depend on product company use different method to distribute.
Distribution have two methods to use they are – direct method and indirect method. Firstly, direct method defines companies are selling the products
directly to the final consumer. Secondly, under the indirect method they have three categories. First of all retail is the sale of goods and services from
individuals or businesses to the end–user and wholesale is the

The Taco Bell Crisis
Here, Taco Bell had a customer that started a crisis for their organization, by saying that the hamburger meat used in the ingredient was not real meat.
Furthermore, the customer file a lawsuit against the organization. Here, when a crisis occur the first step is to convening with your crisis management
team. However, maybe only one team member is present at this crisis, it is their job to assess casualty. Once this done the terms member will contact
all other crisis member were they can meet to collaborate a plan for this crisis. If there are any human injury, this step in very important crisis team out
to the family member that has love one involved in this crisis. The organization should be the first one reach to the family this show that

Taco Bell
Taco Bell's Success
Did Taco Bell's success result from a top down or bottom–up approach to change? What situations drove this change, and what leadership approach did
John Martin use? What was the old (previous) leadership style and what was its limitation?
Taco Bell's success resulted from a top down approach to change.
Along with the new organizational structure came the job position of
Market Manager. Management added this new position to send a strong signal that they wanted different behavior. They wanted people to be broader
managers, good at managing P & L, to be decisive and to take ownership. The Market Managers had a lot of responsibility because management had
pushed down a large deal of decision making.
... Show more content on Helpwriting.net ...
The changes that John Martin implemented were incremental and continuous. Some of these changes included remodeling, new signage, drive through
windows, modern looking uniforms, and increased seating capacity. Martin also introduced new items to the menu like nachos, taco salad, and
Mexican pizza.
The level of management that was eliminated was the District
Manager position. District Managers basically watched over the shoulder of the Restaurant Manager making sure everything was alright.
Now the job of Market Managers (formerly District Managers) was to be a coach as well as being a business leader.
Before the changes implemented by John Martin the organizational table looked like this:
Vice President–General Manager (3)
Vice President–Operations (3)
Zone Director–Operations (13)
Area Managers (60)
District Managers (320)

Restaurant Managers (1,800)
Assistant Restaurant Managers (3,500)
After the changes made by John Martin the organizational table looked like this:
National Vice President–Operations
Zone Vice President–Operations
Market Manager
Restaurant General Manager
Assistant Restaurant General Manager
3) Did TB raise or lower food costs as part of its "customer value" strategy as a percentage of sales? What store operational changes were made to
improve sales volume

Taco Bell Company Essay
Taco Bell Company– Strategic Plan
Corporate Mission and Goals
Taco Bell was founded in 1951 by American Entrepreneur Glen Bell. Bell was the very first person to introduce Mexican food to the fast food
industry (1). He was born on September 3, 1923, in Lynwood, California and served in the Marine Corps during World War II and returned back to
California after his service (2). He then opened and sold his first take–out hot dog stand called Bell's Drive–In, by 1952 (2). During his travel Bell grew
a love for Mexican food and he began selling tacos from a side window starting at 19 cents (2).
Mexican tacos usually were soft and Bell came up with the crisp taco for fast food ease and proved to be successful. Bell partnered a restaurant and
opened three "Taco Tias" in the San Bernardino area (2). "Wanting to grow, Bell sold the restaurants, forming a new partnership that opened four El
Tacos (2)." Bell wanted to do business solo, so he sold the El Tacos to his partners and opened the firstTaco Bell in 1962 and franchised his business
starting in 1964 (2). Taco Bell has grown to become the nation's leading Mexican–style fast food restaurant chain and Bell eventually resigned as
Chairman of the Board in 1975 (2). In 178 Bell sold the food chain restaurant to PepsiCo, Inc (2). On January 17, 2010, in Rancho Santa Fe,
California, Bell passed away (1). The company continues to grow and expanding locally and internationally. ... Show more content on Helpwriting.net ...
They have kept the relevancy of the community and has outreached globally as well servicing areas such as Columbia, Cyprus, India, Philippines,
Spain, United Kingdom, Korea (3) Taco Bell is has a foundation and grants helping people in

The Quick Service Food Industry
Americans love efficiency, and they love to eat, thus, the reason for the quick service food industry (QSR). The restaurant industry has been slightly
unstable as the economy climbs out of recession, and families' slowly gain income to allow for a night to dine out. As a whole, the restaurant industry
– everything from full service to fast food – accounts for 47% of this year's food dollar share, while supermarkets claim the majority, accounting for
53%. Within the restaurant industry, fast food restaurants were the only sub industry to show positive guest traffic in the first quarter with a .8%
increase, as compared to 2013.
Because QSR is an oligarchy industry – a few companies dominate the market: McDonald's, Chick–fil–a, Burger ... Show more content on
Helpwriting.net ...
Of the companies that have experimented with this concept, they have found success in frequently changing the deals offered. Moreover, these deals
offered by the restaurants encourage the consumer to purchase more while at the store; same–store sales in fast food restaurants increased 1.6% in
January of 2014, and 3.2% by April. Still, the industry is experiencing pressure from lack of sales, and to counteract this, McDonalds' CEO, Donald
Thompson, and CFO, Peter Bensen, announced in April 2014 that the company will be cutting costs in factors of production, but no specifics were
released. Yum! Brand doesn't feel the heat with their worldwide sales growth of 4% in the 1st quarter of 2014; their brands include KFC,Taco Bell, and
Pizzahut. Other chains are searching for alternatives to expand their companies and increase profit. Panera Bread and Chipotle have ventured into the
catering industry, which at the fast food level has few competitors. They now offer their products in large quantities for events, and Chipotle even offers
a customizable option – no salsa on your burrito, no problem. Chipotle implemented this idea in January of 2013; as of May 2014 they've seen
comparable sales grow 13.4%. Some chains took an alternative approach to increase sales by selling branded goods; for example, Dunkin Donuts sells
their brand of coffee, as does Starbucks.
Many companies are still healing from the blow of the 2008 recession.

