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1. Case Study Of Macrolink Group
Abstract: As consumers' level of consumption rises, more and more industrial corporations have turned to investing in the entertainment sector due to
the need for sustainable growth.
In late 2017, a simple headline caught our attention. According to news from Macrolink Group's official website as well as numerous other channels,
the company has decided to invest 22 million RMB in Tencent MusicEntertainment Group, with the deal being officially signed in September. Over 20
other companies, including BHG Long Hills Capital, CMBI, and BOCOM International also participated in the investment.
While the 22 million figure isn't particularly surprising given the sheer size of both parties (Macrolink and Tencent), but the motivation behind the
investment, ... Show more content on Helpwriting.net ...
It holds various levels of shares in over 90 companies, 9 of which are publicly traded. The Group was ranked #208 on the list of top 500 companies of
China in 2017 with its gross annual revenue reaching 83.3 billion RMB, a 15.97% increase from the previous year.
Macrolink Real Estate Co., Ltd., the appropriately named real estate company under Macrolink, went public in July of 2011 through a reverse takeover,
aiming to integrate its core services with cultural tourism. 5 years later after the company's IPO, the company changed its name from Macrolink Real
Estate to Macrolink Culturaltainment Development to more accurately reflect its change in direction. The corporation's winery company, "JLF
Investment Co. Ltd." saw a timely name change as well, to "New Silkroad Culturaltainment Limited."
Of course, this change is more than meets the eye. The company's adjustment in its tourism business model led to the largest percentage of growth in
both its gross revenue and profit. According to an annual report published in April last year, Macrolink Culturaltainment brought in an annual revenue
of 7.5 billion RMB in 2016, an increase of 61.41%, and its growth in annual profit reached a staggering 70.35%, netting 524 million
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2. Social Media Business Model Analysis
l Social Media Business Model Analysis – Case Tencent, Facebook, and Myspace
Logistics Master 's thesis Xiaoyan Hu 2011
Department of Information and Service Economy Aalto University School of Economics
ABSTRACT
The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization
of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is
online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to
make profit for a company, a company's financial performance could be better ... Show more content on Helpwriting.net ...
5 1.2 Objectives and Research problems ........................................................................... 6 1.3 Thesis Structure
............................................................................................................ 7 1.4 Study Methods
............................................................................................................... 8 2. Literature Review of Social Media
.................................................................................... 9 2.1 Definitions of Social Media .......................................................................................... 9 2.2
Social Media and Web 2.0 ......................................................................................... 10 2.3 Classification of Social
Media.................................................................................... 13 2.4 Use of Social Media ....................................................................................................
19 2.5 Networks Effects.......................................................................................................... 20 2.6 Social Media as a Marketing Tool
............................................................................ 21 2.7 Social media issues and challenges ........................................................................ 24 2.8
Monetizing
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3. Marketing and Internet Service Industry Essay example
Acknowledgments Completing this dissertation has proven to be a very challenging endeavor, and it certainly would have been a whole lot more
difficult to accomplish without the help of many important persons. First of all, my dissertation supervisor, Shannon–Little, Paul A, has provided
valuable guidance and direction along my research and writing path. I would like to express my sincere appreciation and thanks to him for his support,
patience and encouragement. Also, special thanks go out to Mario Ding and Janie LIU, who has been there at important times to bounce around ideas
to give me a large number of suggestions and to assist me along this dissertation. She suggested many clear ways to design the structure of this
dissertation.... Show more content on Helpwriting.net ...
Some of Chinese ISP(Internet service provider) just like Tencent, Baidu, Sina etc. are entering the next phase in China's development: they are
establishing co–operations with international partners, licensing their services, and some of them are even in the phase of initiating overseas
operations. The Figure 1 indicates the key industry figures of China's Internet service industry. |Key Industry Figures |2009 | | |Industry Revenue
|21,943.5 |US Million USD | |Industry Gross Product |10,094.0 |US Million USD | |Number of Establishments |31,089.0 |Units | |Number of Enterprises
|22,346.0 |Units | |Employment |261,000.0 |Units | |Total Wages |2,273.8 |US Million USD | Figure 1: Key Industry Statistics (IBIS 2010) According to
the recent report of China's Internet market, Baidu, the largest search engine in China, took up 72.3 percent share in the search market. Tencent, one of
China's largest Internet integrated services provider, which was renowned for its instant messaging product QQ, occupied 76.56 percent market share
in the instant messaging field. Another e–business tycoon Alibaba also held more than 50
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4. Essay On Alibaba
Alibaba Group Holding Limited is a publicly traded in HangZhou, China. It start operate from 4 April 1999. Alibaba.com Limited, primary company of
Alibaba Group, is the world's largest online business–to–business trading platform for small businesses. Alibaba Group is a HangZhou–based group of
Internet–based e–commerce businesses, including business–to–business online web portals, online retail and payment services, a shopping search
engine and data–centric cloud computing services. Alibaba.com is a global website for members to find suppliers and buyers. Consumers can both sell
and buy products on Alibaba.com. The company began in 1999 when Jack Ma founded the website Alibaba.com, a business–to–business portal to
connect Chinese manufacturers... Show more content on Helpwriting.net ...
