1. Art: Alchemy Growth Partners
Art Education: As One / Individual Action, Collective Power
Architecture: Apps
Architecture Education: Video
Art: Dimensions of Performance
Art Education: Planning
Architecture: Preview and Review
Architecture Education: Developing Performance through Competency
Building
Start with an inefficient system that is just about coping with existing demand and adjust the
characteristics of the information products to emphasize differences in what customers value.
Inject increasing unrelenting demand including an ageing population by adding value to on-
line information to differentiate it from hard copy.
Cut budgets significantly whilst insisting on higher levels of service. If the market segments
naturally, design the information product line to match.
If the market does not segment naturally, choose three versions.