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YAHOO! IT'S YOU.
SO LET THE WORLD MEET YOU
THE IDEA
What if instead of busting millions on advertising 'It's You', Yahoo!
gave their users a platform to introduce themselves to millions.
What if it cost Yahoo! next to nothing, but meant more to the users
than all the advertising put together?
What if Yahoo! went beyond just letting users customize their
homepage, and let them own it instead?
What if Yahoo! really became you?
THE EXECUTION
An application that lets users upload their picture to be featured as part of the Yahoo! logo.
The user will be able to edit and position his/her picture inside one of the 'O's in Yahoo!.
The system will automatically que the user's picture and give him a date and time when the
homepage will feature his customized logo for 2 hours.
Reminders will also be sent to the user before his turn, so he can tell his friends to log on to
Yahoo! and check it out.
The user's face on the homepage will be clickable, leading visitors to a dedicated page with
information about the user, and links to his facebook / blog / portfolio / resume / anything he
wants to show the world.
All the user-generated logos and pages will be archived, so they can be shared amongst
family and friends anytime.
THE IMPACT
Yahoo! is the 2nd most visited website in the world, receiving
over 3 billion page views per day. The opportunity to command
an audience of that magnitude, even for a couple of hours, has
immense potential. It's a chance to showcase your work, spread
your ideas, start a revolution. Most importantly, it's Yahoo!'s way
of saying "it's truly you."
Let the world meet you on Yahoo

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Let the world meet you on Yahoo

  • 1. YAHOO! IT'S YOU. SO LET THE WORLD MEET YOU
  • 2. THE IDEA What if instead of busting millions on advertising 'It's You', Yahoo! gave their users a platform to introduce themselves to millions. What if it cost Yahoo! next to nothing, but meant more to the users than all the advertising put together? What if Yahoo! went beyond just letting users customize their homepage, and let them own it instead? What if Yahoo! really became you?
  • 4. An application that lets users upload their picture to be featured as part of the Yahoo! logo.
  • 5. The user will be able to edit and position his/her picture inside one of the 'O's in Yahoo!.
  • 6. The system will automatically que the user's picture and give him a date and time when the homepage will feature his customized logo for 2 hours. Reminders will also be sent to the user before his turn, so he can tell his friends to log on to Yahoo! and check it out.
  • 7. The user's face on the homepage will be clickable, leading visitors to a dedicated page with information about the user, and links to his facebook / blog / portfolio / resume / anything he wants to show the world.
  • 8. All the user-generated logos and pages will be archived, so they can be shared amongst family and friends anytime.
  • 9. THE IMPACT Yahoo! is the 2nd most visited website in the world, receiving over 3 billion page views per day. The opportunity to command an audience of that magnitude, even for a couple of hours, has immense potential. It's a chance to showcase your work, spread your ideas, start a revolution. Most importantly, it's Yahoo!'s way of saying "it's truly you."