Moreover, Baidu offers audio and image files, along with Chinese–based search engines for different websites and 57 other community and search
services. Two years ago, Baidu was ranked as one of the top 5 Internet sites with the highest Alexa ranking. Regarding the files and services provided
by Baidu, it must be said that the company offers over 90 million images and multimedia files, in addition to the over 740 million web pages. The
multimedia content of Baidu covers MP3 music, movies and even a personal digital assistant mobile search. The company has even released a
low–cost smart phone recently.
During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which Baidu had a market share of 56.6%. China's
Internet–search revenue share in second quarter 2011 by Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in
the NASDAQ–100 index. In May 2014, Baidu ranked 5th overall in the Alexa Internet
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5. Baidu Valuation at IPO
Baidu
CASE: A–197 DATE: 02/05/09
BAIDU.COM, INC.: VALUATION AT IPO
Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three
rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. (See Exhibits 1
and 2 for a listing of Baidu's private funding sources and pre–IPO share allocations.) The initial public offering (IPO) turned out to be one of the
highest–profile debuts since the Internet bubble burst in 2000. The stock price jumped 354 percent on the first day of trading and closed at $122.54,
valuing the company at about $3.96 billion based on 32.3 million shares outstanding. While ... Show more content on Helpwriting.net ...
(See Exhibit 4 for size of China's online advertising market.) Internet Users According to Internet research firm iResearch, the number of Internet
users in China was projected to grow from 115 million in 2005, to 187 million in 2007, a CAGR of 27.5 percent.4 The long–run Internet user growth
was projected to be 8 percent CAGR between 2005 and 2015. In terms of user profiles, China's Internet users were generally young (81.3 percent were
under 35) and educated (greater than 54.5 percent had a tertiary education). 5 (See Exhibit 5 for China's Internet user profiles.) These demographic
profiles resulted in a very attractive consumer group that also tended to have significant spending power. Combined with the advantages of this
attractive consumer group was the increasing popularity of online search in China. By 2005, online search had gained significant traction among
Chinese Internet users. According to Internet research firm comScore, only 64 percent of Chinese Internet users used online search engines in 2002; by
2005 that number had jumped to 87 percent, which was roughly in line with the trend in the U.S. Internet Paid Search Market Overview Market Size
China's Internet–paid search market, a sub–segment of online advertising, was estimated at $127 million in 2005, representing an 84 percent growth
rate from 2004. This market, however, was equivalent to only 1.8 percent the size of the U.S. paid search
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6. Case 11 Mabindra Mabindra B
www.ib.cdc.org
Case 11 Mahindra & Mahindra
(B):
An Emerging Global Giant?
"I have been on record to say that my philosophy of going global is because if you don't succeed abmad or don't have the capacity to succeed abmad
and to carve out some turf abroad you are not going to be safe at home [. . .}. If you want to compete with multinationals you have to be a multinational.
So that is the logical rationale for going abmad.HI
–ANAND G. MAHINDRA,
Vice Chairman and Managing Director,
Mahindra & Mahindra Ltd., in 2010.
In 20 II, India–based automotive giant Mahindra & Mahindra
Ltd. (M&M) was featured on the Forbes Global 2000 list,2 a ranking of the biggest and most powerful companies in the world. Besides M&M, some
of the other Indian ... Show more content on Helpwriting.net ...
The group of Brazil ,
Russia, India, China, Mexico, and South Korea are commonly referred to as the Big Six ("B6") by global management consulting firm Accenture, as
they are the leading developing economies.
