Mobility-as-a-Service (MaaS) involves providing customers tailored transportation options through a digital platform using real-time data, payments, and transaction handling. MaaS integrates public and private transportation modes like trains, buses, taxis, car sharing, and micromobility through a backend system and app interfaces. While some mobility apps and operators offer individual or limited integrated services, true MaaS provides a high level of multimodal integration on a single platform. Transdev's MaaS approach addresses different customer segments with products like Whim, which offers freedom of mobility through subscription or pay-as-you-go access to multimodal transportation options in cities like Helsinki.

1. Mobility-as-a-Service
Paris, May 2018

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2
What is Mobility as a Service
(MaaS)?
1

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MaaS: provision of multimodal, demand-driven mobility
services, whereby customers are offered tailor-made travel
options via a digital platform based on real-time information,
including payment and the handling of transaction
Push of operators offering different
products
Integrated passenger-centric offer
Integrated platform (MaaS)
Shared / New mobility PrivatePublic
PTA
PTA
FROM TO
Technology
(smartphones,
sensors..)
Digital business
services and
models (e.g. digital
payments..)
New and shared
mobility
Customer
behavior
("everything now"
and on-demand
economy)
Changing interest
in car ownership
ENABLERS

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MaaS is an integrated platform solution broken down into
three main layers
Functional back-end
layer
Client App interfaces
B2C B2B B2G
Ticketing
Payment /
Compensat
ion
Value-add
services
(insurance,
assistance,
etc..)
Access
Passenger
information
Plane Ferries / boat Public transit
Taxi /
chauffeur-
driven car
Car rental
Car sharing /
pooling
AV / private car Bike / Scooter Walking Toll operator Parking Gas stations
Data aggregation
layer
Transport & infra. raw
data
Trains
Long-distance
Bus
Planning Booking



MaaS Operator
Data model / data aggregation
Wrapper Wrapper Wrapper

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Players positioning themselves on MaaS-like offers but
complexity leads to tradeoff between multimodality and level
of integration
Mobility apps
MaaS operators
Operators
On-demand/
shared mobility
Luxury shuttles
on-demand
Crowdsourced bus
Shared ownership
of an Audi
Illustration of competitive landscape [non-exhaustive]
MULTIMODALITY
public, private (individual
and new/shared mobility)
INTEGRATION
of services
Single mode
Low level of integration
Public and private modes
High level of integration

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Transdev’s offer
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Transdev approach to MaaS addresses the different
customer segments
B2C B2B B2G
Key products
Concept • Global platform
• All mobility with no restrictions
• "Better than owning a car"
• Solution for employees aggregating
public transit and corporate
transport offers
• B2B client can administer offer /
platform
• Customizable interface
• Aggregated multimodal localized
offers
Implementation
phase & status
• Deployment - Helsinki
• Pilot - Birmingham
• Beta - Amsterdam
• In discussion - Anvers, Singapore
• On standby • Moovizy 1 – deployed in St.
Etienne
• Moovizy 2 – in design phase
Monetization
model
• Subscription packages (starts at
EUR 50)
• Pay as you go
• In design phase • Included in agreement with
contracting authority
A B C

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Whim – from car ownership to Freedom of Mobility

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Whim – the Netflix of transportation

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Whim – Plan

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Whim – Ticket

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Whim – conditions for deployment