Deciphering business value subramaniam srv APGI 2018 conference Pune India

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DECIPHERING BUSINESS VALUE
APGI Conference 2018 | S R V Subrahmaniam
Scrum is all about generating business value.
We all agree that,

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What does the Scrum Guide say?
 Scrum (n): A framework within which people can
address complex adaptive problems, while
productively and creatively delivering products of
the highest possible value.
 The Product Owner is responsible for maximizing
the value of the product resulting from work of the
Development Team.
Ordering the backlog
We are all comfortable with ordering the PBIs based on value & Risk or
more sophisticated techniques like Cost of Delay – which take into account
the Time value of a functionality

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Is it just developing and delivering a functionality with shortest possible lead times
or is there something more to this concept of Value
What is this value
Is it Business Value or User Value or Customer Value?

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What do you make out of this?
 IRCTC introduces a new functionality – to tell what is
the likelihood for a particular wait-listed ticket to
get confirmed. This guidance is available at the
time of booking.
 Business Value = Customer Value?
Scenario of a Enterprise class financial product 1/3
Huge Product development set-up using scaled agile
practices, uses WSJF to prioritize new feature
development.

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Scenario of a Enterprise class financial product 2/3
Huge Product development set-up using scaled agile
practices, uses WSJF to prioritize new feature
development.
Meanwhile, there are many versions being used
by customers (and hence being supported).
Scenario of a Enterprise class financial product 3/3
Huge Product development set-up using scaled agile practices, uses
WSJF to prioritize new feature development.
Meanwhile, there are many versions being used by
customers (and hence being supported).
Furthermore, migration from one version to another
takes weeks with possible disruption to Business.
Which one could be the key determinant of Business Value?

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Scenario of the Old and new version
Classic Product – still
very much in use;
Demand for new
functionality is high
Next Gen Product with
UI being developed in
Angular JS.
Scenario of the new and being responsive
Development of new
functionality by
experienced teams in a
Scaled agile set-up
Support also being
looked after by the same
Program team

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Scenario of a risk averse business
Bothered about ongoing smooth
conduct of day-to-day operations
What could be possible determinants of
Business Value?
Would CD make sense to such businesses?
You may spot some in Banking / Finance
Some closing thoughts..
 Is not something straightforward – and well known. Must be
discovered.
 Many emerge from the context of the product and culture
driving business
 It is measurable? RoI? IRR?
 Driven by only the PO?
 May be an hypothesis?

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Keep in touch at @srv_subbu / https://in.linkedin.com/in/srvsubbu
Thank You.