The Wong family opened their first supermarket in 1942 in Peru called "Wong", which became highly successful and the leading supermarket with 65% market share by 2007 when it was sold. The family then invested in new businesses under the Wong Group including real estate, agroindustry, fishing, energy, finance, food, forestry/environmental services, and more. Some key investments include a sugar mill, fish cannery and farms, bakery, bus terminal, lumber industry, and microcredit financing. The group has over $500 million invested across its diverse portfolio of companies.
2. Background
In 1942 the Wong family opened his first supermarket in Lima, using their
name to identify it “Wong”.
Top level service and client satisfaction was the key to success, and over
the years “Wong” became the undisputed leader of Peruvian Supermarkets
with 65% of market share, more than 50 supermarkets in the country, and
more than 10,000 employees.
In 2007 the family sold the supermarkets to the Chilean Cencosud, and
decided to invest in a portfolio of new companies.
3. Wong Group
Real Estate Agroindustry Fishing Energy Finance
Shopping Electrical
Sugar Mill Fish cannery Micro credit
Malls production
Frozen fish
Dried fish
Offices
Apartments
Logistical Food Forestry and Services
Building Environment services
Bakery Bus terminal
Lumber
industry
Logistic
Facilities
Carbon
emission
bonds
4. Real Estate
Shopping Malls Offices Buildings /
Logistic facilities
Inmobiliaria Inmobiliaria
Plaza Norte
Tulcea Nazhao
Investment: USD 85 MM Inversión: USD 15 MM Inversión: USD 13MM
Sales 2010 : USD 15.0 MM Ingresos 2010 : USD 0.5 MM Pre project evaluation
Sales 2011 : USD 20.0 MM Ingresos 2011 e: USD 1.2
MM
5.
6.
7. Agroindustry
Sugar Mill
Agroindustrial
Andahuasi
Paramonga
Patrimony: USD 100 MM Investment: USD 50MM
Investment 2011: USD 10.0 MM (new investment)
Sales 2010 : USD 94 MM
Sales 2011 e: USD 127 MM
8.
9. Energy
Electrical
Generation
Agroindustrial
Paramonga
Investment: USD 9.2 MM
Sales 2009 : USD 0.8 MM
Sales 2010 e: USD 4.2 MM
10.
11. Finance
Microcredits
CR Prymera
Patrimony: S/. 13MM
Deposits average 2010 : S/.60 MM
Deposits average 2011 e: S/. 90 MM
# offices 2009: 2
# offices 2010 : 13
12.
13. Food
Bakery
International
Bakery
Investment: USD 4 MM
Sales 2009 : USD 1.2 MM
Sales 2010 : USD 5.0 MM
14.
15. Services
Bus Terminals
Gran Terminal
Norte
Investment: USD 15 MM
Sales 2010 : USD 2.2 MM
Sales 2011 e: USD 5.5 MM
Entrepreneurial Creativity Award 2010
16.
17. Forestry and
Enviroment services
Lumber
Industry
Carbon
emission bonds
Investment: USD 5 MM
Sales 2011 e: USD 1.2 MM
Sales 2012 e: USD 6.5 MM
18.
19.
20. Fishing Division
Frozen, Canned,
Cured, Dried fish
Inv. Prisco Small Fish
Patrimony: USD 12.8 MM Investment : USD 1 MM
Investment 2010/2011: USD 17.5 MM (new investment : Drying plant)
Sales 2010 : USD 22 MM
Sales 2011 e : USD 30 MM
Exporter of the year 2010 Award
(Prom Perú)
21.
22.
23. Fishing Division
Frozen
Production
Aquaculture
PIURA PISCO PIURA
• Current Facilities • Current Facilities Culture Area
Freezing Capacity 11 tons/ day Freezing Capacity 8 tons /day
Storage Capacity 200 tons Storage Capacity 70 tons • In asociation with fishermen 170 Ha
(Bottom farming)
• New Facilities • Improved Facilities
Ifreezing Capacity 50 tons / day Freezing Capacity 16 tons / day • Own farms 800 Ha
Storage Capacity 1,200 tons Storage Capacity 500 tons (Suspended System farming)
24. Fishing Division
Farming Area
Sechura Bay (PIURA)
• Sechura Bay aquatic area : 35,000 Ha
• Registered Farms : +/- 170 Asociations
• Average farm size : 70 – 100 Ha
• Asigned supended farming area : 14,450 Ha
• IPrisco has available 800 Ha for our
suspended system project