Taco Bell Research Paper
The Beginning of Taco Bell
In 1946, Taco Bell was founded by Glen Bell and he opened a hot dog stand in San Bernadino in California. He was 23 years old at this time. Just a
few years later, he opened Bell's Hamburgers and Hot Dogs in San Bernardino. The sauce he used in the hot dogs is the same sauce used in the tacos
he later created. While operating his new businesses, he noticed that a Mexican restaurant called Mitla Cafe was becoming famous for its hard–shelled
tacos. For two years, he dined at the Mitla Cafe very frequently in order to reverse–engineer their taco recipe. Throughout the years, he became very
good friends with the owners of Mitla Cafe and they showed him how to make the tacos. By 1952, Glen Bell opened up his own taco stand and called
it Taco–Mia.
More Taco Bells around the United States ... Show more content on Helpwriting.net ...
He sold his tacos for only nineteen cents! Bell sold all of his existing taco restaurants in 1962 and he opened up the first Taco Bell in Downey,
California with a franchise plan. By 1964, Bell sold his first franchise and there were 100 Taco Bells by 1967. The 100th restaurant was located at
400 South Brookhurst in Anaheim. Ever since then, Taco Bell has become famous all over the United States. By 1970, there were a total of 325 Taco
Bell restaurants. In 1975, Bell resigned as Chairman of the Board and he sold 868 Taco Bell restaurants to Pepsico Inc. and became PepsiCo

Taco Bell Dna
Introduction
Finding DNA in a tissue is very essential for any experiment anyone can do. Looking for a certain species can help identify dead bodies, animal type,
and also the source of meat used in foods you eat According to United States Government Accountability Office 48 million people become sick from
things you put and cook in food (United States Government Accountability Office 2013, pg. 3) For example, Taco Bell has used horsemeat in their
foods for years and this experiment proved it. According to O'Rourke taco bell has been using meat that is lower than dog food (O'Rourke 2011, pg. 1).
According to Kallupurackal, Kausel, Sulzer, Voegeli, and Kratzer extraction is very important in forensic studies for casework samples that they...
Show more content on Helpwriting.net ...
It is the result of the cycle sequence reaction and cleans up. When the computer is ran each base pair (A, G, T, C) is represented by a color. Another
letter will appear on the eletropherogram called N this happen when the computer can't decide which base pair it is. (source) Many scientist used this
not only is it a great source to use but it helps up learn about all kinds of species and were they come from. According to Picou, Kheterpal, Gilman
using eletropherogram to find out things about Alzheimer's Disease (Picou, Kheterpal, Gilman 2012, pg.2). The National Center of Biotechnology
Information (NCBI) uses eletropherogram to provide genetic information. The NCBI also provides a GeneBank a public available DNA sequence which
contains over 65 billion and 200,0000 species. However using those DNA sequences and putting them into a Basic Local Alignment Search Tool
(BLAST) a program that explores all the available sequence databases of DNA. Once is goes through that BLAST there is a laser that will read it
and there are different lengths. The different lengths if there is enough fragments a peak will come up. Then many peaks will be seen which
represents your base pairs. A good peak will have very distinct peaks but a bad peak will be overlapping each other and low wavy peaks or have
many N's. Once you Once the BLAST in ran you will receive an Expected value (E) and it should be very low. The E represents the background
noise that exists for matches between sequences. A query length will come up which is the number of base pairs in your sequence. Then an accession
number will appear and a scientific name will come up which you can find a common name by searching it on the

Outsourcing Case Study: Moe's Southwest Grill
The suppliers to our company will be mostly ingredients based when we chose to build our own factory, but as a smaller start up company it will
make the most sense to outsource the actual mixing of ingredients to large suppliers who can then distribute. Outsourcing in some cases can cut
costs, so as time goes on we may not even want to open our own plant depending on pricing and the rising input costs we talked about earlier. To
distribute to large restaurants we would want to match with a supplier who could provide them with IBC's or intermediate bulk containers. These
IBC's will allow our restaurants to purchase large bulk orders to hold, and refill the store supplies when need be. With our hope, Tasty Paste will be
used on every order;... Show more content on Helpwriting.net ...
They describe their product as "an edible adhesive that comes in flavors such as salsa, guacamole, and sour cream; and in heat intensities from mild to
hot. It is easily applied to any tortilla and adds flavor to the burrito in order to seal the meal." Burrito Tape, similar to our product and Burrito Glue,
promises to hold the contents of your Burrito safely to avoid spillage and maximize your meal. Burrito Tape was founded on Facebook in 2013
and has over 200 likes, however I cannot find a website with the tape for sale, or any further information about their founder/creation. I have seen
two names connected to the tape, the first being David Malki, however no contact information is listed on his behalf. The second contact I have
seen is Adam Philip Schreiner, I found his contact through a list of patents. There was a patent filed and approved for a Burrito Tape back in 2009,
which leads me to believe that the most recent Facebook version had to be shut down due to that already existing patent. There have been no posts
since 2013 on the Facebook page, and no reviews within the last two years as well. These competitors seemed to have identified the market before we
have, but were unable to harness it in a way we believe we

Taco Bell Research Paper
The founder of Taco Bell is called Glen William Bell. The name of Taco Bell is name after its founder. He births on 3 September 1923 and he born in
Los Angeles County California, USA. In 1946 when Glen Bell was 23, he operated a one–man hamburger and hot dog stand which he called Bell's
Drive–In at San Bernardino, California. In 1952, he opens a stand that sell tacos under the name of Taco–Tia. In few years later, Glen Bell and partner
open three Taco Tia outlets in San Bernardino. Soon, Bell's tacos were outselling his hamburgers. His partner refused his opinion because Bell wanted
to expand Taco–Tia to Los Angeles. Then, Bell sold out his interest in Taco Tia. After that, he launched another chain called EI Taco with his new
partners. The

