The document emphasizes the significance of exceptional customer service in meeting customer needs and building trust. Key elements include promptness, politeness, professionalism, personalization, patience, attentiveness, and clear communication. Providing great customer service leads to customer loyalty, brand awareness, and can reduce problems for businesses.

1. WHY PROVIDE GREAT CUSTOMER SERVICE?

2. INTRODUCTION
• Customer service is the act of taking care of the customer's
needs by providing and delivering professional, helpful, high
quality service and assistance before, during, and after the
customer's requirements are met.
• Customer service is meeting the needs and desires of any
customer.

3. 4 P’s OF GOOD CUSTOMER SERVICE
• Promptness: Promises for delivery of products must be on time.
Delays and cancellations of products should be avoided.
• Politeness: Politeness is almost a lost art. Saying 'hello,' 'good
afternoon,' 'sir,' and 'thank you very much' are a part of good
customer service. For any business, using good manners is
appropriate whether the customer makes a purchase or not.
• Professionalism: All customers should be treated professionally,
which means the use of competence or skill expected of the
professional. Professionalism shows the customer they're cared
for.
• Personalization: Using the customer's name is very effective in
producing loyalty. Customers like the idea that whom they do
business with knows them on a personal level.

4. CUSTOMER SERVICE SKILLS THAT EMPLOYEES NEED
Patience
Not only is patience important to customers, who often reach
out to support when they are confused and frustrated, but it's
also important to the business at large. If you deal with
customers on a daily basis, be sure to stay patient when they
come to you stumped and frustrated, but also be sure to take
the time to truly figure out what they want — they'd rather get
competent service than be rushed out the door!

5. Attentiveness
• The ability to really listen to customers is so crucial for providing
great service.
• Not only is it important to pay attention to individual customer
interactions (watching the language/terms that they use
to describe their problems), but it's also important to be mindful
and attentive to the feedback that you receive at large. What are
your customers telling you without saying it?
Clear Communication Skills
• Make sure you're getting to the problem at hand quickly; customers
don't need your life story or to hear about how your day is going.
More importantly, you need to be cautious about how some of your
communication habits translate to customers. When it comes to
important points that you need to relay clearly to customers, keep
it simple and leave nothing to doubt.
CUSTOMER SERVICE SKILLS THAT EMPLOYEES NEED

6. THE IMPORTANCE OF CUSTOMER SERVICE

7. IMPORTANCE OF CUSTOMER SERVICE
The best customer service builds trust
• These days, people will only stay loyal to a company if they
have very good reason to. Otherwise, there is plenty of
competition available they could choose to move to. As a
result, businesses have to work even harder to keep
customers and build their trust in their brand. By providing
the best in customer service, one will increase trust, and that
could mean the difference between customer loyalty and
customers who jump ship.
Customer service matters more than price
• When studies and surveys have been completed, they
continue to find that a large group of consumers say that
customer service is much more important than price. To get
the right experience, they are willing to pay more.

8. It will build brand awareness
• If you don’t already know this, then it is time to learn. Word of
mouth is the most powerful ally you have on your side. What
your customers say to others could make or break your
business. When you provide the best in customer service,
guess what happens? People will talk about you. They will
remember your brand. If they hear someone else talking that
they need a specific kind of company, they are much more
likely to say, “Oh, go to this place. They are great!”
Good customer service reduces problems
• Problems are always going to arise for any business no matter
how hard you try to avoid them. While you can’t run a perfect
business with all the perfect customers, you can ensure
friction doesn’t become an issue.
IMPORTANCE OF CUSTOMER SERVICE

9. IMPORTANCE OF CUSTOMER SERVICE

10. THE END