1. Hello
Anna Pedroza, Pedroza Communications
Sophie Bessemer, EdComs
Ben Barton, Zondle

2. SCHOOLS MARKET
The audience
The market
Tactics and ideas
Questions

3. Marketing apps
Consumer marketing
International marketing

4. It’s a big market

5. 29k schools
21k primary & 4k secondary state funded
235k teachers primary
155k teachers secondary

6. The UK school year
Planning
Budgeting
Spending

7. Head teacher
Assistant head
Primary teacher
ICT Manager
Secondary teacher
Head of Dept
Subject coordinator
Deputy head

8. David Rogers classroom

9. Time
& resources

10. Create a
working group

11. Who is the competition?
What are their products & USPs?
What are their weaknesses?

12. Where is your audience?

13. Earned
media
SEO & PPC
Outbound
marketing
Events
Partnerships

14. Pete Henshaw
Kerry Eustice
John Eledge

15. A network of advocates

17. Mutual benefit

19. • Grab
logos
from
above
and
add
names

20. Use your audience’s language
Understand competition
Build links
Optimise and welcome

21. Buzz
Blog post
Engagement
SEO

22. Reach key decision makers
Data costs are cheap
Track what’s working
Personalise your message

23. Events
Meeting your customers
Standing out
Having fun

24. Partnerships
Publishers, charities, platforms …. leverage

25. Anna Pedroza
07813 938 020
@annapedroza
pedrozacommunications.co.uk
Sophie Bessemer
020 7401 4045
edcoms.com
@sophiebessemer
Ben Barton
07590 692595
@zondle
zondle.com
Photo credits:
Stephen Heppell
Tim Rylands
Paul Hutson
Pete Jones
Ian Addison
Martin Burrett