SWOT Analysis Of Taco Bell
Extended Essay
Business and Management
Research Question
To what extent can marketing help Taco Bell increase it's sales in the future?
Candidate name: Utsav Shah
IB candidate number:
School name: Singapore international School
School number:
Advisor: Riad Roojoa
Word Count:
Table of content:
1.Abstract
2.Introduction
3.Methodology
4.Theory Used
5.Body
a)Background
b)Marketing
c)SWOT Analysis
d)

Introduction
This extended essay will talk about taco bell and answer the research question "To what extent can branding help Taco Bell increase its sales in the
near future?" Taco bell after taking a hit on its reputation in 2011 due to the beef lawsuit1 managed to recover and become the second most profitable
brand2 in the United States. Just like other subsidiaries under YUM!, Taco Bell expanded into the Indian Market serving Mexican food with Indian
flavor. With the growing food industry in India it is likely that Taco Bell... Show more content on Helpwriting.net ...
Three in Bangalore, three in Mumbai and one in Delhi. One of the stores in Mumbai is located in a food court which increase the competition for
Taco Bell especially by McDonalds and Burger King. When Taco Bell entered the Indian market, all the crowd in the mall used to line up outside
Taco Bell, Oberoi Mall until Burger King opened up right next to it. If Taco Bell want to increase its sales they should consider relocating its store to
an area with high youth population, for example; around school or colleges. This will allow them to reach out their targeted customers easily and will
further increase sales. Taco Bell had aimed to expand further into the Indian market by opening more outlets around the nation, this would definitely
allow them to increase sales but Taco Bell will have to ensure they know their market well. The outlet will not perform if the location is in an area
where there is not much craze for Mexican

Case Analysis Of Yuum Brands
OVERALL MARKET PROSPECTS AND COMPETITION
Yum! Brands, Inc. reported annual earnings of 3.09 per share in 2014. The company expects at least growth of 20% on the EPS in years to come. Yum
Brand operations in International business made performance improvement by increases the sales by 14% and 24% unit growth
Yum! has vigorously expanding into foreign countries in the past five years.Yum! Brandsare making substantial investments and committed to its path
of growth in its various strategies, even with such heavy competition
Cost Leadership – Yum! Has lot of very well–developed supply lines and place a relatively inexpensive material. Furthermore, their suppliers can easily
substitutable. This flexibility in the supply chain, serving a variety ... Show more content on Helpwriting.net ...
The consumer discretionary sector is sensitive to pricing changes in commodities prices. Over the past 20 years, the prices of chicken have more than
doubled, posing a risk from the cost side of Yum! Brands. If these price hikes continue, Yum would face a challenge because its cost might be rising
higher than it can raise prices to consumers because of the competitive nature of the industry.
Oversaturation in certain markets: In the United States alone there is at least one McDonald's in every town along with another 2 –3 rival competitors.
That is not even taking into consideration the other competition present. For example, a supermarket, grocery store, convenience store, local deli's,
even home cooking, all represent more competition which means more competition for market share.
To overcome these issues, YumBrand must focus more on product technology or research and developments which will make a real difference in the
products they offers other than chickens in order to maintain strong relationships with valuable customers and look for a cheaper chicken supplier
without affecting the quality. Overall, Yum Brand is strong enough to deal with these

Commercial on T.V.: Ronald McDonald Likes Taco Bell
I do not often pay attention to commercials on the television but recently one caught my eye advertising Taco Bell's new breakfast menu. The
commercial consisted of several gentlemen stating their names, all named Ronald McDonald, eating some of the products, and stating that they like
Taco Bell's breakfast items. All the gentlemen in the commercial participated in a focus group where they got to try the product first before giving
their opinion. It was kind of like getting word of mouth advertising the way the commercial was set up. I found it amusing because Ronald McDonald
is the name of the mascot of McDonalds which is in competition with Taco Bell. This was a marketing concept not an accident and it is pretty clever.
The first P of marketing is product, or in this case service, the commercial was about Taco Bell'sbreakfast service. The service is about giving people
another fast food breakfast option. Taco Bell offers some novel concepts and familiar favorites to typical fast food breakfast options. I do not feel
that there is a specific demographic or group of people that the service is for. I think it is just for the general public. It's a convenience service where
they offer breakfast food fast that is easy to eat. If I had to choose a target consumer group for the service it would be people that already eat fast food
breakfast elsewhere. As far as promotions go the television advertisement was effective in getting my attention. However this commercial was more

The Importance Of Food In My Life And My Family Life
Food it is something that we need to survive, it is essential for us as a species to grow and be healthy. Some people see food as something that they
need to live, but some people see it as something more than something that we need to do. I am person who loves food. Food has been a huge part of
my life and my family life. Food is not just something that tastes good, it gives me memories of when me and my dad when to go get ice cream or
what we were eating for Thanksgiving. I am going to be talking about food and how it affects me in my life. First I am going to talk about how I feel
about food and how important it is for me. Then I will discuss what role food plays in my life and what food I eat. Food is ingrained in are daily
culture, we see food everywhere on billboards on TV we even see it on are phones. I believe that food is such a daily occurrence in our life that we
forget how much we actually eat and see it and talk about it. I personally love to eat food. Eating food is one of those experiences that cannot mimic
by doing something else. I consume all sorts of food from fast food to high–end restaurants. Food it isn't just the physical object, every single dish of
food has a story behind that dish. When I was a kid my mother and I went to Lowe's to get a birthday present for my dad. As I walked into the store
I thought we were getting him a new tool. But I ended up finding out we got him this grilled call an Weber. When it came time for birthday he opened
it and immediately set up. He put charcoal on the bottom of the Weber on the sides and then put lighter fluid on the charcoal and lit it on fire. Then he
waited till the charcoal started the smolder and put mesquite wood chips on the charcoal creating this smoke that smelled amazing. Then the best
part he laid a full rack of season ribs, as he laid it on the grill you could hear the meat simmer and start to smell the meat cooking. After waiting for
seems like an eternity I finally got to partake of the ribs. This was the first time I ever ate ribs, it was something I never tasted before my life it was so
good. This is just one story out of hundreds of mine that involves food. Everyone has a story about food. Now sadly

