+ Today’s Discussion Focused on
Becoming Twitterific • Strategy to leverage platform • Establishing a follower-base • Tools to manage accounts • Leveraging search function and lists • Integration with blogs, Facebook Pages, and other platforms • Identifying key influencers • Monitoring brand mentions • Incorporating Twitter into your customer service • Work Session
+ What is Social Media?
It Is NOT… It Is… • Traditional Marketing Insightful • Easy sales Conversational • Free Targeted • Stand alone Cross-functional
+ Five Goals of Inbound
MarketingListen Understand what your customers are saying about your brand.Network Leading the online conversation is the best way to communicate your message.Energize Give fans the tools they need to share your message among their peers.Embrace Ask clients for new ideas that drive better service and greater innovation.Support Enable customers to help each other when service arise.
+ Terminology Tweet –
Message or “post” up to 140 characters sent through Twitter Tweeps and Twitterers – Twitter users Avatar – Personal image uploaded to your Twitter profile DM – Direct private message that begins d username FF – Follow Friday Listed – To be included in another Twitter user’s list List – Curated groups of other Twitter users Fail Whale – Twitter error message Mention – Mentioning another user in a Tweet by including the @username OAuth – A method to allow a user to grant a 3rd party access to their account without giving up their password Retweet – The act of forwarding another user’s tweet to your followers. Can also be a noun.
+ Profile Settings • Be
sure to change your Avatar to something…ANTHING other than the default egg. • Enter something descriptive in Bio. • Include your location.
+ Profile Design • Profiles
can have custom backgrounds. They should be 1280x960 pixels. • Be aware that the middle of your background will be obscured by content.
+ Lists • User curated
lists of other tweeps • Helpful to focus Twitter feed on specific topics • Can also be automated using available tools discussed later
+ Following and Followers •
The Following and Followers page will give you additional information about each of your friends and whether you are returning the favor of following them. • You can also “Unfollow” anyone from this page.
+ Direct Messages • Direct
messages are personal, one-on-one messages between two tweeps. Think of them as emails. • DMs are also limited to 140 characters. • DMs can only be sent to people who are following your account.
+ 8 Basic Categories of
Tools 1. Core Management of Accounts 2. Mobile Apps 3. Follow and Get Followers 4. Identifying Key Influencers 5. Analytics 6. Search 7. Display Feeds 8. Integration with other platforms
+ Twitter’s Website Surprisingly
not the best way to manage your account One account at a time Poor User Interface No scheduling feature No integration with other platforms
+ Twitter’s Native App
In contrast to its website, Twitter’s native app (Mac) is quite good Multiple accounts at a time Resides in top tool bar and runs in background Nice UI with new tweet alerts No scheduling feature No integration with other platforms
+ Klout • Measure of
overall online influence • Based on Facebook and Twitter measuring True Reach, Amplification Probability and Network Score
+ PeerIndex • Helps understand
social and reputation capital online • Topic-based authority rankings • Assessment of authority and activity on a given subject
+ Social Mention • Aggregates
content from across the Internet • Allows easy tracking and measuring of what others are saying about you, a new product, or topic • Monitors 100+ social media platforms including Twitter, Facebook, YouTube
+ Now What? Establish
or review your existing Twitter account If the most obvious handle is available, use it! Start by following others Retweet others Remember that Tweets are PUBLIC! Don’t say something stupid! Create your own tweets Integrate with other social media!