4. LESSON:

5. LESSON:
The status quo at some point...

6. LESSON:
The status quo at some point...
BECOMES OUTDATED

9. An online university
that recognizes
talent

10. An online university
that recognizes
talent
EVERYWHERE
IT EXISTS
(not just on typical college campuses)

12. Our Goal: to establish ourselves as the leader
in providing high-quality and accessible college
education in the Middle East region

13. Our Goal: to establish ourselves as the leader
in providing high-quality and accessible college
education in the Middle East region
What We Do: We offer a Middle Eastern focused college
education online for everyone who wants
access to an education but cannot access it
because of logistical problems

14. Product Description

16. Entry Strategy

17. Entry Strategy
1. Tariff Barriers-
Imports/Exports
2. Non-Tariff Barriers-
Government participation
3. Customs and
administrative barriers

18. Entry Strategy
Joint Venture

19. Entry Strategy
Joint Venture
Barriers High High government
Share domestic involvement
Lack of extensive
knowledge about region technology, work force
and capital

20. Market Analysis

21. Market Analysis
Economic Factors:
-Oil-based
-Expanding economy with great potential
for job creation and education demand

22. Market Analysis
Economic Factors:
-Oil-based
-Expanding economy with great potential
for job creation and education demand
Sociocultural Factors:
-Sharia Law

23. Technological Forces

24. Technological Forces
•150% increase in internet user growth
worldwide this past year.

25. Technological Forces
•150% increase in internet user growth
worldwide this past year.
•Internet access in the Middle East and North
faster than any
Africa is growing
area in the world.

26. Potential Problems

27. Potential Problems
•Internet filtering
•Issues blocked:
-politics, religion, social, cultural

28. Competition

29. Competition
•Local
-Limited number of four year universities
-High student-teacher ratios
-Limited e-learning opportunities

30. Competition
•Local
-Limited number of four year universities
-High student-teacher ratios
-Limited e-learning opportunities
•International
-University of Phoenix

31. Competition
•Local
-Limited number of four year universities
-High student-teacher ratios
-Limited e-learning opportunities
•International
-University of Phoenix
•Differentiation
-We will be the only online institution
to offer curricula uniquely catered to the needs of Middle
Eastern students

32. Advertising Plan

33. Advertising Plan
Just as our product caters to the needs
of our audience...

34. Advertising Plan
Just as our product caters to the needs
of our audience...
SO TOO SHOULD OUR
ADVERTISING

35. Advertising Plan

36. Advertising Plan
•Dynamic web site

37. Advertising Plan
•Dynamic web site
•Customer service representatives

38. Advertising Plan
•Dynamic web site
•Customer service representatives
•High-school visits

39. Advertising Plan
•Dynamic web site
•Customer service representatives
•High-school visits
•Major newspapers, MySpace

40. Pricing
Pricing per Credit
Degree Type Associates Bachelors Masters
Price per Credit $200 $300 $600

41. Distribution