Taco Bell
The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and
they can't to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the
firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth,
inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the
society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media
(public) and in... Show more content on Helpwriting.net ...
To remain competitive a company must consider who their biggest competitors are while considering its own size and position in the industry. The
company should develop a strategic advantage over their competitors' (http://en.wikipedia.org/wiki/Marketing_environment)
So, Yum! Brands must know the competitors of theTaco Bell in Malaysia market that offer the similar product that satisfy the same needs and wants
of the customer. The Yum! Brands should produce more valuable product for the Taco Bell to winning the customer over the competitor in Malaysia
market. The competitor in Malaysia that satisfy the same needs and wants of customer such as KFC, McDonald, Pizza Hut, Burger King and many
more. Yum! Brands must to identify all the weakness of their competitors in Malaysia market such as the weakness in their foods, services, packaging
and many more. So, Yum! Brands must develop the strategies that is everything in the competitors goods and services in Malaysia can't to provide to
the customer, Taco Bell can provide it. What they can't and haven't prepare, Taco Bell can and will have prepared. Taco Bell must know all the
marketing strategy that have been use by the competitors, especially the promotional method that they use to market their product. Taco Bell must
follow up all the marketing strategy and make some differences

Taco Bell Commercials
The program that I viewed was Kids Junior Chopped on Food Network. It is considered to be American reality based cooking television game show
that has junior kids competing for an end prize. In the short little breaks that are given for commercials to be shown, there was over 6 different
commercials and they all happened one right after the other. I have never been really fully conscious as to how quick and short commercials really are,
but after viewing this 30 minute show it was brought to my attention that commercials can't be too long because they need to be able to hold your
attention and in the short span of time it needs to be something that will catch a viewer's eye. Although, often times there are commercials that we just
want to end... Show more content on Helpwriting.net ...
The Taco Bell commercial had a little bit of humor, but at the same time serious in the sense of the food tasting so good. Honda was more
informing people of the best model of a brand of their car. Luden's cough drop was again informing people, as well as, a dramatic effect in the sense
of someone acting ill. Glad commercial was more of showing compassion for the product. The Blue Wilderness was informing people of their
wonderful product and showing compassion towards keeping dogs healthy. Eos also had compassion because it wanted people to feel the sense of
relief after using it. Lastly, Volkswagen was more informational and wanted people to see the wonderful product that they are trying to

Swot Analysis : Chipotle, Chipotle
Chipotle! Chipotle is one of most amazing companies I have come across in a long time. They have very unique methods that set them apart from
their competition. Which is a big reason I chose them to evaluate because they are very good company, but they are having some issues getting back
on track after they had a big e–coli outbreak in 2016. I will discuss the impact this is having on the economy and why chipotle needs to get back on
track. I also will discuss how they can go about this and make a big change for the better.
First, here is some history about the company. Chipotle was founded by Steve Ells in July 1993, Chipotle had 16 restaurants (all in Colorado) when
McDonald 's Corporation became a major investor in 1998. By the time McDonald 's fully divested itself from Chipotle in 2006, [15] the chain had
grown to over 500 locations. The model they have on their page about chipotle and how it started was stated; "When Chipotle opened its first
restaurant in 1993, the idea was simple: show that food served fast didn 't have to be a "fast–food" experience. "Using high–quality raw ingredients,
classic cooking techniques, and distinctive interior design, we brought features from the realm of fine dining to the world of quick–service
restaurants." (Chipotle, 2004). There motto from the beginning got them a lot of press, they were making a lot of money just selling burritos, salad,
and burrtitos bowls.
However, things did start to go bad and now they are facing this big

Taco Bell : A Hot Dog Stand Called Bell
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell 's Drive–In in San Bernardino, California[3] in 1946 when he was 23
years old. In 1950, he opened Bell 's Hamburgers and Hot Dogs in San Bernardino 's West Side barrio. According to Gustavo Arellano, author of Taco
USA: How Mexican Food Conquered America, Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the
street, which attracted a dedicated customer base for its hard–shelled tacos.[4][5] Bell began eating there regularly, attempting to reverse–engineer the
recipe, and eventually won the confidence of the proprietors such that they allowed him to see how the tacos and other foods were prepared.[4][5] In late
... Show more content on Helpwriting.net ...
Taco Bell began co–branding with KFC in 1995, when the first such co–brand opened in Clayton, North Carolina.[10] The chain has since co–branded
with Pizza Hut[11] and Long John Silver 's as well.
In 1997, PepsiCo experimented with a new "fresh grill" concept, opening at least one Border Bell restaurant in Mountain View, California on El
Camino Real (SR 82). In addition to a subset of the regular Taco Bell menu, Border Bell offered Mexican–inspired items like those available from
Chevys Fresh Mex restaurants (then owned by PepsiCo), such as Chevys signature sweet corn tamalito pudding and a fresh salsa bar.[12] Close to the
time that PepsiCo spun off its restaurant business in 1997, the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant,
which was still open in 2012.
Taco Bell created U.S. Taco Co. in 2014. The menu will consist of tacos with American fillings, and will not sell food sold in Taco Bell restaurants
such as burritos.[needs update] It was launched in Huntington Beach, California in August 2014.[13]
In March 2016, Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack (software) designed to be
able to take orders of select menu items from their local taco bell location and have the orders delivered. Taco bell plans to have a wider

Taco Bell Essay
Taco Bell is a popular restaurant famous for their mexican food that consists of tacos, burriotos and nachos. Like many restaurants they must remain
competive and be able to provide something different in order to be successful. This is why many resturants may sell similar items but their
ingreidents who secret ingriendents they like to refer to are unknown. This is called a secret ingreindent because if others knew how to create the
same product then the business will not progress. However there are times when a companies secret must be shared such as when a company is
passed down to a family member, a partnership occurs between another business, the recipe is sold to someone else or in Taco Bell case a crises occurs.
It happened when a angry

