The document discusses making love iconic in Kerala, India. It suggests that iconic brands address a core need and inspire through differentiation. The core need KS can address is the need for love versus the need to fuck. It proposes rallying calls of "Make Love" and "Make Love Responsibly" to empower consumers and make loving relationships the most enjoyable experience. The brand essence is portrayed as being a sex-positive authority focused on fulfilling relationships through mutual care, respect and communication.

1. LET’S MAKE KS ICONIC

2. THE OBJECTIVE
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3. SOME ICONIC BRANDS

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SO WHAT MAKES THEM ICONIC?

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8. SO WHAT IS THE CORE NEED
KS CAN ADDRESS?

9. THE NEED FOR LOVE
VS. THE NEED TO FUCK

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13. LOVECREATES

14. SEXDESTROY
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15. THUS OUR RALLYING CALL

22. MAKELOVE
IN MANY WAYS
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MAKELOVE
RESPONSIBLY

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MAKELOVE
ACROSS THE LINE

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IS IT KAMASUTRA?

51. YES IT IS

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LET’S MAKELOVE
A RALLYING CALL