FLAME ON DIGITAL MEDIA
Social Media Mandate• To create engagement and fan acquisition for FLAME  on Social Media Platforms• Generating a buzz abo...
HOW WE LEVERAGED FACEBOOK
Content & Engagement                        Admission DetailsFaculty News
Content & Engagement                  Promoting Website                      Features
Content & Engagement                  Internship Programs
Content & Engagement                         Promoting                       Infrastructure
Special Features                   Have you been there?
Special Features                   What’s on their mind?
Special Features                   Who’s This
Customer Feedback and ConnectFan Appreciation
Know Your FLAME Contest• The contest got a good start with an average of 4 participantsfor the first 6 questions.• The max...
Know Your FLAME Contest                   Tabs for Non-Fans
Know Your FLAME Contest Contest Tab
Know Your FLAME Contest                        Detailed updates for the answers                        highlighting their ...
TWITTER OPTIMIZATION
#OnMyBookShelf• #OnMyBookShelf was used to promote the visibility of the brand• Followers were encouraged to tweet with th...
#OnMyBookShelf         A total of 766 Tweets using the #tag
#OnMyBookShelf    Positive Tweets for the #Tag
#OnMyBookShelf    Trending No. 2 in Mumbai
Interaction on Twitter    Replies and Conversation with followers
Attending Queries      Facebook Queries
Attending Queries      Twitter Queries
OUTCOME & SUCCESS
From where we took the brand ahead•   Facebook page with 3432 likes•   Frequency of updates was negligible•   Zero engagem...
SOCIAL MEDIA INSIGHTS
Facebook
Twitter
THANK YOU
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FLAME Case Study

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FLAME Case Study

  1. 1. FLAME ON DIGITAL MEDIA
  2. 2. Social Media Mandate• To create engagement and fan acquisition for FLAME on Social Media Platforms• Generating a buzz about the institute on the online media• Eventually increase the no. of admission related queries for the institute
  3. 3. HOW WE LEVERAGED FACEBOOK
  4. 4. Content & Engagement Admission DetailsFaculty News
  5. 5. Content & Engagement Promoting Website Features
  6. 6. Content & Engagement Internship Programs
  7. 7. Content & Engagement Promoting Infrastructure
  8. 8. Special Features Have you been there?
  9. 9. Special Features What’s on their mind?
  10. 10. Special Features Who’s This
  11. 11. Customer Feedback and ConnectFan Appreciation
  12. 12. Know Your FLAME Contest• The contest got a good start with an average of 4 participantsfor the first 6 questions.• The maximum no. of participants were either alumnus or apart of FLAME.• Total No. of Unique Participants: 25• Total No. of Contest Tab Views: 1,850• Winner: Ranjit Deshmukh with 11 correct answers
  13. 13. Know Your FLAME Contest Tabs for Non-Fans
  14. 14. Know Your FLAME Contest Contest Tab
  15. 15. Know Your FLAME Contest Detailed updates for the answers highlighting their significance in FLAME CampusUpdate announcing the winner
  16. 16. TWITTER OPTIMIZATION
  17. 17. #OnMyBookShelf• #OnMyBookShelf was used to promote the visibility of the brand• Followers were encouraged to tweet with the #Tag• The #Tag was readily accepted by the twitter audience• Following points reflect the success of the activity • Trending No.1 in Mumbai on Trendsmap Breaking #Tags • Trending no. 2 in Mumbai in top 10 trending topics • Trending no. 6 in Ahmedabad and Chennai in top 10 trending topics • A total of 766 Tweets using the #Tag #OnMyBookShelf • An increase of 15 followers in just 3 hours
  18. 18. #OnMyBookShelf A total of 766 Tweets using the #tag
  19. 19. #OnMyBookShelf Positive Tweets for the #Tag
  20. 20. #OnMyBookShelf Trending No. 2 in Mumbai
  21. 21. Interaction on Twitter Replies and Conversation with followers
  22. 22. Attending Queries Facebook Queries
  23. 23. Attending Queries Twitter Queries
  24. 24. OUTCOME & SUCCESS
  25. 25. From where we took the brand ahead• Facebook page with 3432 likes• Frequency of updates was negligible• Zero engagement• 50+ followers on Twitter
  26. 26. SOCIAL MEDIA INSIGHTS
  27. 27. Facebook
  28. 28. Twitter
  29. 29. THANK YOU

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