Aurora Roadmap and Traction

1. Aurora
March 2019

2. Goal and Value
Aurora is focused on creating accessible augmented reality
Through
Working directly with business partners to build relationships
While
Exploring creative applications to excite new users
With the goal of
Giving users ownership over their virtual space around themselves or
their business

3. Current Solutions
1. Augmented Reality Cards: Low
price trading card sized items
sold at retail locations
2. Location-based Game App:
Interactive virtual characters at
specific locations to entertain
guests and customers

4. Personal AR/AR Cards
● First Retail Product
● Launched to 9 retail locations throughout
February with last batch distributed 2/18
○ 50 cards per location
○ Sold on flyer with marketing language
● Features:
○ Card as controller - blend physical + virtual
○ 3 characters
● Accessible + low price
● Vendors: gaming stores, comic book stores,
trading card stores

5. Personal AR/AR Cards: Next Step
Develop into “AR Library” model where user selects their own code + can
pick from large collection of items - both from us and from retailers/artists
User Selects Own Codes
Favorite brand logo
Treasured photo
Random Code
Creates personal library
Games
Artwork Retail
Views from app on code

6. Personal AR/AR Cards
● Give users easiest access to games, art, and retail items and
connect creators to more revenue
● Already thousands of models online from creators

7. Personal AR/AR Cards
Monetization Options:
● Selling cards, stickers of codes
● In app advertisement
● Fee for selling model (creator-side)
● Sponsored/promoted objects
● Affiliate revenue for retail products sold

8. Location-based AR
● App available on App Store: Magic Room
● Set up individually for participating
businesses
● Current partners:
○ 10 Pediatric Dental Offices
○ Goal of 40 by end of March
○ Currently free to participate
● Market: Currently aimed at businesses
with waiting experience
● Value: Easy entertainment, makes
business environment interactive

9. Location-based AR
● Early focus is to gain users at
locations and test demand to bring
product back to their homes or
other businesses
● Next goal to give users more
customization
○ Have received interest from
participating practice in
developing tooth model and
location filters we will
develop
!
!
!

10. In Development: AR Tourism App
● Reaching out to Santa Monica organizations
● Create virtual tour of city with features for
both locals and visitors
○ Version 1 Features:
■ Allows users to select from
local businesses by category
(food, entertainment, etc) and
see AR markers indicating
location and directions
■ App recognizes city landmarks
including artwork and murals to
provide cultural information
Points of Interest
Entertainment
Food
Bergamot Station
Arts Center
0.7 mi
Mockup of user selection menuPrototype recognizing mural
and creating info plaque

11. Next Steps
Product Development:
● Create Sign Up / Accounts Functionality
● Develop app and website to host library of objects
● Create functions for pulling objects from database
Model Acquisition
● Develop a number of our own models and games to offer to users for free
● Outreach to content creators to sell their content through Aurora
Sales / Marketing
● Continue outreach to pediatric dental offices, cafes, small retailers
● Grow social media presence

12. Plan, Projection, Market Potential
First Quarter 2019: Add signup feature for Aurora Card, customizable codes for users. Seed supply
through currently available online content.
● Aurora Card - 750 Units Distributed / 100 App Downloads
● Magic Room - 40 Locations / 100 App Downloads
First Half 2019: Expand customization options for location-based AR. Grow community of content creators
to sell augmented reality games and objects
● Aurora Card - 5000-10000 Downloads / 2000 Monthly Active Users
● Magic Room - 100 Locations / 1000-1500 Total Users
2019: Develop an active user base viewing, buying, and selling objects and collecting them at participating
locations.
● Aurora Card - 10000 MAU end of year
● Magic Room - 300 Locations / Customizable Options / Outside of SoCal area

13. Plan, Projection, Market Potential
Early stage Products Developed Products
$9.0
mn
Aurora Card: 6000
market locations @
3000 units per
location / yr + $.50
/unit
$3.0
mn
Magic Room:
25000 locations @
$120 / yr
$540
mn
Location-based AR:
15 million small business retailers
10% participation in AR @ $360/yr
$600
mn
Aurora Card:
10 million Monthly Active Users
(benchmarked below Pokemon Go!
@ 15 mn)
$5/mo per active user on content
and advertising

14. Current Team
● Spencer Maxwell: Founder with past BD/Sales Experience at Panjo
and Brighter in Santa Monica. Have used this last year to gain
experience in ARKit + Swift, SQL, PHP, and general product
development. Works in all areas of the business.
● Jami Tefridj: Backend Developer with experience in database
management. Has already built out Aurora’s backend in MySQL, S3,
and an API Gateway.
● Wilfredo Ramos: Full-stack Developer focused at Aurora mainly on
developing the website. Has redesigned the site to add better form
support and imagery.

15. Current Team
● Alex Gregory: Responsible for developing Aurora’s own 3D Models
and games. Is working to take the current models and develop them
with better textures as well as to create new original games for Aurora.
Experience with Lightwave 3D, Maya, as well as web design.
● Drew Morris: Brings three years of experience in B2B sales to Aurora
to take charge of acquiring more businesses to use our applications.
Will focus on developing proper messaging for emails and outreach.
● Noah Roush: Will lead new user acquisition for Aurora. Has experience
in developing social media for website. Working on developing social
media strategies to draw in users and increase downloads.

16. Raising Capital
Seeking investment of $200-250K
● Majority towards product development
○ Using best systems to scale product
■ Better space for hosting thousands of models
○ Bring more team members in full time
● Additional burn for marketing efforts
○ Reaching out to businesses, users, city groups
○ Creating community of content creators
● Up burn rate to $10-15K/mo