A talk given to the Young Professionals in Foreign Policy (London) on 9 October as part of their series 'Tools of the Trade'. Thanks to Louis Hughes for the presentation

2. media

3. My Social Media evolution

4. My Social Media evolution
March 2008
Eisenhower
blog. Joined
twitter
2008 2009 2010 2011
June 2008
Came to
UK, started
blogging as
euonym
2009
Started
tweeting as
@EULondonrep
2009
Created
Euromyths
blog, Rep
Facebook page
2010
Separated
@EULondonrep
from
@euonymblog
2011
changed role of
@EULondonrep to be
managed by several
contributors

5. Why use
social
media?

6. Why?
Fish where the fish are
Half mobiles are smart
phones
There are more
Twitter users in
UK than people
that buy
newspapers
Get direct to your audience
Find your communities

7. How has Social media benefited my
career?

8. Main tools we use

9. Information
intelligence
/listening
more relaxed
Focus on
content
Community
interaction
In-depth
Languages,
jobs, lifestyle

10. Not only… but also…

11. My top tips when using social media
Have the right message for your audience
Be ready to interact
Digital=global
Be ready for the future
Change is coming, Adapt or resistBe authentic
Know the effect you want to achieve

12. Thank you for your time