7 P's of service marketing

1. ASSIGNMENT
1)In view of the pandemic situation , what arethe services that can be
continued, whatare the services that can be discontinued ?
A country of over 1.3 billion people have face complete lockdown for 21 days
during march to stop the spread of covid 19 and after that govt started
opening goods and services through unlock procedure . In the pandemic
situation released a detailed guideline for the lockdown with a list of services
that will remain open and shutduring this 21 days period.
Services can be continued are:-
a)Banks , insuranceoffice and ATMs
b)Essentialservices like electricity , water and sanitation
c)Hospitaland all the related public and private medical establishments
including manufacturing and distributing units such as dispensaries , chemists
and labs clinics ,nursing homes , ambulance etc.Transportfor all medical
personnel,nurses, paramedicalstaff,other hospitalsupport.
d)Shops providing essentialgoods such as including ration shops , dealing with
food, groceries , fruits and vegetables ,dairy and milk booths, meat and fish
,animal fodder.
e)Delivery of food ,medicine and medical equipment.
f)Printand electronic media

2. g)Telecommunication,internet services broadcasting and cable services and IT
enabled services.
h)Petrol pumps,LPG,petroleum ,gas,retailand storageoutlet
g)Cold storageand warehousing services
h)Privatesecurity services
i)Capital and debt marketservices as notified by SEBI.
j)Manufacturing units of essential commodities. Production units,which
requires continuous process after obtaining required permission from the state
government
h)Defence, central armed police forces, treasury,public utilities including
petroleum ,CNG,LPG etc ,disaster management,power
generation,transmission units ,postoffices national informatics centre and
early warning agencies. State bodies including the police , home guards,civil
defence,fire and emergency services ,disaster management,prison, essential
servicestaff including sanitation and water supply in municipal bodies.
Services can be discontinued:-
a)Government offices, autonomous subordinate offices
public corporations with exceptions
b)Offices of state/UT governments ,their autonomous bodies and corporations
with exceptions.
c)Commercial and private establishment with publications
d)Industrial establishment with exceptions
e)All transport services air,railway,roadways with exceptions
f)All educational , training research and coaching institutions
g)All places of worship, political, sports, enterntainment, academic, cultural
and religious functions

3. 2)Apply the 7ps of services marketing to any serviceof your choice ?
People
The patients, clients, customers, prospectivepatients, providers, staff,
management – everyone– involved in the healthcare organization, facility, or
practice. The people who deliver a service are a significantingredient in the
productitself. Consumers evaluate serviceand satisfaction based on
perceptions and personalinteractions. A patient doesn’thavemuch insight to
a physician’s clinical skills, but they will know if they are pleased based on dealt
with them as a person. Your reputation and your brand are not yours alone—
it’s a matter of teamwork.
Product
Presenting the correctproduct(goods and/or services) with values that meet
or exceed the needs and expectations of the target market. The primary
determinant is in knowing that customers perceiveand receive value and
satisfaction by way of your healthcare practice or organization.
Price
The amount paid in exchange for the value received. Price must be competitive
and lead to profit, but may vary within promotional and/or bundle purchase
options. Price is a toughie in the healthcare industry. Sometimes there are few
or no options: Price is whatit is, or maybe it’s paid through an individual’s
insurance. Elective care or cosmetic procedures, of course, area different
animal. Anywherein this spectrum, price is also a function of value,
competition in the marketplace, and affordability. Take a serious look at those
areas where there is flexibility, and be open to adjusting prices
Promotion
The many and various forms of communicating with the target audience to
effectively present benefits, answer needs and inspire action.For this list, it’s
convenient that Promotion begins with a P, but somehealthcare professionals
react negatively to the “retail” or “blue-light-special” connotation. A better

4. label for this category is communications, meaning all the direct and indirect
ways of expressing yourself (your practice, your brand, our services) to those
who need and want your services.
Place
Presenting products or services to the customer (patient, client, end-user) in
the rightplace and at the right time.The most obvious “place” is the office,
facility, SurgiCenter—wherethe productmeets the user. In healthcare, the
place for purchasedecision is often separate from whereand when
product/serviceis delivered. Keep this spectrum in mind…a changein location
can impact the decision to buy. And it’s likely that more than one “place” is
involved when there are multiple providers in the practice and/or multiple
offices.
Process
Processes address how theproductis delivered to the customer. They support
the customer experience to ensurethat the serviceis delivered effectively and
consistently. Processes can be direct activities that touch the customer, like
how they are greeted upon arrival, or steps taken to ensureoperation on the
right body part. Process can also be indirect activities like back-office
procedures that supportthe overall experience before, during and after the
service. Standardizing processes ensures thatthe customer can expect the
same performanceon a consistent basis.
Physical Evidence
Physicalevidence reflects the things a customer can see that impact the overall
experience. Think of an entertainment venue like a baseballgame. The physical
evidence includes the uniforms, thelogos around the ballpark, and convenient
location of refreshments and other services, among other items. Each of these
physicalattributes contributes to the value of the overallexperience.
In a hospital, a welcoming environment that includes a car valet and a
beautiful entrance is only part of physicalevidence. How well they navigate the
labyrinth of a delivery organization and whatthey see as they move from
location to another also provides physicalevidence. Clear and extensive

5. signageas well as hallways with pictures rather than sterile walls also creates
physicalevidence. After all, it doesn't matter how well the service was
provided if people struggleto find their way.
Ankit sha