Earlier, owing to their low–cost structures, the developing economies served as mere outsourcing locations for the MultiNational Companies (MNCs)
of the West. However, the changing global economic scenario had brought down trade and investment barriers and integrated global supply chains,
thereby paving the way for the development of emerging markets. Some of the developing countries were witnessing rapid growth and thus the
nomenclature Rapidly Developing Economies (RDEs) was assigned to them. The term "Rapidly Developing Economies" was used to denote emerging
markets such as China, India, Mexico, Brazil,
Russia, South Africa, Poland, Indonesia, Turkey, and South Korea.
Moreover, the importance of the emerging markets to the global economy came into sharp focus as the world came out of the global economic
recession. Experts said that the importance of emerging economies to world trade had been steadily increasing. Between

7. 1990 and 20 I0, the annual growth rate of exports and imports from emerging and developing economies averaged around 7.5% compared to the figure
of around 5% for developed economies.4
It was reported that the share of the RDEs in global trade was growing significantly. Notably, ROEs were
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8. Social Media Business Model Analysis
l Social Media Business Model Analysis – Case Tencent, Facebook, and Myspace
Logistics Master's thesis Xiaoyan Hu 2011
Department of Information and Service Economy Aalto University School of Economics
ABSTRACT
The term of social media is becoming increasingly popular presently, the amount of social media users is growing dramatically, and the monetization
of social media has been discussed in publications but not in details. Nowadays, the most frequently used approach to make money for social media is
online advertising. However, the successful company like Tencent proves other potentials of monetization. Because the business model is critical to
make profit for a company, a company's financial performance could be better ... Show more content on Helpwriting.net ...
51 5.2.1 Tencent business model ..................................................................................... 51 2
5.2.1 Facebook business model .................................................................................. 61 5.2.2 Myspace business model
.................................................................................... 70 5.2.3 Business models comparison............................................................................. 76 5.3
Performance Measurement ....................................................................................... 82 5.3.1 User activity and engagement metric
................................................................ 82 5.3.2 User geo–socio–demographic metric ................................................................. 83 5.3.3 Social media
content metric ............................................................................... 85 5.3.4 Business metric
.................................................................................................... 88 5.4 Business Models Innovation
...................................................................................... 90 5.4.1 Potential models assessment............................................................................. 90 5.4.2
Identification of risks
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9. Case Study on Ebay
Question Paper Integrated Case Studies – I (MB3J1): January 2009
Case Studyв€
— (100 Marks)
This section consists of questions with serial number 1 – 5. Answer all questions. Marks are indicated against each question.
Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e–commerce market, controlling
more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can
be attributed to Taobao's edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995
which was later called eBay. By mid 1997, eBay received one million page hits per ... Show more content on Helpwriting.net ...
Alipay's core service is an escrow service which solves the concerns related to settlement risk between buyer and seller. In this system, after a buyer
commits himself/herself to an online transaction, his/her payment is held in an Alipay account until he receives the product ordered. After the product
is received the buyer notifies Alipay and the payment is then forwarded on to the seller. As of December 2006, Alipay had 33 million registered users.
(Source: "Alipay – 33 Million Registered Users," www.imnewswatch.com, February 5, 2007) PayPal was a leading online payment company
purchased by eBay in mid–2002. In June 2007, PayPal had 143 million user accounts across the world. Through PayPal, individuals and businesses
could send or receive money over the Internet. PayPal supported payments in US Dollars, Canadian Dollars, Australian Dollars, Euros, Pounds
Sterling, and Japanese Yen. Buyers could also pay for their online purchases on various e–commerce websites and auction sites like eBay using the
balance in their PayPal account. Though this mode of transaction was quick, there were also a number of complaints from disgruntled PayPal
users. Most of the complaints were related to the dispute resolution procedures of PayPal. In eBay China, transaction fees used to be charged as a
percentage of the value of completed sales. This ranged from RMB 10 for a sale worth RMB 500 to RMB 115 for one worth RMB 20,000 (Source:
"EBay China
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10. Intellectual Property Rights And The Online Gaming Business
ECONOMY
Intellectual Property Rights and the Online Gaming Business in China
May 25, 2015
The New York Times Economic Scene Editor Anna Wu
Abstract
Online gaming as one of the largest and fastest growing Internet business in the world, are developing in the peak period in China (Kshetri, N. 2009).
According to China Gaming Market 2014–2018 Forecast and Analysis (IDC) China, In 2013, RMB83.17 billion in revenues were generated by China
's gaming market, including online PC games, single player PC games, and mobile games. It claims that an annual growth rate of 23.5% in this period
of the revenue of China 's gaming market can be expected. However, the intellectual property rights especially the copyright presents online gaming
business a ... Show more content on Helpwriting.net ...
