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Mobility as a Service - May 2018


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So Mobility Workshop, Issy-les-Moulineaux (Paris, France), 2018, May 03

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Mobility as a Service - May 2018

  1. 1. Mobility-as-a-Service Paris, May 2018
  2. 2. 2 2 What is Mobility as a Service (MaaS)? 1
  3. 3. 3 MaaS: provision of multimodal, demand-driven mobility services, whereby customers are offered tailor-made travel options via a digital platform based on real-time information, including payment and the handling of transaction Push of operators offering different products Integrated passenger-centric offer Integrated platform (MaaS) Shared / New mobility PrivatePublic PTA PTA FROM TO Technology (smartphones, sensors..) Digital business services and models (e.g. digital payments..) New and shared mobility Customer behavior ("everything now" and on-demand economy) Changing interest in car ownership ENABLERS
  4. 4. 4 MaaS is an integrated platform solution broken down into three main layers Functional back-end layer Client App interfaces B2C B2B B2G Ticketing Payment / Compensat ion Value-add services (insurance, assistance, etc..) Access Passenger information Plane Ferries / boat Public transit Taxi / chauffeur- driven car Car rental Car sharing / pooling AV / private car Bike / Scooter Walking Toll operator Parking Gas stations Data aggregation layer Transport & infra. raw data Trains Long-distance Bus Planning Booking    MaaS Operator Data model / data aggregation Wrapper Wrapper Wrapper
  5. 5. 5 Players positioning themselves on MaaS-like offers but complexity leads to tradeoff between multimodality and level of integration Mobility apps MaaS operators Operators On-demand/ shared mobility Luxury shuttles on-demand Crowdsourced bus Shared ownership of an Audi Illustration of competitive landscape [non-exhaustive] MULTIMODALITY public, private (individual and new/shared mobility) INTEGRATION of services Single mode Low level of integration Public and private modes High level of integration
  6. 6. 6 6 Transdev’s offer 2
  7. 7. 7 Transdev approach to MaaS addresses the different customer segments B2C B2B B2G Key products Concept • Global platform • All mobility with no restrictions • "Better than owning a car" • Solution for employees aggregating public transit and corporate transport offers • B2B client can administer offer / platform • Customizable interface • Aggregated multimodal localized offers Implementation phase & status • Deployment - Helsinki • Pilot - Birmingham • Beta - Amsterdam • In discussion - Anvers, Singapore • On standby • Moovizy 1 – deployed in St. Etienne • Moovizy 2 – in design phase Monetization model • Subscription packages (starts at EUR 50) • Pay as you go • In design phase • Included in agreement with contracting authority A B C
  8. 8. 8 Whim – from car ownership to Freedom of Mobility
  9. 9. 9 Whim – the Netflix of transportation
  10. 10. 10 Whim – Plan
  11. 11. 11 Whim – Ticket
  12. 12. 12 Whim – conditions for deployment