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Heelprint Communications


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Describes our purpose, vision and goals.

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Heelprint Communications

  1. 1. Heelprint Communications University of North Carolina at Chapel Hill School of Journalism and Mass Communication Fall 2010 Heelprint Communications
  2. 2. Our History • Founded in summer 2009 • Co-Founders: Megan Carriker, Amy Dobrzynski, Cecilia Gomes, Sabrina Wood • Partnership between Ad Club and Carolina PRSSA • Clients: York House Press, Orange County Partnership to End Homelessness, Aasha, Blinkness • Staff: 65 members Heelprint Communications
  3. 3. Our Purpose Gain real world public relations and advertising experience Help businesses and non-profit organizations in the Chapel Hill community Challenge students’ creativity while helping develop their communication skills Emphasis on team-work and individual exploration Heelprint Communications
  4. 4. Our Talent 7 member Board of Directors  CEO, COO, CFO  Senior Directors (Marketing, Design & Copy, Public Relations, Technical) 22 associates, 3 teams  Marketing  Public Relations  Design & Copy Heelprint Communications
  5. 5. Our Services Heelprint Communications
  6. 6. Our Advantage Only student-run firm in the area No one can provide the services we offer at  the same cost  with the same connections to the UNC-Chapel Hill campus Target businesses with little to no communications presence Focus on non-profits Heelprint Communications
  7. 7. Our Clients Heelprint Communications
  8. 8. Example #1 Example #2 Example #3 Heelprint Communications Examples of promotional materials:
  9. 9. Our Vision Help students get the public relations and advertising experience they need to get an internship/job Support system of UNC Build on what students learn in their classes Create a community learning environment Interaction with clients and other staffers  Heelprint Communications
  10. 10. Our Future We only accept the best at Heelprint Communications  Treated as an internship  Resumes and cover letters  Interview process Extensive training and mentoring program  Younger students “shadow” more experienced staffers  Emphasis on learning and collaboration Heelprint Communications
  11. 11. Our Mission Heelprint Communications is dedicated to providing students at UNC-Chapel Hill with the unique opportunity to gain real world public relations and advertising experience, while helping businesses and non-profit organizations with their strategic communication needs. We are an innovative, student-run agency that aims to challenge students’ creativity while helping develop their communication skills through team-work and individual exploration. We are passionate about our work, and we are dedicated to making your heelprints stick. Heelprint Communications Let us help you. Create your heelprint.
  12. 12. Our Contact Information  Chief Executive Officer – Amy Dobrzynski,  Chief Operating Officer – Elizabeth Graper,  Chief Financial Officer – Vivian Xue,  Current website:  New website: Heelprint Communications