1. Magazine
Codes and Conventions
Double Page Spreads

2. Terms you will need to know:
• Code • Pull out quote
• Convention • Grey box
• Masthead • Caption
• Stand first • Anchor
• By line • Gutter
• Columns • Headline
• Negative space • Intertextual reference

3. Columns
Headline- Title of the
Neat columns for the text – P
Dropped cap - indicates small font, house style font
article. Could be a coded start of the article that the brand will repeatedly Pull out
reference for fans of the band,
use throughout the magazine. quote
a play on words or a quote
A quote
from the
article that
breaks up
the text and
leads the
reader
through the
article.
Grey box
Contains extra
By-line information
name of
journalist and
photographer
Page number
Caption Stand first
A small box of text which
Image – of the star Correlates with
Leading you into the
anchors the image. – that the article is contents
article, information to
what it’s all about. about.

4. PLANNING TASK
Choose one of the following double
page spreads.
Copy into your own PowerPoint
Annotate to demonstrate your
understanding of double page spread
conventions