Business Letter To Taco Bell
Hello. I am a student at a high school in Ohio. Recently, our teacher gave us an assignment of writing a business letter to a food company that makes
a product we really enjoy eating or drinking. I immediately thought of you Taco Bell. Whether it be eating you 12 box of tacos to eat your cinnamon
bites, I happily enjoy eating your food makes my day. Having been around you a lot in my life, i've grown to love more and more of your food. When
taking a nice big bite out of your Volcano Nachos or having the cheese sauce hit my lip of all your nachos my taste buds go wild. To have eaten atTaco
Bell many times before you have easily became my favorite fast food place. And that is why I wanted to write to you.
I first went to Taco Bell in

Taco Bell Crisis Essay
Here, Taco Bell had a customer that started a crisis for their organization, by saying that the hamburger meat used in the ingredient was not real meat.
Furthermore, the customer file a lawsuit against the organization. Here, when a crisis occur the first step is to convening with your crisis management
team. However, maybe only one team member is present at this crisis, it is their job to assess casualty. Once this done the terms member will contact
all other crisis member were they can meet to collaborate a plan for this crisis. If there are any human injury, this step in very important crisis team out
to the family member that has love one involved in this crisis. The organization should be the first one reach to the family this show that... Show more
content on Helpwriting.net ...
"Creed said the company's beef content information was on their website prior to the filing of the lawsuit. Creed would not let on whether the lawsuit
effective any of the sale to the company business."By Aaron Smith, staff writer January 28, 2011: 2:13 PM ET. http://money.cnn.com/2011/01/28/news
/companies/taco_bell_beef/index.htm.Here. Taco Bell crisis management to handle this crisis successful by launch vital information in their
advertising campaign to fight back again the false claims of their beef product. The first step was very smart by cutting out some of the new media. By
launching editions of the crisis at Wall Street Journal, USA today and with the New York Time and other. They did not stop here, the organization put a
ads on social media also to set the record straight concerning their beef product the taco. Consequently, in launch this type of campaign the organization
did care about the cost to save their company respect and reputation.

Taco Bell Controversy
I huffed and puffed as I arrived at the Taco Bell counter and ordered the Triple Bacon Double Cheesy...Taco...Delight. I looked at the boy's hand
being held out as if he was waiting for something, then my brain clicked...the money, I mean of course the money! "Um I'm sorry but I kind of
forgot my money." I mumbled "Ok listen ma'am I know you forgot your money but it would take A LOT to get a free Taco!" Earlier that day... My
stomach grumbled so loudly it was probably louder than one hundred babies. I couldn't concentrate on my one thousand word essay because I was so
hungry. It was calling for a Triple Bacon Double Cheesy taco! I shuffled out the door, I was in so much pain my stomach was killing me! I was
walking down the street until

Disadvantages Of Mcdonaldization
McDonaldization has traveled over various types of demographics, it has developed from not only a restaurant based business but now you see
McDonaldization in the workplace, dieting, education institutions, healthcare, politics; it is everywhere. The undeniable success of
McDonald's world renowned business (rationalization) example has thus been embraced by countless businesses and lives all over the world.
Taking elements of Max Weber's earlier works, George Ritzer takes it a bit further and coined the term McDonaldization, even though it goes back to
Henry Ford's era, and his use of an assembly line, it is still very useful in society today. McDonalds exudes the process of replacing logical formal
rules with more traditional efficient ways ... Show more content on Helpwriting.net ...
All of his concepts are beneficial to society to some extent, but with the good always comes the bad. There are a few disadvantages of
McDonaldization, such as the realization that you are doing all the work, not the "worker" but you. You will also spend more of your time doing
for yourself versus having the worker to actually do it; you waste your time in the end. Then the sense of actual personal interaction you would
normally experience with a worker is lost. Just because something comes fast and easy does not always mean it is good for you. For example, fast
food, even though it is at your fingertips whenever you would like it, you Taylor Morrison
Sociology 4344 Section 04
Spring 2015
Dr. Jason Konefal actually may experience long lines in the drive–thru because it is such a hot commodity, plus fast food is generally very unhealthy
for you.
Work being performed by the actual customer is rationalization. The demand for

The Issue Of America 's Public Schooling
As America charts its course into the twenty–first century, we as a people are faced with a new array of challenges unique to this great nation. Should
we put a man on Mars, or build colonies on the Moon? Should we attempt to solve world hunger, or instead focus our efforts on finding cures for
cancer, AIDS, and cerebral palsy? Should we preemptively murder the entire cast of Jersey Shore before their final season, or let our ordained
punishment for abusing the term "bro" run its natural course and pray for forgiveness? All pressing questions, to be sure, and all worthy of
consideration. But as a concerned American citizen and future Supreme Emperor of the World, I feel that there is no more compelling crisis currently
facing this nation... Show more content on Helpwriting.net ...
Alright, now that I've thoroughly confused any listeners that may have managed to stick with me up to the Batman metaphor, allow me to put forth a
modest proposal of my own that will finally bring a peaceful resolution to this current crisis. This breathtakingly ingenious idea came to me after
watching a report on the drug wars in Mexico, and the thought occurred to me that surely there could be a better use for all that confiscated marijuana.
I was correct; and don't call me Shirley. Operation 420, as I have taken to calling it, will consist of two phases: a launch phase, and a containment
phase, with the objectives being a peaceful halting and dismantling of Iran's nuclear program and the pacification of that region for years to come.
The launch phase will begin with the acquisition and manufacturing of a plethora of specialized incendiary bombs. These bombs will consist of a
small explosive charge to break open the casing and ignite the contents: weed. Lots of weed. On a predetermined date, most likely during the month
of Ramadan, as the primarily Islamic population of Iran will already be fasting and thus predisposed to the onset of the infamous "munchies", a strike
force of aircraft will launch from the Persian Gulf and, flying in the shape of Porky the Pig so as to scare away any Iranian interceptors, release their

