Social Networking 101 Guide for Property Managers
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The document discusses how property managers can use social networking to engage with current and potential residents online. It recommends establishing a presence on sites like Facebook, Twitter, and blogs to communicate with residents, generate leads, and improve resident retention. It provides tips for getting started with social media, including claiming business profiles, posting engaging content, responding to feedback, and monitoring online reputation.
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Social Networking 101 Guide for Property Managers
- 1. SOCIAL NETWORKING 101 Aimee Miller, AppFolio For Property Managers
- 2. Network online with your peers and customers. Grow your online presence and market your business. How many have used Twitter ? How many are on Facebook ? Do you have a company blog ? Have you claimed your listing on Yelp ? Social Networking = People Having Conversations Online ©2011 AppFolio, Inc. All Rights Reserved.
- 6. Bottom Line: ©2011 AppFolio, Inc. All Rights Reserved.
- 8. Facebook
- 9. Facebook Matters ©2011 AppFolio, Inc. All Rights Reserved.
- 16. Your Online Reputation Really Matters! Your Customers Are All Online
- 17. We are Online! ©2011 AppFolio, Inc. All Rights Reserved.
- 18. We Trust Recommendations ©2011 AppFolio, Inc. All Rights Reserved. 90% of consumers online trust recommendations from people they know. 70% trust opinions of unknown users. (Econsultancy, July 2009)
- 19. Listen . Know what people are saying about your company. Control What You Can . Treat your customers really well. Have a great online presence. Positive Response . Defend your brand in a positive way. Be Proactive . Work to shape how you show up in search results so more people find you. So…How Do You Get Recommended? Focus on Your Online Reputation ©2011 AppFolio, Inc. All Rights Reserved.
- 22. Always Respond ©2011 AppFolio, Inc. All Rights Reserved.
- 25. Start A Blog ( Another opportunity for Positive Content)
- 27. Great Website – The destination Something to Say! Schedule Time to Say it A Blog: 3 Ingredients for Success ©2011 AppFolio, Inc. All Rights Reserved.
- 28. Logo and branding is clear Clear Offerings: speaks to both owners and residents Simple navigation Starting point to find vacancies easily Client testimonial and affiliations to build trust Phone number clearly displayed Contact information is accessible 1. Professional Website – the Destination ©2011 AppFolio, Inc. All Rights Reserved.
- 29. 2. Your Blog Can’t be Boring ©2011 AppFolio, Inc. All Rights Reserved.
- 33. Putting it All Together: The Plan
Editor's Notes
- Can I confirm how much time we have together today?
- Social Media is People Having Conversations Online Tools People Use For Conversations: Twitter, Blogging, Facebook, Online communities --- Twitter = Place to learn from experts, listen for people talking about your company Facebook = Fan Pages are a place to communicate with residents (current and prospective) ActiveRain = Networking community for Real Estate industry – network with your peers. Also have the ability to easily set up a blog Company Blog = Place to post interesting content that is relevant to your company, industry or neighborhood/community
- There are many ‘goals’ to focus on, but here are the easiest to impact first: 1 - -Improved resident communications = better service = better retention. Your residents are talking – make it easier to be part of the conversation and hear what they ’re talking about. 2 = Generate Leads = Drive traffic back to your website where you have your vacancies listed. Opportunities to get more people to connect with your company – outside of your website. Expand your online presence so you are in more places where people can find you. Using social media tools like Facebook, blogging, etc makes it easier for your current residents to refer to new prospects ----- These goals sound good, right??
- But really we ’re too busy!
- But really we ’re too busy!
- But really we ’re too busy!
- Give your residents a voice and a place to be heard
- 5 Steps
- What is interesting to you? What would you take time to go back and read about?
- Give your residents a voice and a place to be heard
- Give your residents a voice and a place to be heard
- Many of these recommendations come from Charity Hisle from Socially Engaged Marketing – she is a great resource and wrote an eBook for us on How to Manage Your Online Reputation. Www.sociallyengagedmarketing.com
- 1 – You need to have a website that looks professional –your social networking ‘work’ drives people back to your website. This is a key area you’re trying to direct traffic back to when finding new business - it has to look good. -- Find your vacancies -- Contact you -- Highlight your strengths and company values -- Look professional / build confidence
- The 3 rd key ingredient to start is prioritizing your effort by scheduling a few hours in your calendar. If you don ’t make the time to listen to your community and have a conversation then you won’t see any results.
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Google yourself …..Do you like what you see?
- Point them to the PM.com Handouts
- Multimedia – can improve search results / search rankings
- Multimedia – can improve search results / search rankings