1. Art: Product Dimensions
Art Education: Nonlinear Pricing
Architecture: Enterprise Architecture
Architecture Education: Enterprise
Art: About Us
Art Education: Products and Services

2. Architecture: Volume Discounts
Architecture Education: Isaac from Moonshadow by Cat Stevens
Start with an inefficient system that is just about coping with existing demand and
adjust the characteristics of the information products to emphasize differences in what
customers value.
Inject increasing unrelenting demand including an ageing population by adding value
to on-line information to differentiate it from hard copy.
Cut budgets significantly whilst insisting on higher levels of service. If the market
segments naturally, design the information product line to match.
If the market does not segment naturally, choose three versions
Bundle complementary goods
The nature of applications has evolved dramatically, from the simple batch systems of
the 1960s to today’s networked distributed apps, which are capable of handling much
higher transaction volumes
To support and enable new kinds of applications on far more complex hardware
configurations, middleware has grown from almost nothing to today’s high-
performance, high-capability middleware products