- Research on the consumer behavior and internet penetration in UAE in general.

2. Objective
 UAE - General Ecommerce Market research
 Ecommerce Market forecast
 Population Insights
 Internet Penetration
 Customer Behavior Online
 Market places platforms

3. Market Size
UAE gems and jewelry market stood at $8.4 billion in 2018 and is projected to grow at a CAGR of around 8%, to
cross $13 billion by 2024.

4. Market Size

5. Population Insights:
Population in Figures:
Total Population: 9,400,145
Urban Population: 86.2% & Rural Population: 13.8%
Density of Population: 112 Inhab./km²
Men (in %) - 72% & Women (in %) - 28%
Medium Age: 30
Ethnic Origins:
16.5% Emirati
58.5% South Asian (Bangladeshi, Pakistani, Sri Lankan, Indian)
16.5% other Asians (Filipinos, Iranians)
8.5% Western expatriates

6. UAE Population
# ~27.8% of the UAE’s population is female.

7. Population insights:
Population in Main cities:
Name Population
Dubai 2,173,344
Sharjah 1,421,000
Abu Dhabi 1,031,875
Al Ain 435,994
Ras al Khaimah 224,000
Fujairah 82,915

8. Population insights:

9. Digital Penetration & Growth

10. Digital Penetration & Growth

11. Consumer Behaviour
Consumer Behavior in the Middle East:
# According to survey portal Statista, ecommerce user penetration in the Middle East and Africa region stood at
54.6% in 2018 and would grow to 58.8% by 2022.
# E-commerce transactions in the UAE are forecast to total $16 billion (Dh59 billion) in 2019 and grow 23%
annually between 2018 and 2022.
# UAE residents also are among the top 10 globally when it comes to spending time on the internet and social
media, averaging seven hours and 54 minutes daily.

12. Customer behavior
# Dubai alone accounts for 30% of the Middle East’s luxury market.
*One study found that UAE citizens spend around 30% of their monthly salaries on luxury goods.

13. Customer profile and behaviour
# The UAE shopper is among the top spenders online.
# The UAE represents the biggest annual spend per online shopper at $1,648, with growth projected through
2020 at 29.6 per cent.
# The transaction size in the UAE averages $144 in 2018-19, compared to $79 in mature markets and $26 in
emerging markets.

14. Customer Shopping Behavior
# Women influence 80% of all purchases in Dubai.
# They spend over 30-60% of their monthly income shopping.

15. Customer profile and behaviour
# 60% consumers were more likely to buy from brands they trusted.
# 32% remain loyal to their favorite retailer because of their trust in the brand.
# 48% consumers had also stated that they were influenced to make repeat purchases because of the attractive
offers that were communicated to them.

16. Online presence
# Localization & Language: Language and localization are very important aspects of commerce in the Middle East
as even the Arabic dialect can vary widely across markets.
# Creative & Content: Show/ Advertise what consumer wants to engage with.

17. Top Marketplaces Players
UAE:
Souq, Nahel, Sukar, JadoPado
Saudi Arabia:
Ali Express, Amazon, eBay, Souq
Qatar:
Amazon, Lulu, Souq, IKEA
Oman:
Lulu, Ali Express, Souq
Kuwait:
Xcite, Ubuy, Souq
Bahrain:
JadoPado, Alshop, Souq, Namshi

18. THANK YOU!
Top Source:
https://www.techsciresearch.com/report/uae-gems-and-jewelry-market/1451.html
https://www.capillarytech.com/blog/omnichannel/ecommerce-landscape-in-the-middle-east/
https://www.khaleejtimes.com/uae-e-commerce-set-for-record-2019
We ae social - research presentation