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Primary Research-students (secondary audience) 
8 
7 
6 
5 
4 
3 
2 
1 
0 
Would you prefer the 
magazine to be bright and 
colourful? 
Would you prefer the 
magazine to have darker 
colours and look more 
professional/formal? 
Yes 
No 
Would you prefer the 
magazine to be both 
colourful yet professional? 
0 2 4 6 8 
Would you buy the school 
magazine or would your 
parents? 
Neither 
My parents but I’d still read 
it 
Me 
Parents 
How often would you buy a school 
magazine? 
Once a week 
Once a month 
Once a year 
Never

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Primary research

  • 1. Primary Research-students (secondary audience) 8 7 6 5 4 3 2 1 0 Would you prefer the magazine to be bright and colourful? Would you prefer the magazine to have darker colours and look more professional/formal? Yes No Would you prefer the magazine to be both colourful yet professional? 0 2 4 6 8 Would you buy the school magazine or would your parents? Neither My parents but I’d still read it Me Parents How often would you buy a school magazine? Once a week Once a month Once a year Never