1. Top Tips to Get the best out of Employee Referral Program

2. Tip 1:
DESCRIBE IT WELL. TRACK IT
• Explain your Job requirements in
detail.
 Leave no ambiguity.
 Mention Locations and Eligibility clearly
 Use Job posting filters to ensure
relevance
• Monitor your Job Views
 High Job views but low applies means
job may not be written properly

3. Tip 2:
BRAND WELL
Treat your employees as your
customers.
 Go all out to woo them.
 Include your company Logo and creative
banner
 Easily upload an attractive, eye catching
banner created by your content team
 Ensure your Referral message content is
correct and clear

4. Tip 3:
GET ENTIRE ORGANIZATION ON-BOARD
 Make sure everyone is involved -
including Senior Management.
 Send an introductory mail to employees
for the launch
 Send the mail through senior leaders’
inbox for effective results
Reach out to us
for an introductory email to employees
Success of Referral program is proportional to its visibility

5. Tip 4:
INCREASE REFERRAL AWARENESS
 Employees are as much motivated by the
ability to influence who they work with
as with referral incentive
 Keep referral policy unambiguous and
share it with your employees
Clearly S-P-E-L-L Out the benefits/incentives to employees

6. Tip 5:
ENABLE EASY PARTICIPATION
Implement a system that allows employees
single click sharing to their networks.
Take the work out of your Referral system.
Recruiters adopt faster if the tool has
• Easy Referral CV collation &
• Advanced Referral analysis.
Naukri Referral Tool provides advanced tracking on sharing activity by employees

7. Tip 6:
REACH OUT TO EMPLOYEES’ NETWORKS
• Enable tools that allow employees to get
referrals through their networks.
• Target employees basis position and location
to get relevant & quality applies
Don’t just rely on employees submitting friends’ CVs.

8. Tip 7:
OFFER GOOD REWARDS
• Referrals bring down your hiring cost
 No Harm in paying to employees a fraction of what
you pay to consultants/vendors
 Set higher rewards for Urgent/difficult to fill
positions.
• Incentivize your employees well.
 Motivated employee will walk 5 extra steps to
ensure your job is well spread
• Don’t just rely on cash rewards
 For positions that bring in lot of CVs, online gift
vouchers/movie tickets work well
Set the right referral for your job.

9. Tip 8:
ENGAGE BETTER. REWARD IN STAGES
• Reward Quality Leads as well
 Unique, quality CVs work can be a good criteria to
reward
• Bring-in a sense of competition amongst employees.
 Have leadership board – it tracks employee efforts
Do you pay Referral incentive 90 days after joining ? Think again !
• Break incentives in to - Joining , Retention piece
 Pay a part of incentive upfront on joining and the rest
later
 A good ratio is around 1:4

10. Tip 9:
REQUEST. REMIND. REPEAT.
• Make sure that Referral updates are on top in your
employees social networks
 Track employee shares under Naukri Track Referral
menu
 Re-send referral emails repeatedly if required.
• Use Naukri’s Automated Reminder email service for
employees
Emails & Social Updates have short life span.
More sharing by employees  More visibility  More applies

11. For any queries contact us now
Thank You!
referralsupport@naukri.com
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