Planograms play a pivotal role in ensuring that your store's shelf layout is optimized for sales and customer satisfaction. By understanding your audience, analyzing sales data, categorizing products, and staying adaptable, you can create effective planograms that drive success. Remember that the key to success lies in continuous improvement, so stay vigilant and ready to adjust as needed.

1. How to Choose the
Right Product Mix Using
Planograms?

2. How can
Planograms Help
with Right
Product Mix?
It can help in selecting the right product mix by visually representing
how products should be displayed in store.
By strategically arranging items on shelves, it can optimize the
presentation of high-demand products to drive sales.

3. Planogram Strategies to Choose the Right Product Mix
Understand target
audience
Analyze sales data Categorize your
products
Prioritize key
products
Consider seasonality

4. Understand Target Audience
• Before you start creating a planogram, it
is crucial to have a deep understanding of
your target audience.
• Analyze their demographics, preferences,
and shopping behaviors. This data will
serve as the foundation for your product
mix decisions.
• For example, if you run a children's toy
store, your target audience would be
parents and caregivers looking for age-
appropriate toys.

5. Analyze Sales Data
Reviewing past sales data with a planogram helps you get
information when it comes to optimizing your product
mix.
Identify your best-selling items, seasonal trends, and
products with high profit margins.
This information will help you prioritize the products that
should occupy prime shelf space in your store.

6. Categorize Your Products
• Organize your products into categories and
subcategories.
• Group similar items together to create a logical
flow in your store.
• For instance, in a grocery store, you might have
categories like dairy products and canned
goods.

7. Prioritize Key Products
• Once you have categorized your
products, it is time to prioritize.
• Highlight your best-selling
products—those that are essential
to your brand or generate the most
revenue.
• Ensure that these products are
prominently displayed within their
respective categories.

8. Consider Seasonality
• Seasonal products should be given
special attention in your planograms.
• Plan for rotations and adjustments to
accommodate seasonal shifts in
demand.
• For instance, during the holiday season,
you might allocate more space to gift
items and decorations.

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