1. Lessons learn from top mobile
application in Vietnam
Some outstanding points

2. Introduction
 Tran Vinh Quang (aka QuangRock)
 8 years experience in mobile sector in Vietnam
 Sale/Marketing/Business Development/Management
 COO Appota
 corporation
 Founded in December 2011, “Most disruptive” price for enterprise in FI network
2012
 Deliver Mobile Content
 Largest Deliver Mobile Content platform for Smartphone in Vietnam
 Total developer support system: SDK, Payment, CMS, Ads…
 Largest smartphone users in Vietnam: over 7.6M (iOS: 4.8M, 2.7M Android)
 In corporation with Milles developers and deliver 2000+ apps/games
 Over 200 apps reach over 200M VND in monthly revenues

3. Content
 Market info
 Lessons learn from top mobile application in
Vietnam
 Q&A
 Contact

4. 3
(*) Vietnam VAS 2013 Market size (est): ~ 15 000 billions VND dong
Market info

5. 4
(*) Total games/apps in VN: > 15k published app/game for iOS, Android, WP
FROM 2008
Market info

6. 4
LESSON LEARN
Simple
 Creating app to serve only 1 simple demand
 Branding (if your team do outsourcing, having
1 app on Top is the clearest evidence for your
capacity)
Perfect for
one simple
demand

7. 4
LESSON LEARN
Focus
 Creat an app/game and focus on it
 Game based on celebrity
 Good segment (Kid, Game)
Over 5M
Download
up to now

8. 4
LESSON LEARN
Right
time
 Right time (have not any professional app at
this time)
 Meet user and segment psychology
 Reasonable pricing model : $4.99, $3.99.
$0.99
At least
25k pay
to
download

9. 4
LESSON LEARN
Follow
event
 Tet Festival:no one don’t mind to pay 15k VND
 Funny and bring fun to the others
 Good monetization Model : IAP (in-app
purchase)
At least
100k
downloads
Revenue
more than
500M

10. 4
LESSON LEARN
Classic
 Familiar gameplay & image (design)
 Simple and not time- comsuming game rule
 FUN & JOY
«Ship shoot» by Twin Dragons & Gold Miner Ultimate by Afoli

11. 4
LESSON LEARN
Niche
market
 Less competition
 Small segment but big demand (No parents
regret 10.000 VND to buy a video for their
children)
Trial & buy full or unlock full

12. 4
LESSON
Consistent
 Dig deep and do best : USER EXPERIENCE
 Product is No 1 priority
 Consistent, more money will come later (we
can do anything with large number of users)

13. 4
SUMMARY
 Idea IS NOT important, the importance is MAKE IT HAPPEN.
 Don’t creat your favourite product. Creat user’s favourite product
 Content is the KING, user is the QUEEN (treat the user as the
queen : cherish, care…)
 Try to do multi-platform and maximize your opportunity
 Choose a segment & focus on doing the best product serving
them (pay attention to the time)
 Try to listen and receive (don’t think you are GOOD)
 Creat a product that you want to pay for
 Do not waste the opportunity and resources, there is not much
chance

14. Over 8 millions smartphone users is waiting for
your products
Developper system: http://dev.appota.com
Email: biz@appota.com
Hotline: (+84 - 4) 35 19 16 18
Adress: 4F, Building 11 (LE Building)
Alley 71, Lang Ha st., Ba Dinh Dist., Hanoi, Vietnam
PLEASE CONTACT US!
THANK YOU
11
Deliver Mobile Content
Fastest & Most effective