Taco Bell Lawsuit
In a review of the Taco Bell lawsuit, the information presented indicates that a lawsuit was filed against the company by a disgruntled customer in
2011, questioning the quantity of beef in their products. The claims of the lawsuit were that there was "more filler than beef" (Crandall, Parnell, &
Spillan, 2013) in the company's taco meat product. As a result, Taco Bell in January 2011 met with their crisis management team and devised a media
campaign acknowledging the issuance of the lawsuit filed against the company. This campaign included print as well as social media ads
acknowledging the issuance of the lawsuit against the company. In the Newsprint ads which were posted in national carriers, the company thanks,
those responsible for filing

Yum : The World's Largest Fast Food Company
YUM operates over 39,000 fast food locations under their 3 main brands: KFC, Pizza Hut, and Taco Bell. YUM has grown to be the world's largest
fast food company, based on the number of operating locations (Interfax, 2013). YUM maintains a competitive brand by strategically looking for
opportunities outside of the US. YUM has continued to grow globally, with over 50% of its income coming from outside of the US (Company, n.d.). In
2015, YUM opened 2,365 new restaurants around the world and this year they expect to better that number slightly. This equates to roughly 6 new
stores daily. They have utilized franchise locations to fuel continued growth, while minimizing a portion of the overall risk. YUM has experienced
tremendous success in China with KFC and Pizza Hut. In 2015, YUM decided to spin off their Chinese division and create YUM China. The move is
intended to allow the individual management teams to focus on their respective businesses, which operate in separate areas of the industry life cycle.
YUM has not only expanded into China, but India, Africa, and Russia as well.
YUM's aggressive plan to exploit new potential markets as the US fast food industry is in a mature phase of its life cycle has paid off well for the
company. That does not mean that YUM does not recognize the importance of strong brand recognition in the US. YUM has worked to evolve their
menus to meet the US consumers changing habits. The Taco Bell brand has been focused on reinventing itself in the

Taco Bell Case
TACO BELL– CASE Study
1) Did Taco Bell's success result from a top down or bottom–up approach to change? What situations drove this change, and what leadership approach
did John Martin use? What was the old (previous) leadership style and what was its limitation?
Taco Bell's success resulted from a top down approach to change. Along with the new organizational structure came the job position of Market Manager.
Management added this new position to send a strong signal that they wanted different behavior. They wanted people to be broader managers, good
at managing P & L, to be decisive and to take ownership. The Market Managers had a lot of responsibility because management had pushed down a
large deal of decision ... Show more content on Helpwriting.net ...
Taco Bell changed the look of their facility. They gave the store a modernized look and added playgrounds and larger facilities. Expensive marketing
campaigns were also used to bring customers into the restaurants.
In order to make the food faster, they cut back on a lot of time by having ingredients ready when they were needed. This would make the customers
happier, and would bring in more sales.
To bring people into the restaurants, they added new items to the menu including Nachos, Nachos del Grande, Taco Salad, and Mexican Pizza, Double
Beef Burrito Supreme, Seafood Salad and Soft–Shell Tacos.
4) Identify at least 5 key strategies mentioned in the case, which contributed to TB's success using a framework of Structure, Technology, and People
for your response.
Structure–
The structure of the company changed when TB eliminated several middle management layers within the organization. The District Manager position
was eliminated. The position of Restaurant General Manager is similar to the District Manager but was now a coach as well as being a business leader.
This position would allow the managers to be broader with their management.
The span of control for Market Managers changed while the major changes were happening. In 1990, it doubled from six to twelve restaurants for one
Market

Mcdonald 's The Biggest Chain Of Fast Food Restaurants
McDonald's is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD
Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald's is operating in Informal
Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales
of the company dropped by 1% and operating income decreased by 4% (MCD Annual Report 2014 , 2015). McDonald's brand image was negatively
reported for unhealthy food and obesity among its consumers. McDonald's is taking initiatives to improvise its menu, quality of food and the source of
it. In a way, the company is also targeting different market segments and consumer age groups by ads and promotions and creating an emotional
bonding with the brand (Blakely, 2012) (Dhaliwal, 2015).
McDonald's current market share is valued at $121.17 as of 06/02/16. Since the company is operating in the informal eating out (IEO) segment, it can
have short or long term impact of high emerging competition from new restaurants and from traditional and non–traditional markets such as coffee
shops, convenience stores, etc. Some of the major competitors of McDonald 's are Dominos, Burger King, Yum Brands Inc., Chipotle Mexican Grill
Inc., Wendy's, Subway and Taco Bell (© Copyright 2016 Morningstar, Inc., 2016).
Opportunities and Threats
Opportunities
–Growing foodservice

Taco Bell Case Study 2-2 Essay
Confidential Memorandum
Date: Friday September 15, 2000
To: Ms. Laurie Gannon, Public Relations Director of Taco Bell Corporation
Copy: Taco Bell Corporation Senior Executives and Legal Dept.
From: Dean Hegwood, V.P. Risk Management
Subject: Unfavorable Media Exposure within 48 hours
Taco Bell Corporation's Director of Public Relations has in the last few hours received a phone call from the company's Government Relations Team.
The Government Relations Team has learned that a special interest group known as "Friends of the Earth" will be releasing information on Monday
September 18, 2000 to the Washington Post. This press release will be implicating the Taco Bell labeled taco shells which are manufactured,
distributed, and sold by ... Show more content on Helpwriting.net ...
* Today, September 15, 2000, Taco Bell Corporation notified about upcoming press release related to Kraft Foods product labeled Taco Bell Originals
containing StarLink.
Discussion
When the Washington Post releases the finding from "Friends of the Earth" that Kraft Foods product labeled Taco Bell Originals taco shells contain
"Cry9c" known as StarLink, Taco Bell Corporation will face a public perception that Taco Bell restaurants are serving or selling tintedfood products.
Less than one year ago (November 1999) Taco Bell Corporation lost some public confidence due to the E–coli outbreak from tainted ground meat. Our
response during the November 1999 outbreak should be duplicated to assist with the public perception related to tainted products. While the
restaurant products are separate from the home products, they will be linked by our Taco Bell branding. Our use of media outlets, phone banks, and
websites should be used. Our legal team will need to begin its preliminary research into the subject for reports and recommendations before the press
release. Senior executives from Kraft Foods are being contacted to begin planning a united response to the upcoming press

