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Thursday, 11 July 13
THE PROBLEM
APP BUILDERS
How do you make money?
CONSUMERS
How do you find apps?
Thursday, 11 July 13
HOW	
  TO	
  SOLVE	
  THIS	
  ??
• Applying	
  a	
  social	
  model	
  to	
  app	
  discovery
• Driving	
  app	
  usage	
  by	
  referrals.
• Increasing	
  revenue	
  for	
  app	
  developers	
  by	
  
providing	
  handset	
  data.
• Ask	
  consumers	
  to	
  share.
Thursday, 11 July 13
A	
  social	
  app	
  store	
  
with	
  the	
  fun	
  and	
  usability
of	
  FaceBook	
  and	
  TwiHer
____________________________________
Mobile	
  to	
  Mobile:
Discover	
  and	
  share	
  apps
	
  and	
  games	
  with	
  your	
  friends,	
  
colleagues	
  and	
  celebriLes
_________________________________________
PlaOorm	
  independent
Thursday, 11 July 13
HOW	
  DOES	
  IT	
  LOOK?
Thursday, 11 July 13
WHY	
  ??
• We	
  are	
  built	
  around	
  personal	
  
recommendaLons!
• We	
  are	
  plaOorm	
  independent!	
  
• We	
  are	
  social!
Thursday, 11 July 13
When	
  ??
• August	
  2013	
  Windows	
  8
• September	
  Android	
  -­‐	
  Blackberry
• October	
  iOS	
  -­‐	
  Asha	
  
7
Thursday, 11 July 13
THANK	
  YOU
Romano	
  Toscano
Romano@iamloyd.com
TwiHer:	
  @iamloydmobile
www.loydmobile.co.uk
Thursday, 11 July 13

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'Social app discovery' - Romano Toscano - #APS2013

  • 2. THE PROBLEM APP BUILDERS How do you make money? CONSUMERS How do you find apps? Thursday, 11 July 13
  • 3. HOW  TO  SOLVE  THIS  ?? • Applying  a  social  model  to  app  discovery • Driving  app  usage  by  referrals. • Increasing  revenue  for  app  developers  by   providing  handset  data. • Ask  consumers  to  share. Thursday, 11 July 13
  • 4. A  social  app  store   with  the  fun  and  usability of  FaceBook  and  TwiHer ____________________________________ Mobile  to  Mobile: Discover  and  share  apps  and  games  with  your  friends,   colleagues  and  celebriLes _________________________________________ PlaOorm  independent Thursday, 11 July 13
  • 5. HOW  DOES  IT  LOOK? Thursday, 11 July 13
  • 6. WHY  ?? • We  are  built  around  personal   recommendaLons! • We  are  plaOorm  independent!   • We  are  social! Thursday, 11 July 13
  • 7. When  ?? • August  2013  Windows  8 • September  Android  -­‐  Blackberry • October  iOS  -­‐  Asha   7 Thursday, 11 July 13
  • 8. THANK  YOU Romano  Toscano Romano@iamloyd.com TwiHer:  @iamloydmobile www.loydmobile.co.uk Thursday, 11 July 13