2. The use of Twitter by companies
Type of Tweets for Companies
Type of Tweet Topic Examples Frequency
“Commercial
Vehicle Group
Reports Second”
Content and links News updates “Quarter 2009 37%
Results
http://bit.ly/1tL
ydr”
“@bhkahului Do
Engagement
Customer service you still have 19,20%
(specific)
concerns?”
“Best solutions
for your
Brand awareness Brand reputation 15,70%
scrapbooking
needs! ”

3. The use of Twitter by customers
Demographic aspects Type of Tweets
Percentage Category Number Percent
Subject Category
of total
Total news 72 3,60%
Male 45%
Gender
Female 55% Total spam 75 3,75%
Under 18 18%
18-34 45%
Age Total self-
35-49 24% 117 5,85%
promotion
50+ 14%
Caucasian 69%
African- Total pointless
16% 811 40,55%
American babble
Race
Asian 3%
Hispanic 11% Total
751 37,55%
Other 1% conversational
$0-30k 17%
$30-60k 25% Total pass-
Wage 174 8,70%
$60-100k 28% along value
$100k+ 30%

4. The use of Twitter by customers

5. Advantages and disadvantages for using
Twitter
• Advantages
• Innovating media
• Information gathering
• Disadvantages
• Return on investment
• Identity problem
• Facebook competition

6. • Fast, cheap and innovative communication tool
• Public access
• Worldwide database
• Growing trend

7. Report and Presentation prepared by
Antonio Fernández Pérez
Stanislas Goudard
Windesheim University of Applied Sciences
Department of Business and Economics
Under the supervision of Mr. Braam