Taco Bell Analysis
You know that moment someone says "Let's go get Burger King!"
Yeah, me neither. If you don't like Taco Bell, you're wrong. From Cinnabon delights to ooey
–gooey cheesy bites; Taco Bell has it all. (And I'm not
talking about just their food!) Here are four reasons why Taco Bell can replace your significant other.
#1: Free Tacos? I think yes.
According to spaceref article, "Free Tacos for U.S. If Mir Hits Floating Taco Bell Ocean Target" The author states, "Taco Bell is offering a free taco to
everyone in the United States if the core of the Mir space station hits a floating Taco Bell target placed in the South Pacific." In March 2001 Taco
Bell painted their logo in the middle of the 40x40 foot flotation device, surrounded by target rings and 'Free Taco Here' painted in big purple letters.
If the Mir would have hit the target, coupon distribution, redemption and offer details would have been made available to consumers on the Taco
Bell Web site. Taco Bell has purchased an insurance policy to cover the anticipated cost of the free taco redemption if the core of Mir would have hit
the target. Sadly the Mir landed off course near Chile and America was devastated.
If your significant other wouldn't offer everyone in America a free taco then who else will? (Totally not Taco Bell...)
#2: You can get married at the Las Vegas Taco Bell location!
Yes, you read that right. Starting August 7th, 2017, The Taco Bell location in las vegas is saying 'I do' to any willing lovers.

Globalization Of Mcdonaldization
McDonalds is a fast food company that was founded in the 1940's. In McDonalds short existence it has revolutionized not only the fast food
industry, but the way in which business is conducted world wide. What the McDonald brothers and then Ray Kroc set out to accomplish was a
business model that standardized all aspects of operation, in order to make expansion effortless. So great their power of growth that McDonalds now
has over 31 thousand stores in over 118 countries. So iconic that the average US school child can recognize Ronald McDonald. Ritzer describes
McDonaldization as "...the process by which the principles of the fast–food restaurant are coming to dominate more and more sectors of American
society as well as of the rest of the world" (Ritzer, 1993:1). This penetration by the ideal of "McDonaldization" can be seen in our school system.
School systems are moving towards producing graduates, as apposed to imparting knowledge. Currently in the US we have over 13,000 McDonalds,
and according to Ritzer the US only contains half of the worlds McDonalds (Ritzer, 2013:287). These figures show that globally we are moving
towards producing for consumers, standardized products. McDonald's has become a company that incorporated economics, psychology and sociology
in its business plan to dominate the world of fast food. One in which many other enterprises try to emulate. American culture has gained from the
advent of "McDonaldization". We have gained access to a larger supply of goods at competitive cost. We have gained safety from increased
standardization. However, the American culture has suffered negatives from "McDonaldization". The process of Mcdonaldization extracts all that is
unique about the different cultures of the world, and creates a homogenized world with the sole goal of creating a consumer society. In this paper what
the world has lost through Mcdonaldization in contrast to what it has gained will be discussed. Also the dangers of creating a consumer society.
Negatives to "McDonaldization" While eating at McDonalds it may feel as if we are surrounded with countless choices, but in fact through the
process of "McDonaldization" many of these choices are made for us. McDonalds in effort to

Taco Bell Literature Comparison Essay
Introduction
Taco Bell, a United States fast–food franchise, is expanding to other parts of the world. In 2011, Taco Bell introduced its Mexican–inspired cuisine to
India by opening its first restaurant in Bangalore. U.S. Taco Bell restaurants are known for their on–the–go, quick food experience. In contrast, Taco
Bell restaurants in India are a sit–down, dining experience (Tandon, 2016). As the franchise opened more locations in India, Taco Bell also created an
Indian version of the Taco Bell website. When comparing these two websites, there are apparent cultural differences between the sites' layout and
content. This report will explore these differences and compare the two Taco Bell websites based on three of Hofstede's cultural dimensions:
individualism, indulgence, and uncertainty avoidance. Examining Hofstede's current cultural comparisons of the U.S. and India (Shah, 2013), we
hypothesize that the U.S. Taco Bell website will rank higher than its Indian counterpart in individualism and indulgence. For uncertainty avoidance, we
believe that they will have similar results. This report will discuss the literature review of these cultural dimensions, the methods that are used to
evaluate these cultural dimensions, the results of applying these methods on these two Taco Bell websites, discussion of these result findings, a
conclusion, and recommendations for both the U.S. and Indian Taco Bell websites. Literature Review
The three cultural principles this report will

Taco Bell Persuasive Essay
Taco Bell is often seen as the inferior of the fast food restaurants. Although the chain might not be as large as your favorite Mcdonald's, or other fast
food restaurants, I'll give you some reasons why it should be your favorite and why not to despise Taco Bell. Although many people frown upon Taco
Bell, there are many reasons why Taco Bell should be appreciated more. Taco Bell is beneficial to the members of society and beyond. Three of these
reasons the fast food restaurant creates jobs, helps the community, and provides a cheap and quality alternative to traditional fast food restaurants. Yes,
Taco Bell is a company. Yes, Taco Bell is a large fast food chain, Yes, Taco Bell provides jobs. Some
high school students need to work in order to
support their family and their lifestyle, while others do it to buy luxuries. Either way, Taco Bell can provide them a job. This job can support them
into their senior years of high school, and can be very beneficial for them. This job provides work experience, teaches core attributes needed to
succeed in life, and also shows the teens a sense of what money is worth so hopefully, in the future, they will monitor their spending because they know
what it takes to earn that kind of money. From high school students, to older men/women, Taco Bell can help the community by... Show more content
on Helpwriting.net ...
Prior to opening, Taco Bell requires the franchisees and operators to be in training for at least 8 weeks. This almost guarantees that when the Taco Bell
opens, things will be up and running smoothly very quickly for the satisfaction of the customer. Taco Bell also holds regional meetings to keep
restaurants in check and make sure everything's running smooth. They also makes periodic nation brand calls because they believe in "staying in
touch". This shows the level of professionalism is high and due to the professionalism being high, it directly relates to the quality the customer

