This document provides an overview of Project Z, an indoor location solution using beacons to enable indoor navigation, proximity marketing, cross-sales, and heat maps. It would also collect customer data to support CRM initiatives. Key features include store setup, digital offers by location, in-store product search, local and list searches sorted by aisle, and heat maps. A smartphone app would provide these features for iOS and Android. The project plan outlines milestones for releasing features between September and November. Required equipment includes a switch, WiFi access points, beacons, mobile devices, and a printer. A demonstration at NRF would simulate a supermarket using distributed beacons and WiFi to allow customers to create lists,

1. Project Z
Indoor Location

2. Overview
Based on beacons, the solution will
provide:
• Indoor navigation
• Proximity Marketing
• Cross-sales
• Heat maps
Additionally, information about
customers’ habits would be collected to
support CRM initiatives.
A
B C
Store
Map
A
B
C
E
D
Creates a new in-store customer experience, comunicating with shoppers smartphones to
deliver target offers based on their location.

3. Features
Store Setup: Organizes store product location and floor plans data into searchable digital mobile store maps that operate with Project
Z solutions suite.
Digital Offer Location: Optimizes and updates digital offers with in-store location.
In-Store Product Search: Locate products by specific aisle location.
Local Search: Locate products at stores nearby.
List Search: Sort shopping lists by aisle location.
Heat Map: graphical representation of most visited aisles
Maps: Integrate searchable store maps onto iOS and Android devices.
Customer Tracking: Locate iOS and Android mobile devices that interact with store maps product search
Customer Frequency: number os customers visit
Geo-Context Ad: Deliver targeted messaging based on product search, list check-off, and location of product or shopper.
Geofencing: trigger messaging and based on location.
Digital Signage: interaction with local digital signage
Geotrigger Targeting: location and messages trigger and ads definition
Smartphone App: iOS and Android clients for Project Z (Shopping List, Indoor Navigation and Product Search, Proximity Marketing)

4. Project Plan
Time, Millestones, Releases, Update Meetings
● Weekly Meetings for Status Report on Tuesdays
Features Target Date
● Store Setup
● Digital Offer Location
● In-Store Product Search
● Local Search
September, 12nd
● List Search
● Heat Map
● Maps
October, 10th
● Customer Tracking
● Customer Frequency
● Geo-Context Ad
● Geofencing
October, 24th
● Digital Signage
November, 7th

5. Needs: Devices and Investments
Estimated Cost
U$ 121,330.00
Z’s Contribution
● Software development
● 2/3 cost investiment
Expected Zebra Contribution
● 1/3 cost investiment
● Equipments
○ 1 Switch
○ 2 Wifi Spots
○ 15 Beacons
○ 4 Android Mobile Devices
○ 1 Wifi Pocket Printer

6. NRF Plans
Overview of App’s Show Room on NRF
The main idea is simulate a supermarket store with distributed beacons covered by wifi signal.
There will be 2 main roles: end customer and employee.
End customer vision will be able to:
● Create his own products list
● Purchase guided path
● Push notifications for geofence trigger
● Find specific product inside store
Employee will be able to:
● Be notified when a customer is stop in front of a product for more than 30 seconds
● Heat map of the store by day time, product sector, etc
Our solution is offers a unique purchase experience: friendly, fast and focused in products that really care for the end customer
and a custom attendend.

7. Indoor Location