Big data and analytics is becoming incredibly important as information on people and their lives become more readily available. Companies are looking for ways to acquire, store and process personal information on their users to help provide intuitive experiences and sell products or services. Using Go and Mongo, you can build these analytic engines with all the flexibility, scalability and performance you need. In my talk I will show how you can leverage Go and MongoDB to load customer data and both public or personal offer feeds at runtime. Then using a Go based web service, build rules to identify products and services your customers will want.