According to the speech by Thomas Yih (2010), the assistant president and general counsel, Shanda Games Limited, the developing scale of online
gaming in China could be described by numbers, including the number of the broadband users exceeded the entire population of America and the
complex annual growth rate of China 's internet users was 36 percent from 2005 to 2009. By the end of this period, the number of online game players
in China reached 296 million, occupying more than two thirds of the total internet user in the nation. Not only Shanda Games Limited noticed the big
opportunity, but also many commercial subjects has been attracted by its predictable business outlook. Therefore, severe conflicts related to copyright
infringement between different companies during the competition convey the significance of protecting copyright in China.
Legend of Mir II is a massive multiplayer online role–playing game (MMORPG) which originally produced by Actoz Soft Co. Ltd. in Korea was
published by Shanda Games Limited and was commercially launched in November, 2001. The number of the occurrent players for Legend of Mir II
exceeded six million in October of 2002, became the most welcomed online game in 2002 and 2003 in China (Jiang, 2008).
This MMORPG as an honor leader of Shanda Interactive Entertainment Ltd, generates stunning monthly profits accounting for RMB1.4 billion yuan.
However, since the end of year 2011 Shanda Games Limited found a
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11. Licensing Agreement
EXCLUSIVE RAGNAROK
LICENSE AND DISTRIBUTION AGREEMENT
This Exclusive License and Distribution Agreement ("Agreement") is made and entered into as of the 1st day of
December, 2015 ("Effective Date"), by and between Gravity Co., Ltd., a corporation duly organized and existing under the laws of the Republic of
Korea ("Korea") and having its principle office at 15F, Nuritkum Square Business Tower, 1605, Sangam
–Dong, Mapo–Gu, Seoul, Korea ("Licensor"),
and Riot Games, Inc., operates as a subsidiary of Tencent Holdings Limited, and a Delaware corporation with its principal office at 2450 Broadway
Street, Suite 100, Santa Monica, CA 90404 ("Licensee").
.
RECITALS
WHEREAS, Licensor has developed, and owns all rights in massively ... Show more content on Helpwriting.net ...
"Intellectual Property" shall mean all patents, designs, utility models, copyrights, know–how, trade secrets, trademarks, service mark, trade dress and
any other intellectual property rights, whether registered or not, in or related to the Game or Technical Information. "Local Language" shall mean
English as used in the Territory. "Local Version" shall mean the Game provided in the Local Language. "Parties" and "Party" shall mean Licensor
and Licensee, collectively and individually, respectively. "Prepaid Cards" shall mean the tangible or intangible card containing a unique code or other
unique identifying information purchased by End Users to access the Game, as generated by Licensee in its sole and exclusive discretion. "Servers"
shall mean the servers established, installed and operated by Licensee within the Territory only for the service of the Game to End Users in the
Territory. "Sublicensing" shall mean alicense granting a portion or all of the rights, to a third party by Licensee, which has been granted to Licensee
under this Agreement. When used as a verb, "Sublicense" means to engage in Sublicensing. "Technical Information" shall mean the software,
know–how, data, test result, layouts, artwork, processes, scripts, concepts and other technical information on or in relation to the Game and the
installation, operation, maintenance,
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12. Linkedin Case Study
9–112–006
REV: JANUARY 6, 2012
FRANCOIS BROCHET
JAMES WEBER
LinkedIn Corporation
Every once in a while, a company comes around that transforms an industry in such a way that investors have difficulty grasping just how big it may
one day become [...] We believe LinkedIn can be one of these companies. –Morgan Stanley Research, June 28, 2011
On the evening of July 7, 2011, the price f or LinkedIn's shares closed at $94. This closing price gave LinkedIn a market capitalization of $8.9 billion:
37.5 times its 2010 revenue and 592 times its
2010 earnings.1 LinkedIn, the 100 million member social networking website for professionals, had gone public seven weeks earlier. After an eventful
first day of trading where trading volume had exceeded 30 ... Show more content on Helpwriting.net ...
