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Understanding Behavior: Getting Engaged or Stranded at the Inbox? Using Core Metrics to Read Between the Lines.
Want to engage your key stakeholders (aka website visitors and email recipients) or maybe just read a bit of their minds? In this hands on session, analytic guru Jordan Dossett will help you navigate your way through visitor behavior. From website visitors to email subscribers, knowing the how and when can be tricky. In this session we will examine: page duration, click path, email clicks, reads and lies. We will look at open rates, bounces, gray/black listing, campaign tags, url shorteners, and much, much, more. As always, part of this session is held in open format for Q&A so remember to bring your questions.
1. How to use analytics to understand my website visitors and email subscribers and better understand their needs.
2. Analytics can be hard to read or understand. This session will highlight and make it easy for visitors to take home solutions they can use right away with ease.
3. A quick overview of analytic tools from free to paid solutions and what and when to integrate them.