Taco Bell Case
1.There has always been a suspicion that Taco Bell and other fast food restaurant are using more fillers than actual meat in their products. Prior to
the "Thank You for Suing Us" ad Taco Bell's responses to their criticism was minimal. Once Taco Bell got sued they had to step up their game
because the media was making this a huge ordeal and Taco Bell was at risk of losing customers and their credibility. 2.Taco Bell Is hoping to prove to
the public that they provide their customers with quality beef. Taco Bell wants to show that they stand behind their product and are willing to do
whatever it takes to show that. I think they will reach their goal because they spent lots of money to provide people with the information they need to
know about their ground beef. 3.... Show more content on Helpwriting.net ...
Taco Bell had no obligation to their customers to disclose what was in their ground beef. The only people Taco Bell has to tell what ingredients are
in their ground beef is the USDA. By law, Taco Bell has to show the USDA that their ground beef has 70% beef 30% fat. Taco Bell is
communicating to establish credibility with their customers. By showing their ground beef is above the requirements with 88% beef, 3% water,
4% spices and 5% ingredients that enhance the product, it makes people feel better about eating it and they will assume that their other products
are held to high standards as well. 4.I don't think Taco Bell should of avoid the publicity since the publicity is what drew people to read about what
was going on. Taco Bell would not have been able to make the impact that they did if they did not use publicity. The heading "Thank You for Suing
Us" drew people into reading the ads. Without the heading people, probably would have kept o flipping through the newspaper. If people did not read
the ad then Taco Bell would have wasted their time and money because people would not be informed about their products which is what Taco Bell
wanted to

Taco Bell Advertising
Michael Memis
October 23, 2016
English P8 Recently, Taco Bell had a commercial on the VR (Virtual Reality) headsets which people could win if they bought a $5 Big Buck Box. A
person from the future warns the teenager buying that box that he will be the first person to get a Play Station VR. Then everyone will have it and
they become so plugged in that they won't notice an alien invasion. The kid then ignores the warning and sees that his phone says he won the Play
station VR headset and the man from the future leaves. Whiles the future man's message was obviously supposed to be humorous and very unrealistic,
it isn't as crazy as one might think. In 1998, there was a book written by Neil Gabler called Life the Movie: How Entertainment ... Show more content
on Helpwriting.net ...
Many of these project the ideal body type. Many billboards or advertisements in magazines and television show a women who has been heavily photo
shopped. It says to try a certain fragrance, skin cream, diet program, or other product to look like the person shown in the advertisement. This
leads women to have a negative self image of their body and do negative things to try to make themselves look better like becoming anorexic,
buying tons of different products that they see, getting surgery on different parts of their bodies, or other methods that don't achieve their desired
goal and sometimes make them look worse. The truth is that the standard of beauty in those advertisements isn't achievable, even by the person in
the advertisement who was photo shopped. These pictures are photo shopped due to the greediness for money of the producer on the product and
it leads to women who hate their body. Television commercials are another based thing because they aren't censored for the audience watching.
Besides channels that have all their shows for kids and have all shows with a rating that is PG or lower, television shows can have any type of
commercials. These commercials include commercials for bears or sex boosting supplements like Viagra. It can show an advertisement for another
sow on the network that can involve violence, gore, sex, and death. Some shows are supposed to be for all ages but are on channels that aren't
specifically for kid, so they show commercials that are mainly for adults. These commercials can scar kids and exposes them to life that they may
never have to experience and if they do, it won't be for a long time. Popular events on television like the Presidential Debates, the Olympics, and the
Super Bowl show these commercials despite the executive producers of the network knowing that many kids are watching. On the internet,
advertisements are everywhere. When

Taco Bell Lawsuit
The reputation of Taco Bell was threatened in 2011 when a lawsuit was filed against them based on the beef used in their food. A resident Amanda
Obney of California complained that Taco Bell advertised and labeled their meat used in tacos as beef when it was not authentic meat but a filling
(Caulfield, 2011). Amanda claims to have purchased food items from Taco Bell and as a result, suffered pain and injury due to the beef in their food.
There was then a consumer rights action suit filed that challenged the practice of representing consumer with a product that is unknown or
unidentifiable to consumers. Taco Bell was accused of referring to the filling as seasoned ground beef and seasoned beef when a substantial amount
of the meat was against United States Department of Agriculture (USDA) standards. The purpose of the suit was for Taco Bell to identify the label of
the food items and to advertise with the intent of notifying consumers (Jargon et al., 2011). The noted value of the lawsuit was well over five million
dollars and intended to persuade Taco Bell to be honest and acknowledge their beef used on their menu was an ingredient of ... Show more content on
Helpwriting.net ...
(2011). Taco Bell is using false advertising when it calls its food "beef" according to the lawsuit. NYDaily News. Retrieved May 2, 2018, from http:/
/www.nydailynews.com/news/national/taco–bell–false–advertising–calls–food–beef–lawsuit–article–1.150362
Crandall, W., Parnell, J. A., & Spillan, J. E. (2014). Crisis management in the new strategy landscape (2nd Ed.). Los Angeles: SAGE. Retrieved May 2,
2018.
Hall, L. (2011). Lawsuit: Taco Bell's beef isn't all meat. The Orange County Register. Retrieved May 2, 2018, from https://www.ocregister.com/2011/01
/24/lawsuit–taco–bells–beef–isnt–all–meat/
Jargon, J., Steel, E. & Lublin, J. S. (2011). Taco Bell Makes Spicy Retort to Suit. The Wallstreet Journal. Retrieved May 2, 2018, from

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