Facebook Contest Case Study

1. 15th November- 30th December
Case Study
On
#StyleWithMebaz
Contest

2. Brief
Client: Mebaz
Agency: Social DNA
Target: Hyderabad
Media: Facebook Page
Objective: To increase engagement
on the Mebaz Facebook page

3. About Mebaz
• Mebaz is a result of close to four
decades concern for pure
beauty and fashion. It redefines
style and class in all its
collections.
• With the most delicate and
finest fabrics, every Mebaz
design speaks a story of its own!
• Mebaz is a one stop shop for an
ethnic experience for
everybody. Mebaz looks
forward to extending the brand
nationwide in the near future.

4. Challenges
• To increase Mebaz Facebook
page engagement.
• Use Facebook as a platform
to increase store walk-ins.

5. Our Approach
• With a primary focus on
increasing engagement on the
Mebaz facebook page
• We worked on a contest idea
( #StyleWithMebaz contest)
where, the fans of the page
had to play an easy quiz
• As part of this process, our
creative team designed
attractive contest post so as to
visually appeal to the
followers along with the
content.

6. #StyleWithMebaz
• The contest began with a quiz on the latest trends of Mebaz fashion.
• The followers on the Mebaz page were asked to comment, share and
like the post
• The contest was driven twice on the page, which led to maximum
reach.
• The winner was chosen over the following criterion
a) The contestant who had commented with the correct answer
b) Also, shared the post and tagged maximum friends.
• Three lucky winners won a Mebaz shopping coupon worth INR 1000,
750 & 500.
• The period during and after the contest saw tremendous user
engagement in terms of comments and shares, and post likes.
• The reach and the response of the contest was overwhelming

7. How did #StyleWithMebaz
contest gain
Momentum?
• The contest question was kept simple yet tricky.
• The contest post was reposted thrice on the page
over a period of time.
• The contestants were suggested to keep tagging
& sharing to win the contest.
• Contestants were personally invited to play the
contest on the page with the contest post link
attached
• Community updates also played a major role in
making the post go viral on the page.

8. As a result
• We successfully achieved an
overwhelming response and user
engagement on the page, with statistics as
below:
Total Reach: 45,911
Organic- 31,693
Paid- 14,218
Total Engagement on the post:
Likes- 1,736
Shares- 2,069
Comments – 1,095
• Achieved virality amongst our followers
by posting interactive and creative content
• A major increase in the popularity and
visibility of Mebaz

9. 0
5000
10000
15000
20000
25000
30000
35000
Organic Paid
Reach
Organic
Paid

10. 0
500
1000
1500
2000
2500
Contest Engagement
likes
shares
comments