The document summarizes the history and failure of Nokia's mobile gaming devices, the N-Gage and N-Gage QD. It discusses how Nokia was founded in 1865 and merged into the Nokia Corporation in 1967. In the early 2000s, Nokia launched the N-Gage to combine a mobile phone and handheld gaming console, but it failed due to design flaws, a poor game selection, and high price point. In 2005, the N-Gage QD was released with design improvements but still failed to compete with other gaming devices like the PSP due to a lack of meaningful changes and a saturated market.

1. Anil Kumar Shrestha
Ankeet Rajbhandari
Diveej Shah
Jush Shrestha
Shashank Pradhan

2. -Found in 1865 as a
wood-pulp mill by
Finland-Swede Knut
Fredrik Idestam.
-Finnish Rubber Works
acquired Nokia wood
mills as well as Finnish
Cable Works, a
producer of telephone
and telegraph cables.
- All three companies
merged as Nokia
Corporation in 1967.

3.  Today Nokia is the most prolific maker of cellular phones.
 World's largest telecommunications equipment
manufacturer.
 Nokia provides mobile communication equipment for
every major market and protocol, including GSM, CDMA
and WCDMA.
 Its global market share was 23% in the second quarter of
2011.

4. The Mobile Gaming era
 The mobile phone had only the most basic of games by
the end of the 20th century.
 Snake on the Nokia 6110, really pulled a
masterstroke, because it sparked the
beginning of a new era.
 New technologies opened the door for more
sophisticated mobile gaming:
J2ME (Java 2 Micro Edition) and
BREW (Binary Runtime
Environment for Wireless).

5. Other Early Mobile Gaming Devices
 Game Boy (1990)
 Game Boy Advance (2001)
 NINTENDO
 PlayStation Portable (2004)
 SONY

6. Gaming craze and Nokia’s Vision
 In the late 1990s, gamers increasingly carried both mobile
phones and handheld game consoles.
 Nokia spotted an opportunity to combine these devices
into one unit.
 So on October 2003, they launched a product, a device
that integrated the wireless cell-phone and the handheld
gaming console.
 It was……………

7. Nokia N-Gage Nokia N-Gage QD
2003 2006

8.  It was a game deck, an MP3 player, a wireless browser, and a
phone in one.
 Based on the Symbian OS 6.1 and Series 60 user interface like
the 7650 and 3650.
 Two useful additions: MP3 player and FM radio.
 Able to run all Series 60 software and Java MIDP applications.
 Main CPU was an ARM Integrated (ARMI) compatible chip
(ARM4Tarchitecture) running at 104 MHz.
 Online and multimedia games via GPRS or Bluetooth.
 N-Gage was the first device of its kind.

9. The Hype and the Reality
 The release of the console was followed by an incredible
advertising campaign and various PR-projects.
 However, sales of the console turned out to be minimal
even in the first month.
 Nokia initially claimed 400,000 sales in the first two
weeks.
 Independent market research claimed that N-Gage sold
only 5,000 decks in the United States in that time, and
800 decks in the UK, which came up to be true.

10. What went wrong??
 The Design:
 To insert a game, users had to remove the phone's plastic cover and remove
the battery compartment
 The speaker was on the side edge of the phone, resulting in many gamers
mocking it as talking into a "taco phone“
or "side-talking.“
 In the gaming realm, N-Gage was also criticized for its vertical screen and the
poor selection of games.

11. What went wrong??
 The Market:
 The price was comparatively too high.
 Nokia wanted to capture the Mobile Gaming Industry.
 But, competitors such as GameBoy Advance was too much.
 It fell behind in the cell-phone
user market too.
(It could not position itself anywhere.)

12. Correcting Mistakes????
 On late 2005, Nokia launched it’s 2nd Edition of N-Gage;
The N-Gage QD.
 Features such as:
 Front speakers.
 Convenient Game cartridge slot.
 Smaller, smoother design.
 Compatible Keys.
 Cheaper price.
 The changes came with a price:
 MP3 playback, FM radio reception, and USB connectivity
options had all been removed.
 Body was made out of a cheaper material.

13. Same Results!
 Now, even tougher competitors had entered the market.
 Sony PlayStation Portable
 New cell phones
 There were no qualitative changes.
 On November 2, 2009 it was announced that the N-gage service
would continue through 2010 before being shut down for good.

14. .

15. Recommendation
 Design
 Convenience
 Consumers
 Market placement
 Price