In late 2007, it introduced its Intelligent Applications Platform which enabled web content developers to create professional–focused applications
which allowed business partners to embed LinkedIn applications onto their si tes and also business partners to embed their applications onto the
LinkedIn site.11 By early 2010, LinkedIn had introduced applications to enable members to access its services through mobile devices including
iPhones, Palm, and Blackberry. 12
Since its early days, LinkedIn had attracted members from around the world. The company promoted its global nature by offering its site in six
languages: English, Spanish, German, French,
Portuguese, and Italian.13 In early 2011, LinkedIn had offices in Australia, Canada, India, Ireland, the
Netherlands and the United Kingdom.14
In early 2011, LinkedIn, already the largest professional oriented social networking site, was growing fast. The company had 990 employees (524
in engineering, product development and customer operations, 313 in sales and marketing, and 153 in general and administrative), 15 double the
amount of one year earlier. It had over 100 million members 16 in 200 countries and was adding over one million new members every 10 days. In
2010, the company earned $15 million on sales of $243 million; up from a loss of $4.5 million on sales of $79 million in 2008. First quarter 2011 sales
doubled over the first quarter from the prior year. Over 50% of members

13. ... Get more on HelpWriting.net ...

14. Mobile Payments Essay
Mobile payments in Asia Pacific i n f o r m at i o n , c o m m u n i c at i o n s & e nt e rta i n m e nt Mobile payments in Asia Pacific Contents
2IntroductionfromSeanChoiandDavidCollins 3IntroductionfromJohnUreandPeterLovelock 4Introduction
6Businessmodelsandthem–paymentsvaluechain – Business models behind different transaction types – Emerging business models by country –
Industry perspectives on m–payments 22Casestudies – Smart in the Philippines – Yeepay's B2B approach– The growing reach of Octopus – Gaming
and virtual money – A view from the bottom of the pyramid – mHITs in Australia 29Regulationsandstandards 40Risksand... Show more content on
Helpwriting.net ...
The rapid changes taking place in emerging markets, combined with the fact that existing fixed line networks are often underdeveloped, offer
persuasive reasons to believe that systems will be developed that can facilitate wealth creation and genuinely transform people's lives in the poorest
parts of the region. Ultimately, the evolution of mobile payments systems has the potential to allow global organisations to access a far wider market,
including people in previously hard–to–access locations. The caveat is, of course, that issues of trust, security and affordability also need to be
overcome. This report explores the recent developments in the context of these significant challenges. Mobile payments are necessitating new forms of
interaction between telecoms companies, financial institutions, software and content providers. As in any supply chain, it is important to understand
the processes and security capabilities of other parties in the relationship. It is even more important when potentially sensitive or personal information
is flowing between these parties. Ultimately, the adoption of mobile payments will therefore depend on, and be driven by, consumer confidence. In this
respect, all of the participants within each respective business model needs to share some responsibility for its successful adoption. seung Hwan (sean)
choi Regional Head Information, Communications & Entertainment KPMG in Korea
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15. Participatory Culture –
Participatory Culture –
Case Study– The Reporting on China's High–Speed Train Crash 2011
Hui Liu
University of Nicosia
In partial fulfillment of the requirements for
Comm – 532 New Media: Aesthetics, Interactivity and Representation
Instructor's Name: Costas Constandinides
Fall 2011
Table of Contents
1 Introduction.......................................................3
2 Literature Review................................................3
3 Case Study – The Reporting on China's high–speed Train crash 2011..................................................5
4 Analysis.............................................................7
5 Conclusion..........................................................11
References............................................................12
1 Introduction
In this paper, base on participatory cultural from Henry Jenkins to analysis ... Show more content on Helpwriting.net ...

16. Not a single attendant here!" Two hours later, a call for blood quickly clogged local hospitals with donors. Sina Weibos have posted an amazing 26
million messages on this tragedy. The messages show contempt for railway authorities, suspicion ofgovernment explanations and shoe–leather
journalism by citizens and professionals alike.
Sina Weibos reported the train accident more quickly and detailed than the description from the Railways Ministry. On top of that, the Railways
Ministry was already in trouble with a bribery scandal before the accident happened. From the beginning they just gave very little information on how
they saved the children using the state television and this only because they were under pressure from the public's discontent and thus were forced to
give more information on the train accident to the public.
While the Weibos have exposed wrongdoers and broken news before, this time, Weibos performed and demonstrated social power which influenced the
Internet which until then had been completely dominated by the government.
The government sent the censors to monitor public opinions on the internet, though that still left many of the Weibo posts streaming on the Web
unhindered. Many experts [source/] say that the very nature of Weibo posts, which spread faster than the censors can react, makes Weibo not easy to
be controlled. And a large number of growing Weibo's users makes
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