marketing and responsibility of a business

1. BUSINESS SOCIAL RESPONSIBILITY

3. GENERAL PUBLIC
•Public Health Issues. What to do about inherently dangerous
products such as alcohol, tobacco, vaccines, and steroids.
•Protecting the Environment. Using resources efficiently,
minimizing pollution.
Ex. ISO 14000
•Recycling. Reprocessing used materials for reuse.
•Developing the Quality of the Workforce. Enhancing quality of
the overall workforce through education and diversity initiatives.
Ex. training
•Corporate Philanthropy. Cash contributions, donations of
equipment and products, and supporting the volunteer efforts of
company employees.

4. CUSTOMERS
•The Right to Be Safe. Safe operation of products,
avoiding product liability.
•The Right to Be Informed. Avoiding false or misleading
advertising and providing effective customer service.
•The Right to Choose. Ability of consumers to choose
the products and services they want.
•The Right to Be Heard. Ability of consumers to
express legitimate complaints to the appropriate
parties.

5. EMPLOYEES
A. Workplace Safety.
Monitored by Occupational Safety and Health Administration.
RA 11058 requires employers to provide complete safe work
procedures; inform workers of hazards associated with their specific
jobs; provide appropriate and personal protective equipment which
have passed the DOLE's required tests; and provide access to
mandatory OSH trainings as prescribed by the DOLE.
B. Quality-of-Life Issues.
Balancing work and family through flexible work schedules, subsidized
child care,and regulation such as the Family and Medical Leave Act of
1993.

6. EMPLOYEES
C. Ensuring Equal
Opportunity on the Job.
Providing equal
opportunities to all
employees without
discrimination; many
aspects regulated by law.

7. EMPLOYEES
C. Ensuring Equal
Opportunity on the Job.
Providing equal
opportunities to all
employees without
discrimination; many
aspects regulated by law.

8. EMPLOYEES
C. Ensuring Equal
Opportunity on the Job.
Providing equal
opportunities to all
employees without
discrimination; many
aspects regulated by law.

9. EMPLOYEES
D. Age
Discrimination.
Age Discrimination
in Employment Act
of 1968 protects
workers age 40 or
older.

10. EMPLOYEES
E. Sexual Harassment
and Sexism.
Avoiding unwelcome
actions of a sexual
nature; equal pay for
equal work without
regard to gender.

11. INVESTORS
•Obligation to make profits for shareholders.
•Expectation of ethical and moral behavior.
•Investors protected by regulation by the
Securities and Exchange Commission
and state regulations.

12. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
•Management’s consideration of profit, consumer satisfaction,
and societal well-being of equal value in evaluating the firm’s
performance.
•Contributions to the overall economy, job opportunities, and
charitable contributions and service.
•Organizations measure through social audits.

13. UNETHICAL BEHAVIOR
Unethical behaviour is an action that falls outside
of what is considered morally right or proper
for a person, a profession or an industry.
Individuals can behave unethically, as can
businesses, professionals and politicians

14. UNETHICAL BEHAVIOR
1. Lies
Lying is a trait that is detested in and outside the workplace. It kills
trust, affects relationships and may even put people in trouble.
There are different situations where employees lie in the
workplace—with just one lie opening the floor for many others. It
could be a sales manager lying about the number of clients they
were able to get in a month or an employee calling in sick just to
attend another job interview.

15. UNETHICAL BEHAVIOR
2. Taking Credit for Others Hard Work
It is very common for managers to take credit for their team
member's hard work when reporting to the management. A team
member may have brought an idea that helped the sales team
improve their sales by 200%.
3. Verbal Harassment/Abuse
Employees need to stay away from using foul language on coworkers
in and out of the workplace. This is very important when dealing
with customers

16. UNETHICAL BEHAVIOR
4. Violence
Similar to verbal harassment, employees should not be violent when
dealing with coworkers and customers. Customers may likely provoke
you, but it is better to keep shut and walk away rather than turn
violent.
5. Non-Office Related Work
A lot of employees have side hustles which they use to supplement
salaries. This is very good and only very few companies are against
employees working to make money outside work hours.

17. UNETHICAL BEHAVIOR
6. Long breaks
- also known as a "shannon lunch" where you take advantage of your
company's allocated break times
7. Theft/Embezzlement
Some employees are known for diverting company funds into their bank
accounts—padding project quotations, invoices, etc. to deceive the
company on how much was spent on particular projects.
This act is detrimental to the company because employees who steal
sometimes replace quality products with counterfeits which are cheaper
but causes damage in the future.

18. COMMON CAUSES OF UNETHICAL BEHAVIOR
 Pressure
 Greed
 Convenience
 Following boss’s directives
 Meeting overly aggressive business/financial objectives
 Helping the organization survive
 Meeting schedule pressures
 Be a team player (group think)
 Rationalizing that others do it
 Resisting competitive threats
 Advancing own career

20. WAYS TO PREVENT UNETHICAL BEHAVIOR
1. Hire the right people
2. Have regular checks and audits
3. Provides incentives for doing the right thing
4. Promote open and transparent business practices
5. Leadership must walk the talk